The 2019 B2B Buying Report, Straight from AmericasMart!

The Whereoware team is back from Atlanta, where we had the honor of opening our new showroom at AmericasMart earlier this month. AmericasMart is one of the biggest Gift and Home Markets of the year, bringing together leading Gift and Home brands and retailers.

This AmericasMart in our brand-new showroom, we debuted our 2019 B2B Buying Report: the results of a Whereoware-administered survey of 5,000+ B2B buyers, covering preference trends and how brands can adapt their sales strategy to fit the needs of today’s buyers.

Whereoware CEO Eric Dean and Partner Joe Harris cut the ribbon at the brand-new Whereoware showroom at AmericasMart

We’ve been Gift and Home’s leading digital agency for 20 years, elevating e-commerce, marketing, and sales solutions to assist our clients in meeting their business goals.

Now that we’re back from Atlanta, we’re sharing our exclusive findings with you! Download the report here.

Continue reading The 2019 B2B Buying Report, Straight from AmericasMart!

Behind the Glasses: Meet Our Corporate Social Responsibility (CSR) Committee

At Whereoware, we like to think bigger. Beyond our wow-worthy work environment, Whereoware is committed to giving back and fostering community spirit through service. Our fab employees are dedicated to working together in small but mighty ways to better serve our community – and have fun doing it!

Our Corporate Social Responsibility (CSR) committee spearheads service projects, charity events, and other initiatives to reflect our culture of compassion and achieve our goal of making a difference that resonates.

The committee’s mission is to actively engage our team through hands-on outreach activities to help those in need, cultivate lasting relationships with local organizations, and create meaningful impact.

Check out some of the passionate and devoted CSR leaders that help make it all possible!

Continue reading Behind the Glasses: Meet Our Corporate Social Responsibility (CSR) Committee

User Experience (UX) Tips for Better Webforms

Imagine: you’re on a webpage with an enticing offer. You’re excited and ready to go when suddenly, a long, bulky webform form with several required fields appears.

If we’re being honest, most of us are unlikely to stick it out and finish the form, and you wouldn’t be alone. In fact, according to The Manifest, a whopping 67% of users will permanently abandon a form if they encounter complications.

Webforms are, however, vital to engaging your customers and communities online. Not only do they increase both B2B and B2C account registration (which is, by the way, an important KPI for new websites) and email capture for marketing, but forms also offer the convenience for users to sign in from anywhere and proceed through checkout more easily.

There are many factors that contribute to user frustration, so follow the tips below to start addressing the usability issues on your forms.

Continue reading User Experience (UX) Tips for Better Webforms

30 Minute Webinar: SEO Success Made Simple

SEO (Search Engine Optimization) ensures your website is easily found by online searchers. This is vital – if you’re invisible online, you’re losing clicks, leads, and sales to your competitors.

Want to rise to the top of search results and outrank the competition? In our 30-minute webinar, we’re covering SEO basics and best practices for positioning your site in search engine results and optimizing your content for increased engagement and conversions.

In our free webinar, you’ll learn:

  • Search Engine Optimization (SEO) basics
  • Tips for maximizing your SEO campaigns
  • Tools for measuring your SEO success

Bonus: Get our 5-Step SEO Checklist for search victory!

SAVE YOUR SPOT >>

Too busy to join? Register anyway, and we’ll email you the recording and resources after the webinar!

Get Ready for Amazon Prime Day: One of the Biggest Online Shopping Days of the Year!

Amazon Prime Day (the summer’s “Black Friday” holiday boasting tons of discounts on popular items for Amazon Prime members) started as a 20th Anniversary promotion in 2015 but has since become a shopping phenomenon across Amazon and competitive online shopping sites.

Amazon will hold its longest Prime Day yet—48 hours of deals—from July 15 to July 16.  This year, major retailers Target, Walmart, and eBay are joining in on the fun.

Continue reading Get Ready for Amazon Prime Day: One of the Biggest Online Shopping Days of the Year!

How Yamaha Uses Personalized Journeys to Motivate Customers to Buy

This year’s Internet Retailer Conference and Exhibition (IRCE 2019) in Chicago was a blast! We enjoyed awesome speakers, fun networking opportunities, and more during our visit to the Windy City.

Our session with client Yamaha, Selling a Lifestyle: How Storytelling Motivates Different Customer Types to Buy, covered proven techniques for segmenting different customer types—from first-time visitors to your highest-value clientele—and online personalization approaches to drive brand loyalty and sales. Download the Persona Worksheet and get the presentation slides to get started on building personalized customer journeys.

Get the Session Slides >>

Get the Session Slides

Did you miss our session or need a refresher? We’re recapping how Yamaha develops user personas and combines email and website personalization to deliver every prospect and customer a relevant and compelling brand experience.

Don’t just sell your products. Follow our 4-step guide to brand storytelling, selling a lifestyle, and gaining lifetime customers.

Continue reading How Yamaha Uses Personalized Journeys to Motivate Customers to Buy

How To Create User Personas


One-size-fits-all marketing is a thing of the past; your customers expect a personalized experience everywhere they interact with your brand.

Your messages and incentives should be tailored to each individual: relevant to their needs, addressing their concerns, demonstrating your value, and persuading them to convert—all at an appropriate time in their individual purchase cycle.

It may seem impossible to cater to each customer’s individual needs, but one way to simplify this process is to develop user personas.

User personas are fictional characters representing different segments of your core audience, so you can engage individuals with the right approach, timing, and messaging to move them down the conversion path.

Getting your personas right and successfully personalizing the customer experience is a huge opportunity.

Continue reading How To Create User Personas

Behind the Glasses: Meet Randi Mohr

Each month, we go beyond the glasses to get a glimpse of the personal experiences, interests, and accomplishments of our fab employees here at Whereoware.

For June, we get to know Randi Mohr, our newest addition to the executive team and Vice President of Customer Success and Marketing, a little better.

Learn more about Randi’s background, expertise, talents, and role at Whereoware, and let’s give her a big WOW welcome!

THE RANDI RUN-DOWN:

What are you looking forward to in your new leadership role at Whereoware?

So many things! Getting to know our incredible team. I’m already so impressed with how knowledgeable, friendly and collaborative everyone is.

Also, I can’t wait to dive in a bit more with our customers to discover how we can continue to evolve to help them take their businesses to the next level.

Continue reading Behind the Glasses: Meet Randi Mohr

Sell More with Smart Product Recommendations

This week, we welcome a guest post from our Senior Digital Strategist, Brittany Moreland.

Brittany helps our e-commerce clients utilize data to deliver omni channel marketing automation experiences. She specializes in combining data analytics, customer journey mapping, and research-based insights to develop scalable and profitable digital marketing solutions.

Personalization is vital to the success of any marketing strategy. As e-commerce becomes more and more competitive, it’s essential that brands engage existing and potential customers with hyper-relevant personalized experiences.

One way to provide a memorable personalized customer journey is through user-specific product recommendations. According to Accenture, 91% of consumers are more likely to shop with brands who provide relevant offers and recommendations.

Today, we’re digging in on how Episerver Perform helps enhance product discovery and increase cart value with smart product recommendations. Learn how Episerver Perform helps you achieve a 24/7 personalized buying experience across all channels.

Continue reading Sell More with Smart Product Recommendations

Ferguson Enterprises’ Digital Campaign Drives Event Engagement

Get the case study to learn how Ferguson Enterprises executed a successful digital campaign to deliver a seamless and valuable event experience, from start to finish.

Who: Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PVF, waterworks and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.

Challenge: Each year, Ferguson hosts events to excite current and prospective vendors across business units about upcoming programs, strategic goals, and partnership opportunities. In its fifth year, Ferguson Enterprises hosted Marketing Connections as a virtual conference experience, instead of an in-person, multi-day event as in years past.

Continue reading Ferguson Enterprises’ Digital Campaign Drives Event Engagement