Improving website user experience (UX) is a continuous process, as technology, product interests, and consumer behavior is constantly evolving. To get it right, marketers analyze every aspect of their customers’ journey to pinpoint areas to reduce friction and improve the digital experience. In fact, The CMO Survey found that 54% of Marketers focused on improving the customer experience throughout COVID-19.
Today’s customers expect to find products or information on a website quickly and without error, and simple irritants will cause them to click away to an alternative. Taking painstaking care to improve and elevate customers’ experience at every touchpoint is critical – a single bad web experience makes visitors 88% less likely to return (Equation Research).
If you’re overwhelmed by the endless customer experience challenge, one e-commerce area for immediate gratification and improved conversions and revenue is the shopping cart and checkout process. It is a pivotal moment for your customer and business: they’re eager to buy; emotions and urgency are high. It’s also prone for abandonment – Statista found that 88% percent of online shopping orders were abandoned.
Reduce abandonment and recoup lost sales by improving your customers’ cart experience. We’re sharing four optimizations to reduce friction and capture revenue.Continue reading Reduce Cart Abandonment: How to Build A Better Shopping Cart