Is your business getting the most out of your social media presence? If you’re already using Facebook to connect with your audience and Instagram to build brand awareness, it may be time to take the next step: selling on social.
Before getting started, ensure you’ve got the social media basics covered, are interacting with your audience in meaningful ways, and providing value-driven content by avoiding common mistakes. Ask yourself these critical questions, are you:
Using social analytics to better understand what your audience’s wants, interests, and needs?
Tailoring your content and posts to each social platform?
Whereoware, an award-winning full-service digital agency, announces the addition of John Schneider as Chief Technology Officer (CTO). Schneider will lead and mentor Whereoware’s web development and technical services team, ensuring the highest technical excellence, project management, and quality assurance are built into every website and technology project.
“I’m thrilled to add John to our Executive team at this pivotal moment. For many, digital is the only channel to connect with their customers right now. Our Technology Services are the backbone of how we drive smart growth for our clients through digital marketing strategy and activation, and I’m confident John’s strong leadership will be extremely impactful,” said Whereoware CEO Michael Mathias.
PPC is another way to connect B2B businesses to customers increasingly researching services or products online. When executed correctly, organic and paid traffic work together to offer valuable customer insights, drive customer acquisition, and increase B2B sales.
What’s the Key Benefit of B2B PPC Over SEO?
A critical benefit of B2B PPC over search engine optimization (SEO) is speed.
Amidst the global COVID-19 pandemic, the e-commerce landscape is undergoing profound transformation – leading to sudden changes in demand and an unprecedented spike in online transactions, as well as shifting consumer purchasing habits and priorities.
In an article featured on Customer Think, Whereoware’s Chief Revenue Officer, Joe Harris, shares key strategies and essential e-commerce features for delivering a superior B2B buying journey, resolving common pain points, and reducing customer churn.
As buyer demographics change, B2B marketers have had to shift priorities to adapt. According to Hubspot, 61% of marketers consider improving search engine optimization (SEO) and growing their organic presence to be their top priority.
The rise of digital-native decision makers has highlighted the need for B2B experiences to reflect modern B2C shopping. One thing that hasn’t changed is that first impressions are of the utmost importance. What has changed, however, is where those impressions are happening. For this new batch of buyers, search results are the new elevator pitch.
More than 70% of B2B decision-makers say they start researching their purchase though a generic search. Accordingly, search engine optimization has been an important pillar of B2C marketing for some time now, and with changing buyer behaviors and preferences, it’s no longer viable for B2B brands to sit on the sidelines.
SEO is the practice of attracting high-quality traffic and increasing visibility for a website through search engine results. Search engines employ bots to crawl webpages to determine factors such as expertise, authority, and trustworthiness. These factors establish the rank of the website, impacting where on a search engine results page (SERP) the site will appear.
Anyone who has ever used Google knows how intimidating the pages upon pages of search results can be, so trying to ensure you’re ranking high on the list can be daunting. Luckily, B2B brands can learn from the experience of B2C brands to start implementing SEO best practices to reach the right customers, and drive consistent, high-quality traffic.
SEO can be broken down into three fundamental categories: on-page SEO, off-page SEO, and technical SEO. We’re going to dive into on-page SEO – an essential factor to start improving your website’s search rankings, visibility, and value.
When it’s time to replatform, how do you find the right tools and service provider to fit your business goals?
In an article published on Retail IT Insights, Whereoware’s Chief Revenue Officer, Joe Harris, covers key considerations when choosing a new website platform—particularly for users moving off of Magento 1.
Choosing a new website platform is a major process that most businesses go through at some point, and should be considered two-fold: you’re choosing both a new platform and service provider to help you design, develop, and frequently, maintain your new website.
Get the case study to see step-by-step how Cuisinart found the right ingredients for email deliverability success, ultimately reaching a 99% email deliverability rate.
Cuisinart a division of the Conair Corporation, is a market leader in culinary appliances, professional quality cookware, outdoor grilling, and kitchen accessories.
According to Return Path’s Deliverability Benchmark report, roughly 15% of emails fail to reach their intended audience. Every time you hit send, your emails must fight their way into the inbox, bypassing email provider blocks sidestepping spam filters that review your reputation, subscriber engagement, and content.
Cuisinart’s email marketing program experienced a steep drop in deliverability rate, due to mail blocks, bounces, and a blacklisted IP address. Cuisinart paused all email marketing activities and sought an email deliverability solution.
Cuisinart partnered with Whereoware to develop a strategic plan to improve deliverability, get their emails into more inboxes, and stay connected with subscribers. Whereoware tackled Cuisinart’s deliverability hurdles head on with a three-phase approach: