SilverLining Network connects customers with more than 40 technology, consulting and agency partners

ATLANTA, January 24th, 2012/PR Newswire – Less than six months after launching its SilverLining Partner Network Silverpop,™ the only marketing technology provider offering advanced email marketing and marketing automation solutions, today announces 20 percent of its new business in 2011 was tied to partner relationships. Additionally, a third of current Silverpop customers are now using at least one Silverpop partner to complement their marketing efforts through Engage.

“In addition to delivering top-notch features and functionality, we are also committed to ensuring that our clients have easy access to some of the industry’s most knowledgeable experts in areas such as CRM, Web analytics, e-commerce, email and marketing automation strategy and more,” said Will Schnabel, senior vice president of international business development for Silverpop. “Our most successful clients are those who become experts on our technology and also take advantage of our extensive partner network—taking their programs to the next level, but doing so as efficiently as possible.”

In addition to helping customers extend the value of Silverpop Engage through complimentary partner offerings, the SilverLining Network also serves as a lead generator and value add for participating companies. Since its launch in August, the partner network has already played a direct role in driving new business to several participants.

“We are excited to be part of Silverpop’s partner network, helping mutual clients maximize performance and increase ROI,” said Bill Haskitt, partner at Whereoware, an online strategy, marketing, design, and development company and Silverpop’s 2011 Agency Partner of the Year. “We have a deep understanding of Silverpop because we work in it full time. We focus on using email design, data integration and program execution to help clients get the most out of Silverpop.”

Silverpop presents its partner awards at the company’s annual North American Client Summit. This year the event will be held May 17-18 in Atlanta, Ga.

About Silverpop

Silverpop is the only marketing technology provider with expertise in email marketing and marketing automation. In today’s customer-driven marketplace, one in which marketers must reach their target audience more often, via more channels and with more relevant messages than ever, this combination is ideal and unique. Silverpop’s products are designed for marketing departments across a variety of industries that want to increase revenue, improve ROI, and operate more efficiently. Marketers using Silverpop are able to devote time to strategy as well as execution as a result of the company’s focus on innovative, easy-to-use technology, simple implementation and services and support designed to give marketers the help they need while allowing them to maintain control of their marketing efforts. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at

About Whereoware

Whereoware is a web strategy, design, development and marketing company with experience implementing a large scope of marketing tactics and development services including: sales force automation, pay-per-click, SEO, mobile development, and CRM portals. Whereoware has been serving manufacturers in the Gift, Home and Lighting Industries for over 10 years. Founded by Gift and Home Industry veterans, Whereoware has unique insights into the complex operational and marketing challenges within the industry. It turns that expertise into smart solutions for today’s manufacturers.

Whereoware is located at 505 Huntmar Park Drive, Suite 200 in Herndon, VA 20170. For additional information about Whereoware call 703-889-1200, contact or visit