Tag Archives: Social media

Web tip: five ways to integrate your website with social media

Do you divide your online presence into two distinct categories, treating your website as your online store while using your social networking sites (Facebook, Twitter, Pinterest, etc) for engagement and relationship building?

We have a new way for you to look at them. Instead of treating them separately, use each platform to boost and support each other, increasing both sales and customer engagement.

Website and social networks working together

Both your website and social media platforms serve as a way to communicate and service your customers. Your website is your online home base and contains all of your information – your products and services, your value proposition, your mission, and so much more.

Looking at the other side of your online presence, social media is terrific for growing your brand recognition, building customer loyalty, and increasing engagement. However, if you’re isolating followers on your social networks they may have a great time engaging in your Friday Fun conversation, but that’s not getting you any sales.

The solution is simple: create a seamless integration between your website and your social networks. We have five strategic examples of how you can do this.

Bring your social networks to your website

social media and website integration -Whereoware

You’ve probably seen those widgets on websites that show information from social network feeds. These are great ways to encourage customers to interact with your brand more conversationally. We love this example from Currey & Company’s connect page on their website.

When someone clicks the Like button they will like your business page without leaving your site. If they see a conversation they want to join they can click on the business page name and are taken right to your Facebook page.

You can do this with many of the major social networks including Pinterest and Twitter. Pick the most relevant social platforms and get them on your site!

Encourage sharing on social networks

Another way your website and social media sites can work together is to add social sharing buttons so people can easily share your content with friends. While this isn’t a direct link back to your social networking sites, each time your content is shared within another person’s network it’s an opportunity to expand your reach and increase traffic to your website.

social share - whereowareIt also gives you the opportunity to deepen your relationship with your customers. When people share your articles, products or information, thank them and start a conversation (ex: “Which color did you choose?” or “Was the white paper helpful?”) or follow their social network accounts.

 

Take advantage of your blog posts and other great content

Post a link to your latest blog post on each of your social network sites with some text to let people know why they should click on it. Each site has a different vibe and audience so adapt your text for each. For example, be more playful and fun on Twitter and more business-like on LinkedIn.

Sharing blog posts that offer valuable and helpful information builds credibility with your readers. When you have that trust with customers, there’s a good chance they’ll stay on your site to check out what else you offer after reading your blog post.

Another piece of content we like to use is customer testimonials. When you put a new testimonial on your website create a post for Google+ or Facebook that has a short quote from the testimonial, the customer’s name (or tag them if possible), a link to your testimonials page and something like “Read what more of our happy customers are saying”.

Finally, remember those social sharing buttons we mentioned in the last section? They should be visible and easily accessible from every blog post. The most common are Twitter, Facebook, and LinkedIn so you can’t go wrong if you start with those.

Customize your landing pages from social media

Almost all social profiles have a place to enter your website. Rather than linking directly to your home page, consider creating a specific landing page to help capture that visitor’s pertinent information. For instance on your Twitter profile instead of your basic website URL, put the URL for a landing page where someone can download a white paper or coupon after inputting their email address.

Just make sure you include information on the page that talks about your business’s value proposition and gives them easy access to the rest of your website.

Social sign insocial sign in example - whereoware

Make it easier for your customers to stay connected with you by allowing them to log in to their account with social sign in. If you’re not familiar with this concept, social sign in simply allows someone to log in to an account with already existing social networking credentials – the most popular being Facebook, Twitter, and Google+.

If you have a site that relies on customers registering and logging in you may be losing business without social sign in. According to a Blue Research study, three out of every four Internet users leave a website rather than take the trouble to register a new account. Social sign in increases opt-in rates and your customers will appreciate not having to remember another userid and password.

The takeaways

A clear and consistent strategy that integrates both your website and social networking is key to a strong online presence. By engaging on your social networks and encouraging people to visit your site you will boost sales and deepen your relationship with your customers.

Whereoware 2013 show survey reveals five key online trends in Gift and Home industry

WASHINGTON D.C., May 13, 2013 – Whereoware, an online strategy, design, development, and marketing company, recently released the results of a survey given to B2B Gift and Home vendors and retailers at the 2013 winter shows. With the addition of data from Whereoware’s own base of over 100 Gift and Home clients, some key patterns arose:

  1. Tablets: retailers prefer personal interaction – tablets can facilitate this process
  2. Email: targeted emails have high open rates, but most vendors are not sending
  3. Catalogs: retailers still want them, but most vendors still don’t use online shoppable catalogs
  4. Mobile: traffic + revenue are soaring, but vendors are slow to invest
  5. Social: a majority of vendors use social accounts, but devote only a few hours per week

See all the trends in an infographic here.

Continue reading.

Infographic: trends in Gift + Home 2013

Inspired by the success of the 2012 Gift and Home show survey, Whereoware once again conducted a survey of retailers and vendors at this year’s shows, looking for information on their social, technological, and selling habits. Once collected, this information was combined with data from our own clients, and some key patterns arose:

  1. Tablets: retailers prefer personal interaction – tablets can facilitate this process
  2. Email: triggered campaigns have high open rates, but are vendors sending them?
  3. Catalogs: retailers want them, but most vendors still don’t use online shoppable catalogs
  4. Mobile: traffic + revenue are soaring, but vendors are slow to invest
  5. Social: a majority of vendors use social accounts, but do they devote enough time?

Continue reading Infographic: trends in Gift + Home 2013

Whereoware show survey reveals 5 key tech trends in Gift and Home industry

WASHINGTON D.C., October 17, 2012 – Whereoware, an online strategy, design, development, and marketing company, recently released the results of a survey given to vendors and retailers at the 2012 summer Gift and Home shows.

Survey findings were then combined with data from Whereoware’s own base of over 100 Gift and Home clients, as well as outside sources, and 5 key trends emerged:

  1. Websites: e-commerce continues grow in use and importance for wholesalers
  2. Email: smarter ‘triggered’ emails are effective, yet not widely used
  3. Mobile: traffic is growing strong (are vendors prepared?)
  4. Social media: it isn’t just for kids!
  5. Tablets: these devices are changing the way we shop and sell

See all the trends below.

“The overall message is clear: vendors are finding it a struggle to keep up with all the different ways retailers want to interact with them,” said Eric Dean, President of Whereoware. “Our data about the increased use of tablets, mobile, and social media demonstrates that Gift and Home retailers are actually more advanced than commonly perceived. However, technology changes so quickly that it is difficult to know where to invest. This research provides some direction to vendors looking to get a better sense of where to dedicate their resources.”

Continue reading Whereoware show survey reveals 5 key tech trends in Gift and Home industry

Infographic: Whereoware show survey – 5 key trends

Whereoware conducted a survey of retailers and vendors at the 2012 summer gift and home shows, with questions ranging from how they use email to where they see the biggest growth in the next 12 months. When we combined that information with data from our own clients and outside sources, we saw 5 key trends emerging again and again:

  1. Websites: e-commerce continues to be important for wholesalers
  2. Email: triggered emails are effective, yet not widely used
  3. Mobile: traffic is growing strong (are vendors prepared?)
  4. Social media: it isn’t just for kids!
  5. Tablets: they are changing the way we shop and sell

Among some of the more interesting findings: mobile traffic has increased by an astonishing 204% from 2011 to 2012! However, 75% of vendors have no mobile plan for their retailers over the next 12 months…a fact that seems more than a little incongruous given the projected upward trend.
Continue reading Infographic: Whereoware show survey – 5 key trends

Google Analytics tip: can you quantify social media marketing?

GA-Social (1)As social media becomes a more widely used marketing tactic, it becomes more and more important to be able to measure its effectiveness. Thankfully, Google Analytics offers ‘Social Reporting” to help you measure the more intangible figures associated with social media marketing and, hopefully, to put you that much closer to being able to justify your social efforts.

To access these reports:

  1. Log in to Google Analytics
  2. Select “Traffic Sources” on the left-hand side
  3. Click “Social”

The social reports, including Overview, Sources, Pages, Conversions, Plugins, and Visitors Flow, will all be in the drop down menu. Select the one you’re most interested in.

Some of our favorites
Continue reading.

Google Analytics tip: hidden Google Analytics gems

Colorful GemsThe new interface of Google Analytics has been live for a few months now and we have discovered some great features that weren’t heavily promoted in the initial excitement.

These “hidden gems” have been right under your nose, providing brand new information on your data or perhaps just a new way of looking at the same old numbers. Here are some of our favorite innovations:

1. Filter further with new advanced keyword search

The ‘Advanced Filter’ option for organic keywords has always been a plus, but the new Google Analytics provides many more variables by which you can search.

We like the new added ability to search by a variety of ecommerce results – did the visitors arriving via these keywords end up purchasing? How much did they spend? What was their resultant Per Visit Value? This is a great tool you can use to explore your organic traffic.

GA---new-filter-dimension

Continue reading.

Google Analytics tip: tracking social media for better analysis

We’ve talked about the benefits of working social media into both your website and email campaigns. With any luck, the two efforts will play off of each other, encouraging site visitors to sign up for emails and driving email recipients to your site. But how do you know if your social media efforts are having any effect?

SMGAReferrallSome important social metrics can’t be measured by Google Analytics, such as the number of comments on your blog posts, number of followers who are sharing your content or the number of followers who like your content. The Google Analytics platform, however, is a great place to look for information on the effects of social on your website. The easiest way for Google Analytics novices to see these effects is to look at referral traffic.

How can you find this information?

  1. Log into Google Analytics, making sure that you’re using the ‘new version’ (remember, the old one will be permanently phased out in January 2012).
  2. Click on the “Traffic Sources” option on the left-hand column.
  3. Select “Sources,” and then “Referrals” from the drop down menu.

By default, the main screen should then show a list of the top ten domains that refer visitors to your site. Continue reading.

Marketing automation tip: three email trends for 2012

Young green plantYour inbox is likely awash with holiday emails, but as 2012 approaches, marketers are already gearing up for their next targeted campaigns. Don’t fall behind the pack – here are some trends to watch that’ll keep you in the game:

Make email mobile friendly. It is no longer an option – it is a must.

As we enter 2012, the explosive growth of smartphone usage means that more of your email subscribers are using mobile to read their emails. In fact, sources say at least 30% of email users have read email with a mobile device (comScore MobiLens, Feb 2011). If your emails aren’t optimized for those platforms, you’re missing a huge opportunity. Continue reading.

Marketing automation tip: where do customers prefer to hear about promotions?

Puppy in Boat2Social media marketing is on fire right now. It seems like every advertisement, commercial, or email refers the customer to a Facebook or Twitter page with a promise of special offers or other enticements.Why is this? Perhaps it’s because the speed of social media enables users to take advantage of viral marketing. Perhaps marketers appreciate the immediacy of the medium, which allows brands to be at the top of customers’ minds for an extended period of time. Or could it be that people like to communicate on a more personal level rather than receiving just a list of sales and dates?

The current popularity of social media marketing is probably due to a mix of things. The rapid response time of social media naturally lends it a more ‘personable’ tone, so why wouldn’t a company want to connect with customers on this most basic level? Plus, the amount of press social media marketing receives makes you believe that you are missing the boat if you aren’t participating.

But are you really missing the social media marketing boat?

A recent Silverpop study found that 38% of those surveyed preferred to receive promotions and deals via email – more than via any other avenue. Continue reading.