Last year, marketing strategies were put to the test. We see it too often: businesses fail to set meaningful goals, deliver customer-centered experiences, and optimize for continuous success. With 2020 now behind us, it’s time to take your digital strategy off autopilot for 2021 and beyond.
Register now for our 30-minute webinar, where we’ll uncover common digital strategy pitfalls and how to recalibrate your efforts and use data-driven insights for a winning marketing plan. Join 20-year digital strategy veteran, Lynne DeRoché, VP of Strategic Solutions at Whereoware, and Whereoware’s Senior Digital Strategist and SEO expert, Anna Yunker, to learn step-by-step how to create and execute a smart multi-channel strategy that bridges the gap between your business goals and customers’ evolving needs.
In our free webinar, you’ll learn how to:
Build a clearly defined, yet flexible digital strategy
Maximize your marketing tactics across channels
Optimize your digital strategy to consistently improve results
Can’t join us?Register anyway, and we’ll email you the recording and resources after the webinar.
Read the case study to see how Dennis East International uses email to increase order frequencyanddrives repeat sales, while deepening buyer relationships.
Dennis East International teamed with digital agency Whereoware to deliver personalized, behavior-driven automated emails to nurture more personal and sustainable brand experiences with their existing buyers, long after an initial purchase. The Target Closeout Campaign emails customers when products they previously purchased go on sale and reminds them to restock, increasing loyalty and motivating regular online sales.
Using behavioral data, the email campaign is triggered once products the retailer ordered, added to their cart, or browsed in the past are marked down. Recipients receive hyper-relevant promotional messaging to propel them further down the purchasing path and encourage them to re-stock their favorite products at a reduced cost. In addition, smart product recommendations increase relevance through a personalized “recommended for you” section.
The tailored Target Closeout email campaign:
Achieves a 65% open rate and a 43% click-through rate to the website
Drives 4% of DEI’s total email revenue, including one-off and continuous programs
Check out the full case study to see how DEI’s personalized remarketing campaign proactively re-engages buyers to cultivate more meaningful touchpoints, drive long-term loyalty, and grow revenue.
Lynne DeRoché Joins as Vice President Strategic Solutions
Whereoware, an award-winning full-service digital agency, is strengthening their digital strategy and campaign services offering with the new addition of Lynne DeRoché as Vice President of Strategic Solutions. DeRoché will lead and mentor Whereoware’s media, creative, delivery and digital strategy teams, responsible for rigorous strategic planning, data-driven digital roadmaps, continuous optimization, and measurable achievement of client acquisition, retention, and maximization goals.
“Our clients rely on us to guide them through the ever-changing digital landscape. We’re thrilled to add an executive of Lynne’s caliber and experience to lead our team of strategists and marketers activating 360-degree digital roadmaps to drive continuous growth for our clients in 2021.” said Whereoware CEO Michael Mathias.
DeRoché brings over two decades experience in both traditional and online marketing. Most recently, DeRoché was Vice President, Digital & Social Marketing, for Marriott International, where she focused on introducing industry-leading capabilities and standardizing social and digital marketing practices across 30 hotel brands and the Marriott Bonvoy loyalty program. While at Marriott, DeRoché also led global marketing efforts for Marriott Rewards, and defined the company’s approach to online performance marketing as Vice President, Digital Acquisition Marketing.
Read the case study to see how Dennis East International’s personalized email program motivates first-time online orders and keeps customers coming back for more, ultimately driving a 50% conversion rate.
Dennis East International teamed with full-service digital agency, Whereoware, to enhance their No Order/Reorder continuous email campaign to increase order frequency and deliver a personalized experience to every buyer through automated, behavior-driven product recommendations.
The email campaign targets prospective buyers that have never placed a website order and features products abandoned in their cart. Likewise, existing DEI buyers receive a personalized email displaying items from their purchase history to urge them to reorder and restock, while also recommending related products to create endless opportunities for upsells, cross-sells, and repeat sales.
Check out the full case study to see how DEI’s targeted digital marketing campaign motivates new customers to buy and nurtures existing customers throughout the buying lifecycle, while enhancing product discovery and delivering a unique experience to every buyer.
Since implementing the successful No Order/Reorder program:
Approximately 50% of recipients convert
Click-through rates exceeded industry average by 5%
While overall brick-and-mortar retail sales are predictably down due in part to stay-at-home directives, Cyber Monday 2020 set records for the largest online shopping day in U.S. history. Cyber Monday online spending increased 15.1% over last year, totaling $10.8 billion in sales. During Cyber Week (the five days from Thanksgiving to Cyber Monday) shoppers spent $34.36 billion, 21% more than they did last year.
Early shopping was the theme, driven in part by shipping, financial, and logistics concerns. Retailers encouraged holiday spending by offering deals and promotions as early as October. The National Retail Federation reports that 52% of holiday shoppers took advantage of early holiday sales this year.
The 2020 holiday season presented a unique set of opportunities and challenges. Ever resilient, people continued to buy gifts for their friends and family, looking for deals and incentives for both personal and professional purchases. Both B2C and B2B shoppers demonstrated a growing preference for e-commerce, putting the pressure on vendors and retailers to deliver a seamless online experience.
So what’s the key lesson learned from Cyber Week 2020? The influence of digital is only getting bigger.
B2B is beginning to look a lot like B2C in terms of buyer preferences. E-commerce adoption is only going to grow in 2021, so brands need to get on board or risk being left behind. Lastly, don’t underestimate the power of a smart digital strategy to maximize every customer opportunity, regardless of changing sales models, preferences, and trends.
Two Platinum Awards for Personalized Marketing Campaign and Gold Award for New Data-Driven Website, Built by Whereoware
Cuisinart, a division of the Conair Corporation, earned two honors at the 17th annual 2020 MarCom Awards for their new website and a personalized marketing campaign for their AirFryer product. Separately, the Air Fryer email campaign also won a 2020 dotCOMM Award. Both the website and marketing campaign were built and activated by full-service digital agency Whereoware.
MarCom is among the largest, most-respected international creative competitions worldwide. With over 5,000 entries received this year from the United States, Canada, and 28 other nations, the prestigious competition celebrates outstanding achievement in marketing and communications. Likewise, the global dotCOMM Awards reviewed more than 2,000 submissions, distinguishing excellence in web creativity and digital communication.
“We’re honored to be recognized by the MarCom and dotCOMM community for our customer-centered website and digital marketing campaign,” said Mary Rodgers. “The awards are a testament to the high-quality digital services delivered by our agency partner Whereoware to consistently drive our digital transformation.”
Read the case study to see how McCrea Heating and Air Conditioning Services increased conversions 147% by combining search engine optimization (SEO) and pay-per-click (PPC) advertising.
McCrea partnered with Whereoware, a full-service agency driving smart growth for clients through digital marketing strategy and activation. Whereoware first undertook a comprehensive audit of McCrea’s audiences, website, webforms, conversions, content, search, and pay-per-click strategy to identify missed opportunities and areas for optimization.
Whereoware executed a strategic search engine optimization (SEO) and pay-per-click (PPC) advertising plan to drive high quality leads to McCrea’s website and service technicians.
Read the full case study to see how Whereoware maximized Google’s local search capabilities and optimized their advertising and content strategy, ultimately seeing over a five-month period:
147% increase in form conversion
37% decrease in cost-per-action (CPA) compared to national average
25% increase in overall paid traffic (without an increase in spend YOY)
Thank you to all who joined us for our webinar, A Better Customer Experience in 2021: Website Must-Haves to Drive Online and Offline Sales.
In 30 minutes, we shared website must-haves to increase online and offline revenue, as well as actionable tips for delivering the easy and enjoyable website experience your customers demand.
Watch the recording and get the webinar slides below to learn web essentials for a stronger website strategy that meets (and exceeds) customer expectations. Discover how to measure and improve your customers’ digital experience, and ideas to drive offline sales and support your retailer/dealer partners.
The website, built by Whereoware, offers multiple ways to shop, including easy access to retail partners and direct-to-consumer sales. Built to empower Cuisinart’s internal teams, the website gives Cuisinart’s marketers better control of their product data and search engine optimization, while reducing the manual effort of making updates through extensive data integrations.
Hear from Mary Rodgers, Director of Marketing at Cuisinart, on the decision to add direct-to-consumer sales in Digital Commerce 360.
“This is new territory; this is a new place we’re going to. Is there growth in front of us? Absolutely, there’s growth available. It just depends on what we decide to do and how much we decide to invest in it,” she says.
Cuisinart’s online, direct-to-consumer revenue for 2020 so far is up 103% compared with 2019, Rodgers adds. “The growth is a combination of both organic and horizontal growth attributable to digital marketing programs and expanding product offerings on the site over the past 12 months,” she says. For 2021, Cuisinart expects 14% year-over-year growth, not including added sales that might come from adding new products to the website.
The Exclusive Partner Advisory Board Collaborates with Episerver Early and Often
Episerver Platinum Partner Whereowarehas been namedto the Partner Advisory Board (PAB) of Episerver™, the customer-centric digital experience company. Episerver’s PAB is an exclusive set of Episerver partners selected to advise Episerver on product strategy, market intelligence and overall go-to-market strategy. Whereowarehasbeen selected based on its extensive knowledge of Episerver’s portfolio, the key market demands driving customer adoption of digital marketing technologies and a broad understanding of the needs of a variety of key industries.
Whereoware offers more than 20 years of experience as a full-service digital agency, driving smart growth for clients through digital marketing strategy and activation. Whereoware is a two-time Episerver Partner of the Year, and five-time award-winner for Episerver Commerce and CMS websites. Whereowaredifferentiates its Episerver practice through:
Full-service solutions from project inception through ongoing strategy, support, optimization, and marketing of a client’s Episerver website – ensuring it successfully and continuously drives business objectives, user needs and expectations, revenue, and conversions.
Successful implementations across Episerver’s Digital Experience Platform (DXP), for diverse clients spanning B2B manufacturing, retail, consumer package goods, furniture, financial services, health, insurance, sports and recreation, and more.
In-house teams (website and mobile development, marketing, creative design, user experience (UX) optimization, SEO/PPC, analytics, project management)
100% backend developers certified on Episerver Content Cloud
Pioneers in multi-channel online personalization
Most recently, Whereoware launched a new website on Episerver’s DXP for long-time customer, Cuisinart, a division of the Conair Corporation, and built and designed two new websites hosted on DXP for Yamaha WaterCraft Group: www.yamahaboats.com and www.yamahawaverunners.com.
“Whereoware is honored to serve on the Episerver Partner Advisory Board, joining our distinguished industry peers,” said Joe Harris, Chief Revenue Officer at Whereoware and their representative on Episerver’s Partner Advisory Board. “We are excited to share our extensive Episerver experience and lessons learned from hundreds of website and marketing projects to drive continued success for Episerver customers.”