Whereoware’s Product FastLane Featured in Dallas Market Center Source Magazine

We are excited to see our Product Information Management (PIM) system, Product FastLane (PFL), featured in the Winter issue of Dallas Market Center Source magazine!

Source introduces Alison Anderson, owner of A. Dodson’s in Suffolk, Norfolk, and Virginia Beach, VA, and the recently opened P.O.P (Power of Play) toy store in Norfolk.

Anderson faced a common challenge: managing product data when you have thousands of SKUs and need to share that data with your POS system, website, third-party marketplaces, sales apps, and more. It took Anderson up to fifteen minutes per product.  This doesn’t sound like much, but quickly adds up when going through the process for the thousands of products she carries in her stores, plus variations for the website.

Anderson found her solution in Whereoware’s Product FastLane. PFL makes it easy to manage and download all the product information, including images, from vendors to an excel file, in a matter of minutes. Once downloaded, the data can be uploaded into any POS system.  Anderson raves, “With Product FastLane, all of the information is in one place. It has been the biggest time saver.” Watch a video of Anderson talking about her journey and satisfaction with PFL.




About Product FastLane

Product FastLane is a cloud-based Product Information Management (PIM) system. Built specifically for e-commerce companies, Product FastLane is a user-friendly system managing all the moving parts (product data, images, videos, sales sheets, inventory, and more) powering organizations’ e-commerce websites, digital catalogs, and third-party marketplaces.

Within one centralized location, marketers can upload, optimize, search, and organize product data and related digital assets, ultimately reducing data management costs, while improving data quality and consistency.

Marketers can access and update their product data, related images, and other digital assets any time and from anywhere. They can easily share them with third-party marketplaces, like Wayfair, Amazon, Google Shopping, and Zulily, so data stays compelling, consistent, and complete across the web.

For more information on Product FastLane, visit www.productfastlane.com.

About Dallas Market Center Source Magazine

Dallas Market Center Source magazine is THE magazine for wholesalers and retailers attending Dallas Market.  It serves as a guide, and includes information about the products available at the June and January Total Home & Gift Markets.