Part 1 of this series – Social Media Strategy 101 – covered social media basics, platforms, and best practices to grow engagement and success. Now, we’ll dive into the fun stuff: social media analytics.
One of the most validating (and nerve-wracking) parts of marketing is going back to the data, measuring performance, and immediately seeing whether your approach achieved desired goals.
The numbers never lie, but instead, reveal where your efforts succeeded or fell short, giving you the insights necessary to pivot your marketing strategy.
This is particularly true in social media marketing, where you can test new tactics, themes, copy, images, and other variables very quickly and at low investment, and learn from their success to apply to your overall marketing strategy.
Today, we’re sharing the social media metrics to prioritize and steps to perform an accounts audit – something you’ll want to do at least once yearly to ensure your social media channels are hitting performance goals.
Our guide to auditing and measuring social media performance will cover:
- Where should I go to measure my social media performance?
- What metrics are important to measure?
- How do I perform a social media audit?