All posts by Whereoware Staff

How to Ensure Your B2B Business is Ready for the 2020 Holiday Season

Originally published in BizReport.

Is your B2B business ready for an unprecedented holiday season?

In an insightful interview with BizReport, Whereoware CEO, Michael Mathias, provides a forecast for a holiday season impacted by COVID-19.

“If you haven’t already, it’s past time to embrace digital in a big way. E-commerce is the fastest growing channel for most B2B manufacturers – the Coronavirus’ impact will only accelerate that trend,” says Mathias.

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4 Social Media Strategies to Generate Holiday Revenue

This holiday season is sure to be unlike any other. In the midst of another turbulent year, marked by year two of a global pandemic that sent consumers dashing to the web due to store closures, public restrictions, and enduring discomfort, more families are shopping from the safety of their homes.

According to the National Retail Federation, holiday sales during November and December 2021 are expected to rise between 8.5% and 10.5%, up to $859 billion. Online sales included in NRF’s total are expected to increase between 11% and 15%, up to $226.2 billion, respectively. That’s an increase of $196.7 billion over 2020.

Social media can serve as an impactful channel to stay top-of-mind in the hustle and bustle of the holidays, while fueling traffic to your website, increasing sales, and driving business growth. In fact, 54% of social browsers use social media to discover and research products, and social networking platforms are the among the leading sources of inspiration for purchasing decisions.

It’s time to step up your social media strategy and take advantage of all the different features each platform has to offer to maximize your holiday marketing success. We’re sharing four key social media selling tactics for deepening engagement and enhancing product discovery to ultimately boost online conversions and generate greater revenue during the season-of-giving.

Be sure to check out part 1 and part 2 of our comprehensive social media guide to tie your social strategy together!

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Whereoware Welcomes John Schneider as Chief Technology Officer

Whereoware, an award-winning full-service digital agency, announces the addition of John Schneider as Chief Technology Officer (CTO). Schneider will lead and mentor Whereoware’s web development and technical services team, ensuring the highest technical excellence, project management, and quality assurance are built into every website and technology project.

“I’m thrilled to add John to our Executive team at this pivotal moment. For many, digital is the only channel to connect with their customers right now.  Our Technology Services are the backbone of how we drive smart growth for our clients through digital marketing strategy and activation, and I’m confident John’s strong leadership will be extremely impactful,” said Whereoware CEO Michael Mathias.

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B2B Pay-Per-Click (PPC) Is Critical. Here’s How to Get Started.

In 2019, before the current economic shift, 61% of B2B brands were using pay-per-click search ads as part of their marketing mix. As COVID-19 cancels or postpones face-to-face marketing opportunities, many B2B companies are reallocating this year’s event spend to digital advertising.  That means if you’re not already using PPC as part of your marketing strategy, you may face greater competition.

PPC is another way to connect B2B businesses to customers increasingly researching services or products online. When executed correctly, organic and paid traffic work together to offer valuable customer insights, drive customer acquisition, and increase B2B sales.

What’s the Key Benefit of B2B PPC Over SEO?  

A critical benefit of B2B PPC over search engine optimization (SEO) is speed.

Continue reading B2B Pay-Per-Click (PPC) Is Critical. Here’s How to Get Started.

Key Considerations When Replatforming Your Website

Originally published in Retail IT Insights.

When it’s time to replatform, how do you find the right tools and service provider to fit your business goals?

In an article published on Retail IT Insights, Whereoware’s Chief Revenue Officer, Joe Harris, covers key considerations when choosing a new website platform—particularly for users moving off of Magento 1.

Choosing a new website platform is a major process that most businesses go through at some point, and should be considered two-fold: you’re choosing both a new platform and service provider to help you design, develop, and frequently, maintain your new website.

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Cuisinart Achieves 99% Email Deliverability Through Three-Step Approach

Cuisinart Achieves 99% Email Deliverability Through Three-Step Approach

Get the case study to see step-by-step how Cuisinart found the right ingredients for email deliverability success, ultimately reaching a 99% email deliverability rate.

WHO

Cuisinart a division of the Conair Corporation, is a market leader in culinary appliances, professional quality cookware, outdoor grilling, and kitchen accessories.

CHALLENGE

According to Return Path’s Deliverability Benchmark report, roughly 15% of emails fail to reach their intended audience. Every time you hit send, your emails must fight their way into the inbox, bypassing email provider blocks sidestepping spam filters that review your reputation, subscriber engagement, and content.

Cuisinart’s email marketing program experienced a steep drop in deliverability rate, due to mail blocks, bounces, and a blacklisted IP address. Cuisinart paused all email marketing activities and sought an email deliverability solution.

SOLUTION

Cuisinart partnered with Whereoware to develop a strategic plan to improve deliverability, get their emails into more inboxes, and stay connected with subscribers. Whereoware tackled Cuisinart’s deliverability hurdles head on with a three-phase approach:

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Webinar Recap: SEO 2020 – Your Competitive Advantage

Thank you to all who joined us for our webinar, SEO 2020: Your Competitive Advantage.

In 30 minutes, we covered search engine optimization (SEO) basics, how COVID-19 is changing search behavior, and impactful steps you can take today to improve your search rankings and drive consistent, qualified traffic to your business.

Watch the recording below and download our checklist for five steps to get started with SEO today.

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The Changing Retail Landscape in the Time of COVID-19

Michael Mathias featured on Confessions of a Marketer Podcast

The impact of COVID-19 is bringing rapid change to the retail landscape. On the latest episode of Confessions of a Marketer, Whereoware CEO, Michael Mathias, joins creator and host Mark Reed-Edwards to examine the times we find ourselves in and the shifting world of retail. 

Tune in to the podcast episode, Retail in the Time of Corona, as they dive into the latest headlines, discuss how retailers can pivot their marketing strategy, and weigh in on what the post-pandemic world will look like.

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Whereoware and Clients Featured in Marketing Textbook

Whereoware has been featured in the recently published Fifth Edition of Direct, Digital, and Data-Driven Marketing—a textbook for university-level marketing students written by Dr. Lisa Spiller of Christopher Newport University.

In the text, Dr. Spiller uses real-life examples featuring Whereoware clients, including Evergreen, Interlude Home, Mud Pie, and Sullivans. The series of client success stories detail the our unique expertise, in the areas of B2B customer acquisition, personalized buying experiences, and data-driven omni-channel marketing.

For more information on Dr. Spiller’s book, please visit Sage Publishing.

Virtual Town Hall Recap: B2B Marketing During the Coronavirus

Thank you to all who joined us for our virtual town hall, focused on B2B Marketing During the Coronavirus: What Gift, Home, and Furniture Marketers Need to Know.

In 30 minutes, we covered actionable recommendations for your digital strategy, website, and marketing. We answered your questions on how to communicate thoughtfully while continuing to drive revenue and engagement across channels.

Watch the recording and download the two tactical resources to learn what can you do today and what should you do tomorrow, to successfully navigate these uncertain times.

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