Category Archives: News

Optimizely Storytellers Interview: Cuisinart’s Digital Transformation

Whereoware’s Client Partner, Chad Van Lier, sat down with technology partner Optimizely to talk through our client Cuisinart’s digital evolution and website, built on Optimizely DXP.

Chad and Haylee Ash, Optimizely’s Senior Manager of Global Partner Marketing, share the behind-the-scenes story of how Whereoware built Cuisinart an award-winning e-commerce website in just 6 months, project goals and strategy, and why investing in a digital experience platform (DXP) is crucial to stay ahead of the ever-changing digital landscape.

“We’re in the business of helping clients achieve their strategic goals and helping them solve their business problems. To do that, you need a digital experience platform, it’s your foundation and centerpiece.”

– Chad Van Lier

Watch the full interview below:

Want to hear more about this project or Optimizely DXP? Let’s connect.

Cuisinart and Yamaha Win Big at the 2021 Marcom Awards 2021

Big news! We’re so proud to announce that our clients Cuisinart and Yamaha both took home major accolades at the 18th annual Marcom Awards!

Since 2004, the MarCom Awards have honored excellence in marketing and communication. Each year, around 6,500 print and digital entries are submitted, and Whereoware clients Cuisinart and Yamaha are among the winners for 2021.

Cuisinart Wins Platinum for Digital Marketing

Cuisinart worked with Whereoware to develop and execute a new Welcome Promotion to increase revenue through first-time orders from their core line of products.

Compared to the non-offer email, the promotional email generated a 92% increase in revenue and 1297% increase in products purchased. We saw an increase in email engagement as well with a 54% increase in email signups and 24% increase in open rate.

The campaign received the MarCom Platinum Award in the Strategic Communications – Digital Marketing category for the integrated approach which grew Cuisinart’s prospect list and increased online revenue by motivating prospects to convert.

Yamaha’s Gold-Winning Integrated Campaign

Whereoware and Yamaha created a strategic campaign for March Mental Health Awareness Month with the goal of increasing email engagement.

The email campaign centered a Spring Cycling Spotify playlist, generated using data-centered demographic profiles.

Email open rates increased to 12% and click-through-rates increased to 37% for this campaign.

For doubling their email open rates and generating unprecedented engagement for Yamaha, the campaign received the MarCom Gold Award in the Strategic Communications – Integrated Marketing category.

These accolades are indicative of Cuisinart and Yamaha embracing digital transformation, as well as Whereoware’s high standard for strategy and execution, and we’re honored to share these awards with our all-star clients!

Feed The Marketing Machines: Future-Proof Your Business

Originally published in CMS Wire. 

It’s no surprise that Automation and AI (Artificial Intelligence) are growing as the front runners of modern marketing and data analysis. Accelerated workflows, reduced manual efforts, data-driven decision-making, and impossible possibilities are the name of the game in 2021. 

IBM reported that 80% of companies are using automation software or plan to in the next year. Likewise, 50% of respondents in a recent McKinsey survey stated that their companies have integrated AI in at least one business function.  

Whereoware CEO, Michael Mathias, chatted with CMS Wire on the adoption of AI and automation in the marketing world. Read on for a few of our favorite highlights. 

MarTech Evolves to Peak Optimization 

When AI and automation are harnessed by talented marketers bent on streamlining strategic decisions and optimizing processes, the only way forward is up.  

Leveraging automation, predictive modeling, easy to follow analytics, AI recommendations and experimentation, MarTech is swiftly evolving into an all-in-one powerhouse, allowing marketers to execute, analyze, and pivot strategy at the turn of a dime with much more efficiency. 

Harnessing the power of AI in this capacity expedites the decision-making process and proves time and time again that the future is now

Continue reading Feed The Marketing Machines: Future-Proof Your Business

Don’t Push Pause On Your Digital Transformation

One Way signage with a mountain backdrop.

Originally published in CMS Wire.

The unique temperament of daily upheaval meets social quiet made 2020 feel like it lasted a decade. Yet for most businesses, 2020 passed at breakneck speed, marked by compulsory transformation and disruption.

Most every business is competing on customer experience, and your customers won’t accept the inflexible, siloed, or archaic normal business pitfalls of past. Don’t let a pursuit of normal reverse progress. Instead, continue to embrace change to drive competitive momentum and meet customers’ evolving expectations.

Whereoware CEO, Michael Mathias, sat down with CMS Wire to discuss putting the pedal to the metal in the post-pandemic world of digital marketing and e-commerce. A few highlights:

  • Get Out of the Way – Embrace Digital Transformation: Before the crisis, execs expected it would take 585 days to change their organization to meet increased customer demands for online purchasing/services. When COVID-19 forced execs’ hands, it took 21.9 days — a 27-times acceleration. To put it simply, anything can happen when we get out of our own way, if the risks we take are tempered, based in data, and centered in customer value.
  • Future-Proof Your Business – Embrace Channel Diversity: Your customers got used to browsing and buying online, and 70-80% of B2B decision makers now prefer remote interactions or digital self-service. Future-proof your business and protect it against external forces by diversifying your channel mix to give customers’ the purchasing power and options they expect.
  • Give Customers What They Crave – Embrace Flexibility: 75% of customers have used some form of buy online and pick up in store program in the last 12 months. As businesses shift from panic mode to a calmer next normal, stay committed to improving the digital conveniences most critical to your customers’ experience. Determine the pieces of your digital strategy and execution to handle in-house and outsource the rest, but don’t push pause on your business evolution.
  • Don’t Slow Down: Do your business and customers a favor and don’t abandon this momentum. Instead, thrive in unending transformation. Commit to continuous testing and learning. Grow in areas you’d never imagine, and tirelessly seek ways to improve your value offering for your customers.

To read the full article on leaning into the “new normal” we marketers face, head over to CMS Wire.

Optimizely Named a Leader in Forrester New Wave: Feature Management and Experimentation, Q2 2021

Optimizely (formerly Episerver), Whereoware’s longstanding technology Partner, has been named a Leader in The Forrester New Wave™: Feature Management and Experimentation, Q2 2021 Analyst Report.

The new report identifies and evaluates the most significant providers in the emerging market for feature management and experimentation against 10 criteria. The goal of the report is to help professionals assess and select a partner for feature management and experimentation. Interested in learning about the top 7 providers? Check out the full report here.

Forrester found that Optimizely offers strong capabilities in experimentation and analytics, making it one of the leaders of the group. Forrester also reports that Optimizely is ideal for “digital teams that want an end-to-end platform” to support both the digital experience and application development.

“We believe being named a leader in this Wave evaluation validates the strength of our solutions as well as our comprehensive approach that brings together DXP capabilities for data, content, commerce and optimization,” said Justin Anovick, chief product officer of Optimizely. “We’re committed to helping brands unlock their digital potential, and our robust experimentation solution is instrumental in supporting this mission.”

To learn more, download the full report, The Forrester New Wave™: Feature Management and Experimentation, Q2 2021.

3 Digital Marketing Strategy Mistakes You’re Making

Originally published in Destination CRM.

The digital marketing space evolves at breakneck speed. Technologies, trends, buyer preferences, and sales environments are always changing, and adept marketers must modify their existing plans to capitalize on every opportunity to engage and nurture their customers.

This is particularly true in 2021, as marketers are challenged to recoup lost revenue from pandemic-impacted 2020.

To help marketers maximize success and build a solid digital strategy, Whereoware’s Vice President of Strategic Solutions, Lynne DeRoché, shared three common marketing strategy mistakes with Destination CRM.

The first mistake? Not basing your digital marketing strategy on data and tying it to measurable goals. The best strategies “document business goals and set KPIs against each goal, and then build out the campaigns and channels you’ll use to reach these goals.” 

By using data to set goals, and then defining the metrics to measure campaign results to achieve each goal, marketers have a logical, data-driven plan to achieve desired outcomes, and the optimization foundation to improve results.

Visit Destination CRM to hear from DeRoché on the remaining all-to-common mistakes marketers make that decrease their digital marketing success.

Optimizely (Episerver) Named a Leader in Forrester Agile CMS Wave, Q1 2021

Optimizely (formerly Episerver), Whereoware’s longstanding technology Partner, has been named a Leader in The Forrester Wave™: Agile Content Management Systems, Q1 2021 Analyst Report.

The quarterly, 26-criteria evaluation provides an overview of agile CMS market trends, as well as assesses the strengths and weaknesses of 15 Content Management Systems vendors’ offerings, strategy, and market presence. Interested in learning how the leading CMS providers stack up? Dive into the full report here.

Receiving the highest possible scores in the content hub, content services, and supporting products criteria, the Forrester report noted that “Optimizely’s developer and practitioner tools and content services capabilities are particular strengths.”

“We believe Optimizely’s leadership position in Forrester’s most recent report is a validation of both the strategic business decisions we’ve made over the last 12 months and the continuous effort our team puts into improving our CMS strategy and capabilities,” says Justin Anovick, Chief Product Officer of Optimizely. “The breakthrough combination of our traditional CMS with the added benefits of acquired organizations like Idio and Optimizely make Content Cloud a strong choice for those searching for a content management system.”

Continue reading Optimizely (Episerver) Named a Leader in Forrester Agile CMS Wave, Q1 2021

Digital Strategy During a Pandemic

When “normal” is thrown for a loop, smart marketers look to their data to understand the most effective ways to pivot their digital strategy.

Data-informed marketing is the focus of a sit down between Whereoware’s Vice President of Customer Success and Marketing, Randi Mohr, and the eCommerce Marketing Podcast. Mohr shares how marketers can continue to engage and sell throughout the pandemic by letting customer-focused data drive decision making.

“To truly be successful, your digital strategy has to be centered around the customer. Every strategic instinct should be focused on meeting the needs of your customers and motivating them to take a desired action,” Mohr says. “To genuinely be customer-focused, you need to harness, understand, and pay close attention to your data. The data tells a powerful story, giving you insights into what’s working for your customers (or in some cases, what’s not), so you can implement a successful digital strategy utilizing that information.”

Listen to the full interview below and reach out to Whereoware if you have any questions or ideas to maximize your digital strategy.

5 Non-Intuitive Ways to Grow Your Marketing Career

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Originally published in Authority Magazine.

Whereoware’s Chief Executive Officer, Michael Mathias, was interviewed by Authority Magazine as part of the Marketing Strategy Series, where marketing professionals at the top of their game share their insight and advice on growing your marketing career.

Mathias shares from his experience non-intuitive ways to grow in the marketing industry.

When asked for what advice he would give marketers to thrive and avoid burnout, Mathias’ advice is twofold:

“On the agency or supplier side, don’t ever stop talking to your clients,” says Mathias. “As a service provider, you can talk yourself into so many things that aren’t pertinent or real (shiny object syndrome), but nothing creates focus like the tangible needs of your clients. Anchor your growth roadmap on what’s best for your clients.”

Continue reading 5 Non-Intuitive Ways to Grow Your Marketing Career

Episerver (Optimizely) Named a Leader in 2021 Gartner Quadrant for Digital Experience Platforms

Each year, Gartner publishes their Magic Quadrant Report, to provide a comprehensive evaluation of Digital Experience Platforms (DXP) based on both their ability to execute and completeness of vision. The report demonstrates the qualifications of each DXP in an evolving marketplace, and helps digital marketers find the right tools to power their customer experience.

In Gartner’s 2021 Magic Quadrant report, Whereoware’s longstanding technology partner, Episerver (Optimizely), is recognized as a Leader for the second consecutive year for Digital Experience Platforms, coming in the top 3 DXP players in the market.

Being named a Leader by Gartner for a second consecutive year is an honor and we believe it validates our purpose to empower people to unlock digital potential,” says Alex Atzberger, CEO of Optimizely. “Companies need to move from guesswork to a data-driven approach to achieve high ROI for their digital investment and content creation.”

Among the 16 vendors featured in the report, Episerver (Optimizely) is recognized for a powerful combination of vision, execution, customer understanding, and marketing. Episerver (Optimizely) maintains a strong reputation for cloud, personalization and content management capabilities.

Continue reading Episerver (Optimizely) Named a Leader in 2021 Gartner Quadrant for Digital Experience Platforms