Category Archives: Press Releases

Evergreen Enterprises, Inc. partners with Whereoware on online resource center

WASHINGTON D.C. & RICHMOND, VA, September 4, 2012 – Evergreen Enterprises, Inc. (“Evergreen”) officially launched a rebuilt online resource center, developed jointly with Whereoware, LLC (“Whereoware”). The site, which completely replaces Evergreen’s existing site at, was designed to better service the needs of the company’s business-to-business customers.

“We recognize that a seamless online experience is a vital part of doing business today,” said John Toler, Evergreen’s Chief Operating Officer. “This update represents an important step forward in streamlining the way customers do business with us by providing them the tools they need to be successful.”

The new website aims to facilitate the process of conducting business with Evergreen by providing a user-friendly interface as well as an advanced set of new and improved features. Customers will be able to browse thousands of items with powerful search and filter tools, group selected products into separate shipments, and see promotional discounts automatically.
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Whereoware makes mobile email easy

Dell’s mobile-friendly email gets results
B2B Online, April 9, 2012

Web strategy, design and development provider, Whereoware knew it needed to make its clients’ email marketing campaigns mobile-friendly. “If you’re seeing that 10% or 15% of customers are using mobile devices, then you need to address them,” said Teya Tuccio-Flick, marketing director at the company.

Working with email service provider Silverpop, Whereoware simplified its emails by creating straightforward calls to action and using limited text in larger fonts. It also shortened subject lines and limited design to one column, Flick said, and it made sure call-to-action buttons were larger and padded with 10-to-15 pixels of white space, so recipients can select them easily. For one client, making an email mobile-friendly doubled the number of visits the website got from mobile devices, Flick said.
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SilverLining Network connects customers with more than 40 technology, consulting and agency partners

ATLANTA, January 24th, 2012/PR Newswire – Less than six months after launching its SilverLining Partner Network Silverpop,™ the only marketing technology provider offering advanced email marketing and marketing automation solutions, today announces 20 percent of its new business in 2011 was tied to partner relationships. Additionally, a third of current Silverpop customers are now using at least one Silverpop partner to complement their marketing efforts through Engage.

“In addition to delivering top-notch features and functionality, we are also committed to ensuring that our clients have easy access to some of the industry’s most knowledgeable experts in areas such as CRM, Web analytics, e-commerce, email and marketing automation strategy and more,” said Will Schnabel, senior vice president of international business development for Silverpop. “Our most successful clients are those who become experts on our technology and also take advantage of our extensive partner network—taking their programs to the next level, but doing so as efficiently as possible.”

In addition to helping customers extend the value of Silverpop Engage through complimentary partner offerings, the SilverLining Network also serves as a lead generator and value add for participating companies. Since its launch in August, the partner network has already played a direct role in driving new business to several participants.
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NASAO launches new website

WASHINGTON D.C., January 17th, 2012 – After struggling with an inefficient website designed more than a decade ago, the NASAO staff and members greet the New Year with a new website located at

NASAO Chairman Debbie Alke of Montana said, “We are very pleased with how the new site showcases aviation in the states in a content rich and visually attracive manner.”

The new cutting-edge site is designed to be more helpful, informative, and easier to navigate for all users. Looking for information regarding a specific NASAO member? Click on the member state on the map. Need to search all of the state aviation system plans at one time? Search for what you are looking for in the state aviation system plan library.

NASAO teamed with Whereoware – an online strategy, design, development and marketing firm based in Herndon, Virginia – to create a site with a fresh feel appealing to a wide audience while at the same time providing powerful search capability of NASAO resource library content.
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Whereoware’s Smart Blink allows users to personalize websites

Site marketers can now alter the message displayed on a website based upon visitor characteristics

WASHINGTON D.C., January 6th, 2012 – Whereoware’s Smart Blink, a Flash substitute, now provides an easy way to personalize websites. Site marketers can now alter the message displayed on a website based upon visitor characteristics. Smart Blink makes it simple to keep home pages fresh and create a more relevant and compelling online experience for site visitors.

Smart Blink, built on the Active Merchandiser platform, changes based upon visit frequency, geographic region, or area of interest. It detects which type of visitor is on the site and then displays the correct message. “New Visitors,” for example, can be shown a welcome message, while “Occasional Visitors” may be enticed to purchase again with a discount. “Frequent Visitors,” by contrast, may be interested in seeing what new products have arrived.

Users can also personalize a Smart Blink to meet differing customer needs based on geography. For example, shipping prices may vary depending on whether a customer is on the West Coast or the East Coast. The Smart Blink can be tailored to display different shipping promotions to each region. The same can be done based upon area of interest. If a customer has purchased lamps and lampshades in the past, Smart Blink can recognize this attribute and display an image with lamps and related promotions. This helps to create a personalized experience for each visitor.
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Ganz selects Whereoware for iPad Sales Force Automation and online marketing

WASHINGTON D.C., January 4th, 2012 – Ganz today announces a new digital agreement with Whereoware covering sales force automation, website development, online marketing, and catalog production software. Ganz will equip their U.S. and Canadian sales teams with Whereoware’s Spotlight Enterprise iPad app, a full sales force automation solution.

Reps can use Spotlight’s Photostack and sophisticated filter and search tools to quickly and easily find and present product. In addition, Reps can quickly access customer account information, sales history, order status, account analysis and more.

“Our sales force is a tremendous asset for Ganz, and we want to equip them with the most effective sales tools. Whereoware’s Spotlight app maximizes the power of the iPad, giving our reps the information, data and images they need to best sell the Ganz line. ” said Howard Ganz, President of Ganz .
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Largo International launches revamped website

Furniture Today

Houston, December 23, 2011 – Case goods and upholstery resource Largo International has revamped its website as part of an effort to capture growth and industry market share.

The site,, was developed in conjunction with Whereoware, a Web design and development firm that has served the home furnishings industry for more than 10 years.

Largo began making improvements to its website earlier this year following a $1 million investment in a new Web-based computer system that went live in early 2010. This replaced a disk operating system Largo had in place previously. The company wanted to make sure it was running smoothly before updating its website, said Glenn Wakefield, president.
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Propac Images launches redesigned website

Functional and streamlined site designed by Whereoware

WASHINGTON D.C., December 5th, 2011 – Propac Images and Whereoware have partnered to launch a fully redesigned website, located at The new site is distinguished by its clean-cut design and easy accessibility.

“Our company is known for its great art,” said Vince Glassco, President of Propac, “and it was important to us that our website reflects that. The new site makes it easy for retailers to navigate and shop while letting our products speak for themselves.”

Propac’s new site uses simple lines and colors to highlight product rather than overwhelm it, allowing the art to take center stage. The streamlined design is also reflected in its easy accessibility. A “Recently Viewed” selection will bring customers back to products they’ve viewed previously. Customers will also appreciate the search options, which includes parametric search, allowing products to be sorted by qualities such as collection, size, and price. These options help users move through the purchasing process in a more natural manner.
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Present Time receives a makeover

Whereoware Designs and Develops Present Time’s New Website

WASHINGTON D.C., November 1, 2011 – Present Time, an international distributor of wholesale gifts and home decoration items, introduces a hip new look at Whereoware delivered the design and development for the new website, enhancing it with new functionality and better usability.

The new site provides a vibrant destination for retailers to engage with the various categories Present Time is known for in the US. Vivid imagery and a clean feel allow users to immerse themselves in multiple brands. They have the ability to search for and view products in multiple ways, allowing them to interact with the Present Time products in a manner they feel most comfortable. While on the website, retailers can browse and shop by brand, by category, and shop by electronic catalogs. In addition, customers can always review what is new and which items are best sellers.

“Our website needed to reflect and reinforce what makes our brands special,” says Sjoerd Brink, CEO of Present Time America. “It needed to be new, fresh and distinctive. Whereoware understood and met that need by creating a website that truly acts as an extension of our brand.”
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Uttermost launches new website designed by Whereoware

ROCKY MOUNT, VA — Uttermost, a manufacturer of home accessories and furniture based here, has launched its new website, located at Whereoware designed and developed the new website.

“We wanted to showcase our products while providing a stress-free experience for visitors,” said Mac Cooper, president and CEO of Uttermost. “Our new site is intuitive and easy to use.”

Uttermost tasked Whereoware with developing a cutting-edge website that provides support for the manufacturer’s retailers, designers, sales representatives and consumers. “We fully understand the thought and attention that goes into creating all of Uttermost’s products,” said Joe Harris, vice president of Whereoware. “We wanted that quality reflected in the website. The website addresses each group’s needs, while remaining fun to use.”

The new website’s clean navigation system allows users to easily browse products on the website or in the online catalog gallery. Also, an advanced search option allows users to quickly sort by a variety of parameters.

Whereoware developed separate portals for retailers, consumers and designers. The retailer portal makes it easy for approved retailers to reorder, and view order history and status. It also personalizes the customer’s experience by providing an image of the Uttermost staff who services each retailer as well as contact information. Consumers can browse products, create, save and print a wish list as well as use the dealer locator. Designers have access to tear sheets they can print directly from the website.