3 E-commerce Features for A Better B2B Buying Experience

Originally published in CustomerThink.

Amidst the global COVID-19 pandemic, the e-commerce landscape is undergoing profound transformation – leading to sudden changes in demand and an unprecedented spike in online transactions, as well as shifting consumer purchasing habits and priorities.

3 E-commerce Features for A Better B2B Buying Experience Featured on CustomerThink

In an article featured on CustomerThink, Whereoware’s Chief Revenue Officer, Joe Harris, shares key strategies and essential e-commerce features for delivering a superior B2B buying journey, resolving common pain points, and reducing customer churn.

“With buyers under stress, dependent on e-commerce, and dealing with supply chain issues, it is now more important than ever to deliver an easy and transparent B2B e-commerce experience. […] To support your customers now—and keep their business in the future— incorporate these three features,” says Harris.

To drive buyer loyalty and simplify purchasing decisions, Harris recommends that vendors concentrate on amplifying self-service, transparency, and speed by:

  • Optimizing and enriching product information with detailed descriptions, thorough specs, and high-quality imagery, alongside accurate, up-to-date inventory
  • Providing faster delivery options, as well as real-time shipment tracking and alerts
  • Streamlining the purchasing process with data-driven product recommendations and self-service tools, while making reordering easy with an enhanced retailer portal

To read the full article and discover critical tactics for delivering a valuable customer experience, visit CustomerThink.