Customer-Obsessed – A Mud Pie Case Study


Mud Pie is a B2B + B2C retailer of trendy and seasonal baby clothes, women’s apparel, gifts, home décor, and more.


Whereoware executes behavior-based, personalized emails for Mud Pie to increase engagement and drive sales on their website. Unfortunately, the personalization was one-way. Mud Pie’s website didn’t have the functionality to dynamically display promotions targeting Mud Pie’s different audience segments. (Everyone saw the same promotion.) Mud Pie wanted to personalize their customers online experience on both their website and in their emails.


In 2015, Whereoware delivered Mud Pie a powerful new B2C website using WOWCommerce, an accelerator package built on top of their e-commerce platform Episerver.  The new site is powered to leverage behavioral data from their website, marketing database, and email marketing tool to deliver a personalized shopping experience to every visitor.


Comparing year-over-year data since site launch (accounting for seasonality changes), the new B2C Mud Pie site has seen:

  • 56% increase in e-commerce conversion rate
  • 120% increase in revenue
  • 508% increase in mobile revenue

Get the whole story (above) to see how Mud Pie’s new B2C website is personalizing customers entire online brand experience.

Check out the video produced by Episerver featuring Mud Pie eCommerce Manager, Andrea Ouargli + our very own Senior Online Marketing Manager, Faith Albers!