Lynne DeRoché Joins as Vice President Strategic Solutions
Whereoware, an award-winning full-service digital agency, is strengthening their digital strategy and campaign services offering with the new addition of Lynne DeRoché as Vice President of Strategic Solutions. DeRoché will lead and mentor Whereoware’s media, creative, delivery and digital strategy teams, responsible for rigorous strategic planning, data-driven digital roadmaps, continuous optimization, and measurable achievement of client acquisition, retention, and maximization goals.
“Our clients rely on us to guide them through the ever-changing digital landscape. We’re thrilled to add an executive of Lynne’s caliber and experience to lead our team of strategists and marketers activating 360-degree digital roadmaps to drive continuous growth for our clients in 2021.” said Whereoware CEO Michael Mathias.
DeRoché brings over two decades experience in both traditional and online marketing. Most recently, DeRoché was Vice President, Digital & Social Marketing, for Marriott International, where she focused on introducing industry-leading capabilities and standardizing social and digital marketing practices across 30 hotel brands and the Marriott Bonvoy loyalty program. While at Marriott, DeRoché also led global marketing efforts for Marriott Rewards, and defined the company’s approach to online performance marketing as Vice President, Digital Acquisition Marketing.
Prior to Marriott, Lynne was Account Supervisor/Digital Strategy at Wunderman DC, developing key strategies on the award-winning relationship marketing programs for Schering-Plough’s Claritin® and Nasonex® brands.
“As client advocates, our digital strategy, marketing, media, creative and technology execution teams partner to ensure that omni channel campaign planning, execution, and performance solutions remain laser focused on achieving client goals and meaningful business outcomes. I’m excited to join the team and build on the critical work we’re doing for our clients to drive smart growth through digital marketing strategy and activation.” said DeRoché.
Whereoware made the Inc. 5000 Annual List of America’s Fastest-Growing Private Companies in 2019 for the third year in a row. In 2020, Whereoware was named a RetailToday 40 Outstanding E-commerce Agency, a Gold-level MarCom website winner for Cuisinart.com, and a dotCOMM award winner for a personalized email marketing campaign.