Social media marketing is on fire right now. It seems like every advertisement, commercial, or email refers the customer to a Facebook or Twitter page with a promise of special offers or other enticements.Why is this? Perhaps it’s because the speed of social media enables users to take advantage of viral marketing. Perhaps marketers appreciate the immediacy of the medium, which allows brands to be at the top of customers’ minds for an extended period of time. Or could it be that people like to communicate on a more personal level rather than receiving just a list of sales and dates?
The current popularity of social media marketing is probably due to a mix of things. The rapid response time of social media naturally lends it a more ‘personable’ tone, so why wouldn’t a company want to connect with customers on this most basic level? Plus, the amount of press social media marketing receives makes you believe that you are missing the boat if you aren’t participating.
But are you really missing the social media marketing boat?
A recent Silverpop study found that 38% of those surveyed preferred to receive promotions and deals via email – more than via any other avenue. Continue reading.