Creative Co-Op was recently named a national award winner of the MarketingSherpa Email Awards for its innovative Closeout marketing campaign developed in conjunction with digital agency Whereoware. Using marketing automation and personalization technology, Whereoware developed a B2B closeout email campaign that moves excess inventory, minimizes profit loss, and protects the brand. This campaign was one of the company’s highest revenue-producing programs, producing an 808% ROI in the first month and continuing to deliver traffic and sales month after month.
The marketing automation campaign matches individual retailers with specific items they previously purchased, giving them first choice when these items move to closeout. The timeliness, as well as a focus on personalized product recommendations, led to a 255% month-over-month increase in closeout items sold in the first month of the campaign. The Closeout campaign continues to be a success for both Creative Co-Op and its retailers. In addition to the big lift in closeout sales, 84% of items purchased from the campaign were non-closeout items purchased with the special items.
The winners will be honored at the 11th Annual MarketingSherpa Email Summit 2014, taking place February 17-20 at the Aria Resort & Casino in Las Vegas.
Check out other MarketingSherpa award winners and their innovative marketing campaigns.
To read more about the structure and successes of Creative Co-Op’s Closeout campaign, get the two-page case study.
About Creative Co-Op
Creative Co-Op designs, imports, and distributes home decorative accessories, gift, and seasonal categories for retailers around the world. The company was founded in 2001 and has extensive experience in offshore sourcing focused on design, workmanship, finishing and timely delivery. Creative Co-Op is based in Memphis, Tennessee and has permanent showrooms in Atlanta, Dallas, Las Vegas, and Memphis. Additional information may be found at the company’s website, www.creativecoop.com.
Whereoware is a web strategy, design, development and marketing company with experience implementing a large scope of marketing tactics and development services including: sales force automation, pay-per-click, SEO, mobile development, and CRM portals.
Whereoware has been serving manufacturers in the Gift, Home and Lighting Industries for over 10 years. Founded by Gift and Home Industry veterans, Whereoware has unique insights into the complex operational and marketing challenges within the industry. It turns that expertise into smart solutions for today’s manufacturers.