Category Archives: Press Releases

NYIGF offers exhibitors "Market Readiness" webinars

WHITE PLAINS, N.Y, September 16, 2011 – Beginning Oct. 13, a monthly series of “Market Readiness” webinars addressing marketing and selling strategies, tradeshow operations and lead follow-up will be offered to exhibitors participating in the winter 2012 New York International Gift Fair. Produced jointly by NYIGF and Right Angle Strategies, the series includes four pre-show webinars, one post-show webinar, and free 15-minute business consultations during NYIGF.

“These valuable preparation sessions provide proven strategies and tips for tradeshow success, with content relevant to both first-time exhibitors as well as industry veterans,” said Dorothy Belshaw, NYIGF director and GLM senior vice president. “Our ‘Market Readiness’ training can help exhibitors to exceed their ROI goals for the winter market.”

Four pre-show webinars will focus on pre-show marketing, sales techniques and tradeshow operations. The fifth and final webinar, which will be held one week after NYIGF, will address market follow-up. The cost per webinar is $10, unless otherwise noted, and registration will be available through after Oct. 1.
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Interlude Home launches new website

Whereoware redesigned and enhanced

WASHINGTON D.C., August 30, 2011 – Interlude Home, a premier design house and importer of accessories, furniture, lighting and art, proudly announces its new website at Designed and developed by Whereoware the site aims to create a unique visual experience for its users online. The updated website reflects Interlude Home’s products by being both distinctive and sophisticated. The site allows users to be completely immersed in the brand as they browse online.

The vivid imagery used on the site features the individuality of each product. It showcases the complex materials, finishes and intricate detail of the products. These visually impactful elements are combined with strong architectural and navigational changes, making the site both beautiful and easy to use.

“We travel to the ends of the earth to create distinctive products. We needed our website to reflect those efforts,” says Carl Philips, owner of Interlude Home. “We are excited to present a website that is not only visually exciting, but also serves as a practical tool for our users.”
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Whereoware to launch Spotlight, an iPad enterprise app

Showcase product + sell more with one tool.

Washington, DC (PRWEB) – Whereoware announces the upcoming launch of its new iPad enterprise app, Spotlight. In one tool, Spotlight allows users to showcase products, place orders, eliminate out-of-date product information, instantly access customer information, increase customer personalization and cut printing costs. Developed in conjunction with several industry leading vendors, including Creative Co-Op, Transpac Imports and Foreside Home and Garden, Spotlight will be fielded in early Fall. Spotlight combines the iPad’s sleek simplicity with data rich sales tools in a single, portable application. It will play an invaluable role in vendors’ sales and marketing plans. “We work hard to create a great product line and now we have a better way to show it off,” says Doug Lauer, CEO of Transpac Imports Inc. “Spotlight is going to help us showcase our product and quickly get to the information we need to sell more effectively.” “We spend a tremendous amount of time developing our products and bringing them to market. We want to make sure that our customers see a product presentation that lives up to that effort” says Lee Wang, Executive Vice President of Creative Co-Op, Inc. “Spotlight gives us that capability.” Spotlight’s key features include:
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Keep catalogs current with one click: Active Merchandiser’s latest feature

AM one clickWashington, DC (PRWEB) – Creating style-rich catalogs online and keeping them up-to-date is now easier with Active Merchandiser (AM). AM’s newest feature, One Click Catalog Update, is designed to save time and money. Quickly and easily add new products, delete old ones or add sales prices to existing catalogs.

With this powerful new tool, users can dynamically update catalogs with one simple step. When a user edits product information, images, or pricing, AM automatically updates the catalog with the latest, most accurate information. Users’ catalogs evolve in tandem with their business, eliminating the need to rework and reprint the catalog with each new product release. Users make a single catalog and use it for mobile, online, and print.

This new feature will help companies reduce catalog-related costs and creation time. Users simply specify what they want updated and then AM automates the rest of the process:

  1. The user indicates which product fields they would like to add, delete or update
  2. AM scans the product database, looking for changes
  3. AM updates the catalog with any new product fields and images it finds
  4. AM organizes any new products with its auto layout feature

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New NYIGF "Wayfinder App" launches

App offers enhanced keyword search via mobile devices
White Plains, NY – A new – and improved – NYIGF “Wayfinder App” for mobile devices will provide a wide range of information to help attendees and exhibitors navigate the New York International Gift Fair® (NYIGF®) more efficiently. The free application is available for download beginning July 5, through iTunes, the Android Market, BlackBerry App World, and With an improved keyword search capability, the new NYIGF Wayfinder application allows users to pin-point search for exhibitors or products by name, product line, product category or description.  Real-time results include company names and booth locations, and all of the mobile data synchronizes with the online information available through the NYIGF website (

“With this new mobile app, a wealth of time-saving information is now, literally, in the palm of your hand,” said Dorothy Belshaw, NYIGF director and GLM senior vice president.  “Based on user feedback, we’ve upgraded our mobile offerings with a new keyword search that returns immediate – and very targeted – information.”
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Whereoware named Silverpop Partner of the Year

Whereoware Honored for Outstanding Impact on Silverpop Customer Success

ATLANTA, June 2, 2011 — Silverpop®, the only provider of a scalable, integrated email marketing and marketing automation platform, has announced its Partners of the Year. The awards, presented during Silverpop’s ninth annual North American Client Summit went to Adobe®, for technology partner of the year, Whereoware for Agency Partner of the Year and Conselltants for Consulting Partner of the Year.

Adobe Online Marketing Suite, powered by Omniture, offers an integrated and open platform for online business optimization. Through the Adobe Genesis cloud connector for Silverpop clients, Silverpop and Adobe customers automatically pass data from Adobe SiteCatalyst, powered by Omniture, into the Silverpop Engage platform. Silverpop customers rely on this integration to identify browsing-based events, such as abandoned shopping carts, and then leverage this insight within the Engage platform to enable automatically triggered email re-marketing campaigns. Clients who utilize this integration have experienced returns as high as 400 percent.

“Working closely with the Adobe organization, we have seen tremendous adoption of our combined solutions, more than doubling the number of Genesis integrations over the last 12 months,” said Will Schnabel, vice president of business development for Silverpop. “Our mutual clients are seeing incredible ROI and are continuing to enhance their programs with expanded integrated offerings such as Adobe Test&Target, powered by Omniture.”

Whereoware plays a critical role assisting Silverpop clients migrate from the Engage B2B platform to Silverpop’s new, combined Engage solution by providing both strategy consulting and execution services. Whereoware’s offering includes: marketing automation, Silverpop program audits, integration, data integration services and website development and integration. They focus on getting the most out of each client’s Silverpop program, maximizing customer performance and ROI on the Silverpop platform.
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Whereoware wins Silverpop's "Most Popular" award

ATLANTA, May 24, 2011-More than 500 Silverpop® clients and partners just wrapped up the company’s ninth annual and largest North American Client Summit to date. Experts from Silverpop, the only provider of a scalable, integrated email marketing and marketing automation platform, keynote speakers Gary Vaynerchuk and Stephen Dubner and a host of partners and clients all addressed a common theme: marketers are in the midst of the most significant transformation in history and must learn to adapt to be successful.

“Everything we know about marketing is quickly evolving before our eyes,” said Bill Nussey, CEO of Silverpop. “In the past, the best marketers were the best talkers. In the future, the best marketers will be the best listeners. Marketers not only have to become the audience but must look and listen on multiple channels, multiple times a day-reaching out to millions of consumers and building individual relationships at the same time.”

Silverpop announced the first ever client Pop Star awards-presented in true Silverpop style. Among the awards distributed, in a high school yearbook superlative theme, were the following:

Woodstock Chimes Ring Alive Online

Whereoware redesigned and enhanced

Woodstock Percussion, Inc., makers of the world-famous Woodstock Chimes® and the award-winning Woodstock Music Collection®, partnered with Whereoware to re-design and enhance its website, The re-designed Website brings the unique sounds of Woodstock to life online. Focusing on Woodstock’s customers, the site features easy ways to browse and interact with products, a state of the art shopping experience and loads of multimedia features.

“Consumers cherish the quality of our products, their fine tuning and superior sound quality. We wanted our website to immerse them in the sounds of Woodstock,” said, Woodstock Percussion’s Founder / Owner Garry Kvistad. “Incorporating the sounds of each instrument, plus inserting video directly into the shopping experience, lets our customers have that experience.”

Woodstock’s diverse products presented the challenge of providing customers with multiple ways to shop. Rather than force all customers to shop one way, Whereoware worked with Woodstock to structure the product content and shopping experience from multiple perspectives. The result is a dynamic user-orientated Website that is still easy to understand and navigate. Customers can shop by product type, sound or gift idea. Plus, the multimedia pieces are worked directly into the product information. Anytime a customer finds a product they can easily hear and view the instrument in action without having to search any further.
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National Stationery Show launching mobile app

White Plain, NY – The National Stationery Show® (NSS) is excited to announce the launch of its first mobile application, designed to help attendees of the May 15-18, 2011 event navigate the Show more efficiently. The application allows users to instantly search for exhibitors or products by name, product line, product category, or description, with real-time results including company names and booth locations.

This mobile application is the latest of many resources the NSS offers to ensure buyers make the best use of their time on the Show floor,” said Patti Stracher, show manager. “Within seconds, retailers now have an organized list of exhibitors specific to their needs – literally at their fingertips.” Other features of the NSS mobile app include the complete seminar schedule, special events, shuttle bus schedule and the floorplan. In addition, it connects to attendees’ online Walking List, which can be created pre-Show using the NSS exhibitor and product search feature available at

“We’re excited to be working with GLM to build mobile apps that improve the attendee experience at the Show and help them quickly find booths, exhibitors and products,” said Eric Dean, president of Whereoware. “The NSS attendee base has already proven to be adept at using digital tools to help their business, as shown by the success of the online product search feature and Online Catalog Gallery. As smart phones and iPad usage grows, it is natural to offer the same tools on mobile.”
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Crystorama launches its redesigned website

HERNDON, VA – As a leader and trendsetter in the lighting industry for more than 50 years, Crystorama, tapped Whereoware to redesign its website, creating a fresh, user-driven experience for all its web visitors.

Crystorama tasked Whereoware with creating an environment to support their retailers, designers and home decorators. Whereoware provided the design and development for the website which features their latest products and catalogs, video and design ideas, and a retailer locator. All of which support Crystorama in communicating effectively with their customers and showcasing their Fashion Forward designs.

“Our new website is a large part of our Artistic Illuminations campaign, consisting of three key pillars – Enhanced Communication, Fashion Forward designs, and overall Brand Building.” says Crystorama’s President Brad Kleinberg. “We aim to use our website as a tool to communicate more effectively with our customers, bring our trend setting designs to life and build our brand.”
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