It’s no surprise that Automation and AI (Artificial Intelligence) are growing as the front runners of modern marketing and data analysis. Accelerated workflows, reduced manual efforts, data-driven decision-making, and impossible possibilities are the name of the game in 2021.
Whereoware CEO, Michael Mathias, chatted with CMS Wire on the adoption of AI and automation in the marketing world. Read on for a few of our favorite highlights.
MarTech Evolves to Peak Optimization
When AI and automation are harnessed by talented marketers bent on streamlining strategic decisions and optimizing processes, the only way forward is up.
Leveraging automation,predictive modeling, easy to follow analytics, AI recommendations and experimentation, MarTech is swiftly evolving into an all-in-one powerhouse, allowing marketers to execute, analyze, and pivot strategy at the turn of a dime with much more efficiency.
Harnessing the power of AI in this capacity expedites the decision-making process and proves time and time again that the future is now.
Thank you to all who joined us for our webinar, The Dark Side of the Inbox: Optimizing Email for Dark Mode.
In 20 minutes, we shed light on what dark mode is, why your subscribers are embracing the trend, and practical tips for designing and building emails optimized for both light and dark themes.
Watch the recording and get the webinar slides to learn how to embrace the dark side. Discover how to evolve your marketing strategy to meet this growing user preference and deliver dark-mode-friendly email experiences.
Read the case study to see how Dennis East International uses email to increase order frequencyanddrives repeat sales, while deepening buyer relationships.
Dennis East International teamed with digital agency Whereoware to deliver personalized, behavior-driven automated emails to nurture more personal and sustainable brand experiences with their existing buyers, long after an initial purchase. The Target Closeout Campaign emails customers when products they previously purchased go on sale and reminds them to restock, increasing loyalty and motivating regular online sales.
Using behavioral data, the email campaign is triggered once products the retailer ordered, added to their cart, or browsed in the past are marked down. Recipients receive hyper-relevant promotional messaging to propel them further down the purchasing path and encourage them to re-stock their favorite products at a reduced cost. In addition, smart product recommendations increase relevance through a personalized “recommended for you” section.
The tailored Target Closeout email campaign:
Achieves a 65% open rate and a 43% click-through rate to the website
Drives 4% of DEI’s total email revenue, including one-off and continuous programs
Check out the full case study to see how DEI’s personalized remarketing campaign proactively re-engages buyers to cultivate more meaningful touchpoints, drive long-term loyalty, and grow revenue.
Read the case study to see how Dennis East International’s personalized email program motivates first-time online orders and keeps customers coming back for more, ultimately driving a 50% conversion rate.
Dennis East International teamed with full-service digital agency, Whereoware, to enhance their No Order/Reorder continuous email campaign to increase order frequency and deliver a personalized experience to every buyer through automated, behavior-driven product recommendations.
The email campaign targets prospective buyers that have never placed a website order and features products abandoned in their cart. Likewise, existing DEI buyers receive a personalized email displaying items from their purchase history to urge them to reorder and restock, while also recommending related products to create endless opportunities for upsells, cross-sells, and repeat sales.
Check out the full case study to see how DEI’s targeted digital marketing campaign motivates new customers to buy and nurtures existing customers throughout the buying lifecycle, while enhancing product discovery and delivering a unique experience to every buyer.
Since implementing the successful No Order/Reorder program:
Approximately 50% of recipients convert
Click-through rates exceeded industry average by 5%
Get the case study to see step-by-step how Cuisinart found the right ingredients for email deliverability success, ultimately reaching a 99% email deliverability rate.
Cuisinart a division of the Conair Corporation, is a market leader in culinary appliances, professional quality cookware, outdoor grilling, and kitchen accessories.
According to Return Path’s Deliverability Benchmark report, roughly 15% of emails fail to reach their intended audience. Every time you hit send, your emails must fight their way into the inbox, bypassing email provider blocks sidestepping spam filters that review your reputation, subscriber engagement, and content.
Cuisinart’s email marketing program experienced a steep drop in deliverability rate, due to mail blocks, bounces, and a blacklisted IP address. Cuisinart paused all email marketing activities and sought an email deliverability solution.
Cuisinart partnered with Whereoware to develop a strategic plan to improve deliverability, get their emails into more inboxes, and stay connected with subscribers. Whereoware tackled Cuisinart’s deliverability hurdles head on with a three-phase approach:
According to Litmus, Gmail is the world’s most popular email client, with more than 1.5 billion global active users. As a result, Gmail is a leading email service provider that marketers can’t afford to overlook when it comes to inbox placement.
It’s essential for today’s marketers to follow Gmail’s ever-changing guidelines. If you aren’t mastering Gmail best practices, you could be losing opportunities to improve deliverability, boost campaign results, and effectively engage with a critical segment of your subscriber audience.
So what’s a marketer to do to ensure their messages aren’t getting flagged before they reach their Gmail customers? Read on to dive into fundamental tips for optimizing your email campaigns to meet Gmail’s latest deliverability guidelines and avoid their sophisticated spam filters.
Screens everywhere are going back to black as dark mode surges in popularity.
Developers, designers, and marketers are adapting their content, emails, websites, and applications to create a “dark mode” experience to cater to the growing preference for darker themes and interfaces. As more users are opting for this color scheme, content that isn’t optimized for dark mode can be jarring – and frustrating.
Dark mode is more than a passing trend of individual preferences – it’schanging the way we experience email.
Are you ready to embrace the dark side (or mode) of email and evolve to meet the rising user preference? We’re illuminating what dark mode is, why subscribers are making the switch, and how you can enhance your campaigns to deliver dark-mode-friendly email experiences.
Transactional emails are one of the most effective touchpoints for engaging customers. In fact, Experian found that their open rates are 8x higher than traditional marketing emails. Even more, according to Campaign Monitor, they generate 6x more revenue. Still, many marketers underestimate and underutilize the opportunities offered by these seemingly run-of-the-mill messages.
But transactional emails don’t have to be dull or daunting. We’re sharing four quick tips on how to optimize these important automated notifications to improve customer experience and provide the helpful information your customers need (and expect).
Emails: The Basics
Before we dive in, let’s first go
back to the basics. Transactional emails have one purpose: to relay
important information to your customers.
Triggered by a specific action
taken by a customer on your site, these one-to-one, post-purchase touchpoints
are crucial in customer satisfaction and retention. However, transactional
emails are all too often “set it and forget it” programs. From order and
shipping confirmations, to purchase receipts and tracking updates, cart
abandonment reminders and more, context is key for these timely, triggered emails.
Get started with a few simple
guidelines to ensure your transactional emails inform and impress:
Are you setting the stage? Craft a strong subject line and header that reflects the purpose of the transactional message.
Are you prioritizing the right content? Transactional content should appear first, while commercial content comes second.
Are you providing a cohesive customer experience? Transactional emails often feel dated, off-brand, and deliver an inconsistent customer experience from other marketing efforts.
Are you adding value? A compelling transactional email is informative, personalized, and customer service focused.
Are you driving the customer’s next step? Include calls-to-action to encourage customers to reengage post-purchase.
Enhancing your transactional emails enables you to extend your company’s relationship with a customer throughout every interaction, while awarding the opportunity for cross-sells or upsells. Follow along to discover how to boost customers’ post-purchase experience by optimizing your brand’s transactional emails.
Whereoware is excited to introduce Acoustic, the newest iteration of the IBM Watson Marketing suite of tools, released on July 15. The release follows Centerbridge Partners’ acquisition of IBM Watson Marketing software (the marketing automation suite Whereoware specializes in and has used daily for the last decade.)
Born from the desire to focus solely on marketers, Acoustic is dedicated to building products that “bring humanity back to marketing.”
Marketing is Acoustic’s number one priority, rather than an add-on feature to a larger technology suite.
What’s in a name? In the words of Mark Simpson, Acoustic’s CEO, “our new name is a symbol of our ability to create environments that draw people in, inviting closer and more personal connections. By providing purpose-built solutions, we can empower marketers to make these true human connections. Only by listening carefully to consumers can marketers make themselves heard.”