Category Archives: Press Releases

Furniture, Gift, and Home Veteran Joins Whereoware’s Executive Team

Whereoware, a digital agency for the Furniture, Gift, and Home industries for 19 years, recently announced that it has named Randi Mohr as Vice President of Customer Success and Marketing.

In her new role, Mohr will partner with Whereoware clients to deliver the best possible customer experience, while helping them identify and implement digital solutions to achieve unique business objectives.

She’ll also oversee Whereoware’s brand messaging and marketing efforts to accelerate sales growth of both digital services and Pharos, Whereoware’s B2B software suite.

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Uttermost Launches New B2B Website, Built by Whereoware

Uttermost, a manufacturer of home accessories and furniture, reports strong growth in traffic and online transactions through their new e-commerce website, released in January.

Uttermost worked with gift and home furnishings digital agency Whereoware to design and build the website on WOWCommerce, a specialized B2B e-commerce website package for feature-rich and personalized Episerver websites. Whereoware also built previous websites for Uttermost in both 2011 and 2006.

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Pharos Featured in Gifts and Decorative Accessories, Home Accents Today, and Home Furnishings News

Pharos by Whereoware is an affordable, mix-and-match product suite built for B2B Gift and Home sales, marketing, and customer service teams.

Whereoware will launch its new Pharos Product Suite this January at AmericasMart. Find the Pharos Digital Showroom in Building Two,
12th Floor, Room 1230B.

Gifts & Decorative Accessories

Pharos is a product suite built specifically for Gift and Home companies to amplify and target their marketing across channels and 3rd party marketplaces (like Amazon), deliver proactive customer service, deepen customer relationships, equip consultative sales reps, and increase sales.

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Whereoware redesigns new website for Paragon

Wall art and home décor manufacturer Paragon has launched a newly redesigned website at

Website Redesign Paragon

Whereoware designed and built the site, which “marries a simple interface with a stylish modern design employing brand new, interactive features.”

Intuitive navigation and robust search and sorting options allow users to find items by style, subject, product type or designer. Large product imagery, quick-view and zoom options magnify product details to appeal to retailers and designers. The site also includes look books, design tips and a store locator that allows visitors to find retailer locations and print directions using Google Maps.

See the press release on Home Accents Today for all the features + updates.

Evergreen Enterprises releases Spotlight Salesforce automation app built by Whereoware

WASHINGTON D.C., April 9, 2013 – Evergreen Enterprises, Inc. announces the completion and pending deployment of an Enterprise iPad-focused Salesforce Automation app, Spotlight, developed by Whereoware. This exciting new app was tailored to meet the demands of Evergreen’s sales processes, while providing Evergreen’s territory managers with a more efficient tool capable of taking orders and working with customers on the road and during industry shows.

“When Evergreen’s new Online Retailer Center website debuted in 2012, our rep and retailer base embraced its many valuable features,” said John Toler, COO at Evergreen. “We wanted to extend these capabilities to our face-to-face time with customers. With Spotlight, our territory managers across the U.S. and Canada now have the added ability to help their customers find the right products anywhere, at any time.”
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NetProspex Launches Workbench: Instant, Online Data Management Platform for B2B Marketers

New Tool Facilitates Marketing Database Health Assessment, Segmentation Analysis, Cleansing, Appending, and Growth

WALTHAM, MA, March 14, 2013 – B2B data services firm NetProspex announced today the availability of Workbench, a new online platform for marketing data management. Workbench puts tools directly into the hands of B2B marketers to help them improve the data used in their marketing and sales outreach. Featuring a suite of services based in the cloud, Workbench allows marketers to:

  • Upload a B2B database file to conduct a Data HealthScan, the first-ever online tool for assessing database health
  • Assess hundreds of thousands of contacts from their sales and marketing database directly within this cloud-based tool
  • View the results of a Data Healthscan online or as a PDF to share results and build consensus around next steps
  • Organize and store files and assessments within Workbench, protected with SSL128-bit encryption. Files are used for the assessment and are not shared or added to the NetProspex database
  • Take actions to clean, enrich, and grow a B2B marketing database

The announcement comes on the heels of the company’s landmark Marketing Data Benchmark Report, which revealed the unreliable and risky state of B2B marketing data across companies of all sizes. A significant reason for the poor state of data quality is the lack of tools and framework for improving B2B databases. Workbench introduces a way for marketers to manage their data easily, giving them the resources they need to stand up to dirty or incomplete data without adding considerable time and resources.
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Silverpop customers honored for delivering behaviorally-triggered campaigns with Engage Programs

Digital marketing technology provider announces winners of first Crawl, Walk, Run Programs Competition

ATLANTA, Dec. 19, 2012 – SilverpopTM, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces the winners of its first Crawl, Walk, Run Programs competition. Throughout November, Silverpop customers shared successful implementations of Engage Programs and a winner was selected in each of four categories. The submissions ranged from novice users setting up their first automated Program to more experienced users creating multi-track, behaviorally triggered campaigns.

“Today’s marketers are challenged with delivering relevant, engaging content that moves their contacts through a purchase decision,” said Karen Marchione, director of customer marketing with Silverpop. “Engage Programs allows marketers to easily set up paths to distribute messages based on a recipient’s behaviors – delivering content when their brand is already top-of-mind. We were thrilled with the number of entries we received in our first Programs contest as it confirms that our customers are using our tool to not only increase internal efficiencies, but also improve the relationships with their customers, ultimately driving more revenue.”

Engage Programs enable marketers to build sophisticated campaigns that incorporate behavior-based rules, whether it’s a triggered message delivered on a recipient’s birthday or a nurture email designed to nudge prospects through the buying process.

The four categories in which customers could enter included the following: Crawl, for Programs beginners; Walk, for customers who have experienced recent success using Programs and; Run, for customers who successfully implemented a sophisticated Program within the last 12 months; and Agency, for Programs implemented on behalf of a client. Among the more than 70 entries, the four campaigns below were recognized as winners:

  • Crawl – CaringBridge is a nonprofit social network that relies on donations to support its free services. In a program designed to cultivate donor relationships, the CaringBridge marketing team established one track with three email steps. The series begins two weeks after a first-time donation and ends by asking for a second gift.This is CaringBridge’s first online attempt at creating long-term engagement and loyalty based on donor behavior. On average, nonprofit fundraising emails experience a 12 percent open rate and 0.47 percent click-through rate – the CaringBridge Program achieved average open and click rates at least three times those measures.
  • Walk – Cardinal Health: Cardinal Health is using marketing automation and behavioral-based actions to create online lead generation, reach a new target call point for sales, educate contacts who may not be familiar with what their Nuclear Pharmacy Services business offers and provide high-value leads to its sales team.The Cardinal Health Program incorporates multiple tracks, Engage Web forms and Dynamic Content and acts on a user’s interaction with prior campaign assets. This is the company’s first attempt with an automated email and online Program. The results included above-average Web form conversion rates and increased activity for its sales team.
  • Run- Nevada State Bank, a Zions Bancorporation affiliate: Nevada State Bank wanted to create an onboarding experience designed to cross-sell five or more distinct online banking products, to re-engage and grow its online customer base and to track customer interaction with its online offering and email campaigns. In the last six months, as a result of the bank’s automated Program, more than 5,000 consumer onboarding emails were distributed and internet banking enrollment increased by 6 percent.
  • Agency- Whereoware on behalf of is an online invitation and stationery company. To help nurture and potentially upsell the company’s existing customers, Silverpop partner Whereoware designed the email creative and developed and executed a Program around baby shower invitations, one of’s more popular product types. Users interested in baby shower products are targeted based on past purchase history captured in relational tables, website behavior, Web form data and behavioral click tracking within emails. The program has a 216 percent higher open rate and a 389 percent higher click-through rate than the average email send.


About Silverpop:

Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop’s commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe. Visit at

Reich meet-and-greet for early Gift & Home CEO Summit registrants announced

LAS VEGAS – Gift and home executives who register no later than Jan. 4, 2013 for the inaugural Gift & Home CEO Summit during Winter 2013 Las Vegas Market will have exclusive access to former Labor Secretary Robert Reich at a special breakfast event on Thurs., Jan. 31.

The two-day CEO Summit, co-produced by International Market Centers and Eller Enterprises, is Jan. 31 and Feb. 1 at World Market Center.

Reich will join CEO Summit participants for an invitation-only breakfast gathering immediately preceding his Thursday morning keynote address. His presentation, which will address international currency and geopolitical issues, will be followed by a Q&A moderated by Bob Maricich, CEO of IMC.

“This event offers a rare opportunity to personally meet one of the United States’ top economic strategists and thought leaders,” said conference organizer Randy Eller, president of Eller Enterprises. “We’re delighted to be able to offer this additional, and exclusive, benefit to our earliest CEO Summit supporters.”
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Whereoware show survey reveals 5 key tech trends in Gift and Home industry

WASHINGTON D.C., October 17, 2012 – Whereoware, an online strategy, design, development, and marketing company, recently released the results of a survey given to vendors and retailers at the 2012 summer Gift and Home shows.

Survey findings were then combined with data from Whereoware’s own base of over 100 Gift and Home clients, as well as outside sources, and 5 key trends emerged:

  1. Websites: e-commerce continues grow in use and importance for wholesalers
  2. Email: smarter ‘triggered’ emails are effective, yet not widely used
  3. Mobile: traffic is growing strong (are vendors prepared?)
  4. Social media: it isn’t just for kids!
  5. Tablets: these devices are changing the way we shop and sell

See all the trends below.

“The overall message is clear: vendors are finding it a struggle to keep up with all the different ways retailers want to interact with them,” said Eric Dean, President of Whereoware. “Our data about the increased use of tablets, mobile, and social media demonstrates that Gift and Home retailers are actually more advanced than commonly perceived. However, technology changes so quickly that it is difficult to know where to invest. This research provides some direction to vendors looking to get a better sense of where to dedicate their resources.”

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IMC announces sponsors, micro site for Gift & Home CEO Summit

LAS VEGAS — International Market Centers and Eller Enterprises have confirmed sponsors for the debut Gift & Home CEO Summit at World Market Center Las Vegas. The summit organizers also launched a micro site providing conference information and updates and unveiled a new tagline — “Elevating the industry. Securing the future.”

The inaugural two-day event will take place Jan. 31-Feb. 1, 2013, in conjunction with the Winter 2013 Las Vegas Market.

“The industry has embraced the CEO Summit concept, and initial response from sponsors and potential attendees has been overwhelming,” said conference organizer Randy Eller, president of Eller Enterprises. “Our newly adopted tagline, ‘Elevating the industry. Securing the future.’ aptly represents the event’s purpose and the benefits of participation.”

Nine suppliers of industry services, sales agencies and manufacturers of gift and home products have confirmed their sponsorship of the CEO Summit. Confirmed sponsors to date include Brandwise, Demdaco, Eller Enterprises, Evergreen Enterprises,, Global Views, OneCoast, Whereoware and Yankee Candle.
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