Category Archives: Webinar

Webinar Recap: Google’s Upcoming Page Experience Update – Are You Ready?

Thank you to all who joined us for our webinar, Google’s Upcoming Page Experience Update – Are You Ready?

In our 30-minute webinar, we shared updates you can make today to ready your website for Google’s important change and protect your search rankings.

Watch the recording below to learn actions to take now to align with Google’s Page Experience: Core Web Vitals and existing search signals. Tune in to discover tools to measure and maximize your website’s User Experience (UX), as well as tactical tips for better usability and content optimization.

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Webinar Recap: How to Thrive in 2021’s Digital-First Sales Environment

Thank you to all who joined us for our webinar, COVID-19 Changed Your B2B Customers and Buying Cycles Forever: How to Thrive in 2021’s Digital-First Sales Environment.

In 30 minutes, we shared research on how COVID-19 transformed the B2B customer and upended traditional buying cycles.

Watch the recording and get the webinar slides to learn how to adapt to meet the heightened expectations of today’s digital-native buyers. Discover how to future-proof your business with a digital-first approach and must-have digital strategy tactics to deliver a first-class online experience.

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Webinar Recap: Optimizing Email for Dark Mode

Thank you to all who joined us for our webinar, The Dark Side of the Inbox: Optimizing Email for Dark Mode.

In 20 minutes, we shed light on what dark mode is, why your subscribers are embracing the trend, and practical tips for designing and building emails optimized for both light and dark themes.

Watch the recording and get the webinar slides to learn how to embrace the dark side. Discover how to evolve your marketing strategy to meet this growing user preference and deliver dark-mode-friendly email experiences.

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Webinar Recap: Digital Strategy Mistakes You’re Making and How to Fix Them

Thank you to all who joined us for our webinar, Digital Strategy Mistakes You’re Making and How to Fix Them.

In 30-minutes, we uncovered common digital strategy pitfalls and how to use data-driven insights to recalibrate your efforts for a winning marketing plan for 2021 and beyond.

Watch the recording and get the webinar slides to learn how to create and execute a smart, agile multichannel strategy that bridges the gap between your business goals and customers’ evolving needs. Discover how to maximize your marketing tactics across channels and optimize your strategy to consistently improve results.

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Webinar Recap: Website Must-Haves to Drive Online and Offline Sales

In our 30-minute webinar, A Better Customer Experience in 2021: Website Must-Haves to Drive Online and Offline Sales, we shared website tips to deliver the easy and enjoyable website experiences your customers demand.

Watch the recording and get the webinar slides below to learn web essentials for a stronger website strategy that meets (and exceeds) customer expectations. Discover how to measure and improve your customers’ digital experience, and ideas to drive offline sales and support your retailer/dealer partners.

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Webinar Recap: Amplifying Lead Acquisition and Nurture

Thank you to all who joined us for our webinar, Amplifying Lead Acquisition and Nurture.

In 30 minutes, we shared ideas to supercharge your lead acquisition and nurture strategy using tools you already have – your website, content, and marketing platform.

Watch the recording to discover best practices to expand and engage your email list, tactics to nurture and convert prospects to customers fast, and tips for delivering “hot” leads to your Sales team.

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Webinar Recap: 3 Steps to Safeguard Email Deliverability

Thank you to all who joined us for our webinar, 3 Steps to Safeguard Email Deliverability.

In 30 minutes, we covered how to use IP warming, authentication, data cleansing and validation, and email best practices to reduce deliverability issues and reach your target subscribers.

Email deliverability is challenging in the best circumstances, but is recently at-risk by marketers abruptly changing their email cadences due to COVID-19.

Read on to get the resources and quick tips to protect your sender performance and thoughtfully adapt your email marketing strategy.

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Webinar Recap: SEO 2020 – Your Competitive Advantage

Thank you to all who joined us for our webinar, SEO 2020: Your Competitive Advantage.

In 30 minutes, we covered search engine optimization (SEO) basics, how COVID-19 is changing search behavior, and impactful steps you can take today to improve your search rankings and drive consistent, qualified traffic to your business.

Watch the recording below and download our checklist for five steps to get started with SEO today.

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Virtual Town Hall Recap: B2B Marketing During the Coronavirus

Thank you to all who joined us for our virtual town hall, focused on B2B Marketing During the Coronavirus: What Gift, Home, and Furniture Marketers Need to Know.

In 30 minutes, we covered actionable recommendations for your digital strategy, website, and marketing. We answered your questions on how to communicate thoughtfully while continuing to drive revenue and engagement across channels.

Watch the recording and download the two tactical resources to learn what can you do today and what should you do tomorrow, to successfully navigate these uncertain times.

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Webinar Recap: 4 Steps for Multichannel Marketing Success

Thank you to all who joined us for our webinar, 4 Steps for Multichannel Marketing Success.

In our 30-minute webinar, we covered how to combine email automation, search engine marketing (SEM), social advertising, and display ads to drive brand awareness, nurture leads, and increase sales.

Watch the webinar recording and download the slides to learn how to implement a 360-degree approach and apply lessons learned from one channel to the next for more personalized customer experiences and deeper engagement.

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