Social media is largely a top of the funnel channel, serving the supportive, storytelling aspect of digital marketing. Over 4 billion users are on social media worldwide and the adoption rate in 2020 alone increased 12%. Plus, more than 40% of consumers use social media as a discovery engine.
Social needs a lot of attention, but that attention pays off in customer engagement, brand awareness, audience reach, and social listening (the opportunity to have your ear-to-the-ground and hear what customers say about your brand, products, or competitors).
Today, we’re comparing the most popular social media platforms, sharing best practices, and providing a list of handy tools used by our Whereoware social media team to drive social media engagement and success. Let’s go!
Our A-to-Z Social Media Strategy Guide covers:
Popular Social Media Platforms
Best Practices for Your Social Media Strategy
- Content Pillars & Posting Cadence
- Community Management
- Hashtag Strategy
- Helpful Tips & Tools
The Big Ones: Popular Social Media Platforms
Arguably one of the most important social media platforms for B2B businesses and jobseekers, LinkedIn is an excellent network for professionals to connect.
According to a HubSpot analysis, LinkedIn’s lead conversion rates are 3x higher than other major ad platforms, including Google Ads. Four out of 5 members drive business decisions, and LinkedIn’s audience has 2x the buying power of the average web audience, making this platform a favorite amongst marketers.
LinkedIn is the first-place potential customers and candidates will check out your company, so grab attention by sharing behind-the-scenes peeks into your culture, photos, open positions, upcoming events or awards, project updates, and other news.
These posts should embody your brand and reflect your businesses’ mission, goals, or accomplishments to drive excitement for both jobseekers and customers.Continue reading Social Media Strategy 101