Capture, convince, and close. Those three words define the goal of every email: capture your audience, convince them of your message, and close the sale. But it’s difficult to do this if your email is sub-par. Here at Whereoware, we use a checklist to review every email we create, in order to assess its overall effectiveness. In doing so, we consider things like:
- Is the Sender name recognizable and trustworthy?
- Has the preview pane been optimized?
- What about the call to action – is it informative? Clickable?
Sound like something you could use? We’ve created a handy .PDF copy of our checklist complete with explanations and definitions. Feel free to check it out for yourself; it’s never too late to start optimizing your emails!
Get a copy of Whereoware’s email creative/effectiveness checklist: