Whereoware named Silverpop Partner of the Year

Whereoware Honored for Outstanding Impact on Silverpop Customer Success

ATLANTA, June 2, 2011 — Silverpop®, the only provider of a scalable, integrated email marketing and marketing automation platform, has announced its Partners of the Year. The awards, presented during Silverpop’s ninth annual North American Client Summit went to Adobe®, for technology partner of the year, Whereoware for Agency Partner of the Year and Conselltants for Consulting Partner of the Year.

Adobe Online Marketing Suite, powered by Omniture, offers an integrated and open platform for online business optimization. Through the Adobe Genesis cloud connector for Silverpop clients, Silverpop and Adobe customers automatically pass data from Adobe SiteCatalyst, powered by Omniture, into the Silverpop Engage platform. Silverpop customers rely on this integration to identify browsing-based events, such as abandoned shopping carts, and then leverage this insight within the Engage platform to enable automatically triggered email re-marketing campaigns. Clients who utilize this integration have experienced returns as high as 400 percent.

“Working closely with the Adobe organization, we have seen tremendous adoption of our combined solutions, more than doubling the number of Genesis integrations over the last 12 months,” said Will Schnabel, vice president of business development for Silverpop. “Our mutual clients are seeing incredible ROI and are continuing to enhance their programs with expanded integrated offerings such as Adobe Test&Target, powered by Omniture.”

Whereoware plays a critical role assisting Silverpop clients migrate from the Engage B2B platform to Silverpop’s new, combined Engage solution by providing both strategy consulting and execution services. Whereoware’s offering includes: marketing automation, Silverpop program audits, Salesforce.com integration, data integration services and website development and integration. They focus on getting the most out of each client’s Silverpop program, maximizing customer performance and ROI on the Silverpop platform.

Conselltants assists Silverpop clients who require more advanced integrations and migrations. Its experts are both Salesforce.com and Silverpop certified and highly skilled at melding existing corporate processes and goals with customer relationship management systems and Engage’s advanced capabilities.

“Silverpop is committed to providing our clients with the resources they need to take their campaigns to the next level, and sometimes those resources come in the form of outstanding partners from our extensive network,” Schnabel added. “We were pleased to have the opportunity to recognize Adobe Omniture, Whereoware and Conselltants for the tremendous impact they have made on our customers and their programs.”

About Silverpop

Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop’s industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.