Coinciding with their 2021 product launch, Yamaha WaterCraft Group launched redesigned websites for YamahaBoats.com and YamahaWaveRunners.com and two integrated mobile applications, both built by Whereoware, a full-service agency driving smart growth for clients through digital marketing strategy and activation.
The immersive online experiences guide customers through a personalized buying journey, furthering Yamaha’s digital transformation ambition of selling a lifestyle, not just a product.
The new websites, built on the powerful Episerver Digital Experience Platform, feature bold design and an elevated user experience (UX). Streaming video, animations, and high-quality photography show off every angle of the boats and WaveRunners®, helping users visualize themselves out on the water. Streamlined content makes it easy to compare different models within a series and download specs, while selecting the “Share” feature lets users email product pages to friends and family, without leaving the website.
“By partnering with Whereoware, we deliver an engaging online experience that closely connects our customers to Boats and WaveRunners that elevate their on the water lifestyle. With the 2021 WaterCraft launch, the new websites and apps celebrate the phenomenal interest and demand in our products and guide customers down the path to purchase, while streamlining the sale for our dealership partners.” said Andrew Cullen, Sr. Manager, Digital Marketing and Communications, Yamaha WaterCraft Group.
New website adds direct-to-consumer e-commerce sales and supports retail partners
Cuisinart, a division of the Conair Corporation, launched the new Cuisinart.com: a data-driven e-commerce website, built by award-winning full-service digital agency Whereoware. (Whereoware is also Cuisinart’s agency for data optimization and email marketing services.)
The website replatform drives business growth for retail partners, while advancing Cuisinart’s long-term goals for digital transformation, customer journey optimization, and direct-to-consumer sales.
“We are so grateful to have partnered with Whereoware on our website launch. The new website is heavily data-driven, with over a dozen complex integrations, and Whereoware successfully completed the project in just six months,” said Mary M. Rodgers, Director of Marketing Communications for Cuisinart.
Is your B2B business ready for an unprecedented holiday season?
In an insightful interview with BizReport, Whereoware CEO, Michael Mathias, provides a forecast for a holiday season impacted by COVID-19.
“If you haven’t already, it’s past time to embrace digital in a big way. E-commerce is the fastest growing channel for most B2B manufacturers – the Coronavirus’ impact will only accelerate that trend,” says Mathias.
This holiday season is sure to be unlike any other. In the midst of a turbulent year, marked by a global pandemic that sent consumers dashing to the web due to store closures, public restrictions, and enduring discomfort, more families are shopping from the safety of their homes.
According to a Digital Commerce 360 and Bizrate Insights survey, 77% of shoppers plan to do more than half of their holiday spending online. What’s more, with changing buying behaviors and e-commerce penetration rising faster than ever, Digital Commerce 360 forecasts that “U.S. consumers are poised to spend an unprecedented $198.73 billion with online retailers this holiday season.”
It’s time to step up your social media strategy and take advantage of all the different features each platform has to offer to maximize your holiday marketing success. We’re sharing four key social media selling tactics for deepening engagement and enhancing product discovery to ultimately boost online conversions and generate greater revenue during the season-of-giving.
Whereoware, an award-winning full-service digital agency, announces the addition of John Schneider as Chief Technology Officer (CTO). Schneider will lead and mentor Whereoware’s web development and technical services team, ensuring the highest technical excellence, project management, and quality assurance are built into every website and technology project.
“I’m thrilled to add John to our Executive team at this pivotal moment. For many, digital is the only channel to connect with their customers right now. Our Technology Services are the backbone of how we drive smart growth for our clients through digital marketing strategy and activation, and I’m confident John’s strong leadership will be extremely impactful,” said Whereoware CEO Michael Mathias.
PPC is another way to connect B2B businesses to customers increasingly researching services or products online. When executed correctly, organic and paid traffic work together to offer valuable customer insights, drive customer acquisition, and increase B2B sales.
What’s the Key Benefit of B2B PPC Over SEO?
A critical benefit of B2B PPC over search engine optimization (SEO) is speed.
When it’s time to replatform, how do you find the right tools and service provider to fit your business goals?
In an article published on Retail IT Insights, Whereoware’s Chief Revenue Officer, Joe Harris, covers key considerations when choosing a new website platform—particularly for users moving off of Magento 1.
Choosing a new website platform is a major process that most businesses go through at some point, and should be considered two-fold: you’re choosing both a new platform and service provider to help you design, develop, and frequently, maintain your new website.
Get the case study to see step-by-step how Cuisinart found the right ingredients for email deliverability success, ultimately reaching a 99% email deliverability rate.
Cuisinart a division of the Conair Corporation, is a market leader in culinary appliances, professional quality cookware, outdoor grilling, and kitchen accessories.
According to Return Path’s Deliverability Benchmark report, roughly 15% of emails fail to reach their intended audience. Every time you hit send, your emails must fight their way into the inbox, bypassing email provider blocks sidestepping spam filters that review your reputation, subscriber engagement, and content.
Cuisinart’s email marketing program experienced a steep drop in deliverability rate, due to mail blocks, bounces, and a blacklisted IP address. Cuisinart paused all email marketing activities and sought an email deliverability solution.
Cuisinart partnered with Whereoware to develop a strategic plan to improve deliverability, get their emails into more inboxes, and stay connected with subscribers. Whereoware tackled Cuisinart’s deliverability hurdles head on with a three-phase approach:
Thank you to all who joined us for our webinar, SEO 2020: Your Competitive Advantage.
In 30 minutes, we covered search engine optimization (SEO) basics, how COVID-19 is changing search behavior, and impactful steps you can take today to improve your search rankings and drive consistent, qualified traffic to your business.
Watch the recording below and download ourchecklist for five steps to get started with SEO today.