Tag Archives: New release

Scout Limited, Inc. unveils new websites for its brands

Park Designs and Split P launch new sites

Scout Limited, Inc. partnered with Whereoware to launch two newly redesigned websites for each of its brands: Park Designs a leading wholesale source for home and kitchen textiles, decorative accessories, and lighting and Split P a line driven by the latest trends in color and pattern creating exclusive designs for tabletop and home decor. www.parkdesigns.net and www.split-p.net.

The new Park Designs and Split P websites make it easier for retailers to shop by using a top navigation bar that places products into intuitive categories. Filters such as color, occasion, and pattern help retailers narrow down large product categories into product groupings specific to individual retailers’ needs. Consumers can now view products, find local retailers and contact them directly.

“Creating a better, more intuitive shopping experience for our retailers and supporting their selling effort was our top priority,” said Marty Metzler, President of Scout Limited, Inc.
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Eureka launches a completely redesigned website

July 1, 2013 – Eureka, a leading supplier of school décor and educational tools partnered with Whereoware to launch a completely redesigned website at www.eurekaschool.com. Teachers will find the updated site provides a wide variety of engaging products for the classroom, while the user-friendly navigation will help parents and other consumers quickly locate items that are perfect for encouraging learning at home.

The new Eureka site creates a better shopping experience for customers by utilizing a reworked top navigation bar that places products into intuitive categories like brand, grade level, age, and event. In addition, filters such as price range, product type, and type of customer will narrow down large product categories into custom groupings that help the consumer easily locate products they are most interested in.

“Our goal with the website redesign was to help educators and parents easily find products that are most relevant to the needs of their students. Whether our customer is shopping for the classroom or home, our updated site will guide them to the educational items they are looking for,” said Edward Robertson, Vice President of Marketing of Paper Magic Group.
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Farm Market iD® announces launch of new website

Westmont, IL, April 17, 2013 – Agriculture data and marketing solutions company Farm Market iD®, announced today it has launched a new website in conjunction with new branding. The announcement takes place at the 2013 NAMA Agri-Marketing Conference in Kansas City, MO.

Enhancements the new website brings to Farm Market iD (FMiD) customers and visitors include:

  • A new structure and navigation making it easier to find information on all of the data products and services FMiD provides for the agri-marketing community.
  • Farm Focus, a unique online data access tool for navigating through the crop and livestock data in the FMiD Proprietary Farm Database, has been completely updated with a revised user interface and new platform.
  • A mobile-ready site for users who access information on smart phones.

The website development team included Gay Bitter, vice president, marketing, Hylon Kaufmann, vice president, business development, and Jeff Orczykowski, vice president, information services. The site was built by Whereoware, a Northern Virginia online design, development, and marketing firm.

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Two’s Company debuts new websites for all four of its brands

Two’s Company Signature, Tozai Home, Cupcakes & Cartwheels and 2 Chic get new, integrated sites

Apr. 11, 2013 – Two’s Company has launched four newly redesigned websites, one for each of its divisions: Two’s Company Signature, Cupcakes & Cartwheels, Tozai Home and 2 Chic. All four websites were designed and developed by Whereoware.

“Two’s Company is about style, service and differentiating ourselves. Our website now reflects these efforts,” said Tom Gottlieb, president of Two’s Company. “We are excited to present a website that is not only visually exciting, but intuitive, engaging as well as easy to use for all our fans.”

The four websites are www.twoscompany.com, www.cupcakesandcartwheels.com, www.tozaihome.com and www.2-chic.com. All of the brands are now “browsable” by product or brand, complete with videos, commentary, dimensions and material information. The new website also allows both consumers and retailers access to browse the entire product range. Consumers can now search products, find the local retailers that purchased the item and contact them directly. The website also offers opportunities to share their favorite products with friends and other retailers with a single click through a number of social media platforms.
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Evergreen Enterprises releases Spotlight Salesforce automation app built by Whereoware

WASHINGTON D.C., April 9, 2013 – Evergreen Enterprises, Inc. announces the completion and pending deployment of an Enterprise iPad-focused Salesforce Automation app, Spotlight, developed by Whereoware. This exciting new app was tailored to meet the demands of Evergreen’s sales processes, while providing Evergreen’s territory managers with a more efficient tool capable of taking orders and working with customers on the road and during industry shows.

“When Evergreen’s new Online Retailer Center website debuted in 2012, our rep and retailer base embraced its many valuable features,” said John Toler, COO at Evergreen. “We wanted to extend these capabilities to our face-to-face time with customers. With Spotlight, our territory managers across the U.S. and Canada now have the added ability to help their customers find the right products anywhere, at any time.”
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NetProspex Launches Workbench: Instant, Online Data Management Platform for B2B Marketers

New Tool Facilitates Marketing Database Health Assessment, Segmentation Analysis, Cleansing, Appending, and Growth

WALTHAM, MA, March 14, 2013 – B2B data services firm NetProspex announced today the availability of Workbench, a new online platform for marketing data management. Workbench puts tools directly into the hands of B2B marketers to help them improve the data used in their marketing and sales outreach. Featuring a suite of services based in the cloud, Workbench allows marketers to:

  • Upload a B2B database file to conduct a Data HealthScan, the first-ever online tool for assessing database health
  • Assess hundreds of thousands of contacts from their sales and marketing database directly within this cloud-based tool
  • View the results of a Data Healthscan online or as a PDF to share results and build consensus around next steps
  • Organize and store files and assessments within Workbench, protected with SSL128-bit encryption. Files are used for the assessment and are not shared or added to the NetProspex database
  • Take actions to clean, enrich, and grow a B2B marketing database

The announcement comes on the heels of the company’s landmark Marketing Data Benchmark Report, which revealed the unreliable and risky state of B2B marketing data across companies of all sizes. A significant reason for the poor state of data quality is the lack of tools and framework for improving B2B databases. Workbench introduces a way for marketers to manage their data easily, giving them the resources they need to stand up to dirty or incomplete data without adding considerable time and resources.
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Mariposa launches direct-to-consumer website

Mariposa, wholesaler of tableware and gifts handcrafted from recycled aluminum and glass, has launched a new direct-to-consumer website at mariposa-gift.com.

“We truly have a gift for every occasion, so be sure to visit the new Mariposa website for all your holiday gift-giving needs,” said Founder and Creative Director Livia Cowan.

Mariposa-gift.com offers an interactive way to experience the brand, as well as an opportunity to browse and shop the entire Mariposa collection, from serving pieces to frames, napkin boxes and glassware.

If a customer wishes to experience the product firsthand, according to a release, Mariposa continues to be sold by specialty retailers and department stores nationwide including select Bloomingdale’s and Neiman Marcus locations. Retailers and stores are listed on the store locator on the Mariposa website.

Evergreen Enterprises, Inc. partners with Whereoware on online resource center

WASHINGTON D.C. & RICHMOND, VA, September 4, 2012 – Evergreen Enterprises, Inc. (“Evergreen”) officially launched a rebuilt online resource center, developed jointly with Whereoware, LLC (“Whereoware”). The site, which completely replaces Evergreen’s existing site at www.myevergreen.com, was designed to better service the needs of the company’s business-to-business customers.

“We recognize that a seamless online experience is a vital part of doing business today,” said John Toler, Evergreen’s Chief Operating Officer. “This update represents an important step forward in streamlining the way customers do business with us by providing them the tools they need to be successful.”

The new website aims to facilitate the process of conducting business with Evergreen by providing a user-friendly interface as well as an advanced set of new and improved features. Customers will be able to browse thousands of items with powerful search and filter tools, group selected products into separate shipments, and see promotional discounts automatically.
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Largo International launches revamped website

Furniture Today

Houston, December 23, 2011 – Case goods and upholstery resource Largo International has revamped its website as part of an effort to capture growth and industry market share.

The site, www.largofurniture.com, was developed in conjunction with Whereoware, a Web design and development firm that has served the home furnishings industry for more than 10 years.

Largo began making improvements to its website earlier this year following a $1 million investment in a new Web-based computer system that went live in early 2010. This replaced a disk operating system Largo had in place previously. The company wanted to make sure it was running smoothly before updating its website, said Glenn Wakefield, president.
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Propac Images launches redesigned website

Functional and streamlined site designed by Whereoware

WASHINGTON D.C., December 5th, 2011 – Propac Images and Whereoware have partnered to launch a fully redesigned website, located at www.propacimages.com. The new site is distinguished by its clean-cut design and easy accessibility.

“Our company is known for its great art,” said Vince Glassco, President of Propac, “and it was important to us that our website reflects that. The new site makes it easy for retailers to navigate and shop while letting our products speak for themselves.”

Propac’s new site uses simple lines and colors to highlight product rather than overwhelm it, allowing the art to take center stage. The streamlined design is also reflected in its easy accessibility. A “Recently Viewed” selection will bring customers back to products they’ve viewed previously. Customers will also appreciate the search options, which includes parametric search, allowing products to be sorted by qualities such as collection, size, and price. These options help users move through the purchasing process in a more natural manner.
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