Email Tip – To Emoji, or Not to Emoji?

This week, we welcome a guest post from our Digital Marketing Manager, Erin Alemdar.

Erin is responsible for the overall email strategy, production, scheduling, delivery, and reporting of behavior-based, targeted email, website, and mobile campaigns for B2B and B2C e-commerce clients.

Using emojis in email subject lines is a trend that has grown tremendously over the last few years, and it’s a trend that’s not likely to disappear anytime soon. In fact, the use of emojis in marketing email subject lines increased 775% from 2015-2016, according to Email Marketing Daily. Whether you ❤︎ emojis or hate them, these tiny symbols have made an impact on the way we communicate. For marketers, it’s another tool we can use to stand out in our customers’ already crowded inboxes and enhance the meaning of our subject lines. Continue reading Email Tip – To Emoji, or Not to Emoji?

Webinar: Google Analytics 101

Google Analytics 101

You know Google Analytics is important, but you don’t know where to start. Does this sound like you? Join our free webinar to get started with Google Analytics.

In this webinar, you’ll learn:
· how to set up your Google Analytics instance
· the lingo that drives Google Analytics
· how to analyze and use actionable data
· best practices and helpful tips & tricks

When: Wednesday, November 15, 11 AM – 12 PM EST

Speaker: Teya Flick, Partner, Search + Analytics, Whereoware

SAVE YOUR SPOT

 

2017 B2B + B2C Holiday Toolkits

2017-B2B-B2C-HOLIDAY-TOOLKITS

It’s that time of year again! The B2B + B2C Holiday Toolkits are back to get you ready for this holiday season and prepare you for next year’s season.

Each free toolkit includes:

  • 2017 Holiday Calendar with campaign ideas and important dates for B2B + B2C
  • A plethora of resources to get your email and website holiday ready
  • Recording of our B2B/B2C Holiday Marketing 101 webinar
  • Plus, so much more!

 





B2C Holiday Marketing 101 Slides + Toolkit

Thank you to everyone who joined us for our webinar: B2C Holiday Marketing 101. We shared need to know planning information for this season and next, easy updates you can make to your email and website, and ways to tie in social.

If you missed the webinar or would like a refresher, get the slides.

Download the B2C Holiday Toolkit to get tons of great resources and the webinar recording:



B2B Holiday Marketing 101 Slides + Toolkit

B2B-Holiday-webinar

Thank you to everyone who joined us for our webinar: B2B Holiday Marketing 101. We shared easy updates you can make to your email + website, how to ready your reps for the holiday season, and the best way to tie in social.

If you missed the webinar or would like a refresher, get the slides.

Download the B2B Holiday Toolkit to get tons of great resources and the webinar recording:


Silverpop Tip – Creating a Query Using Watson Campaign Automation

Watson Campaign Automation is the IBM solution formerly known as IBM Marketing Cloud/Silverpop.

If you’ve been keeping up with Whereoware’s blog, you’re familiar with IBM’s Watson Campaign Automation (if you haven’t, you can check out our blog posts here). As an IBM partner, Watson Campaign Automation gives us different ways to track our audiences’ behavior and personalize their experiences.  Today we’re focusing on one aspect of Watson Campaign Automation – Queries.

Continue reading Silverpop Tip – Creating a Query Using Watson Campaign Automation

Behind the Glasses – Yireda Jilili

Each month, we’ll be interviewing one of our fab employees here at Whereoware. For September, we get to know Yireda Jilili our Digital Project Coordinator, a little better.

WHO:

What’s your name?  Yireda Jilili
Job title:  Digital Project Coordinator

BACKGROUND:

Favorite food: Pizza – as long as there are peppers on it!
Hidden talents: I am GREAT at thumb wrestling and Mercy; mainly because I can bend my fingers all the way back.
If there were a movie of my life, I’d be played by: Emma Watson for sure, more because I’m obsessed with her instead of any big resemblance. Although, my stunt double would be played by Jennifer Lawrence (I’m not as graceful as Emma Watson).
One item you would bring with you to a desert island and why: Pot to boil water, hunting equipment, hammock, a library… oh one item? Yikes… I bring three suitcases to a weekend trip, so I do not think I am capable of one item.
In a zombie apocalypse, my weapon of choice would be: A fully stocked ship- these zombies can’t swim, right?

NERD QUIZ:

Facebook or Twitter: Can I opt out for Instagram?  
iOS or Android:   iOS
‘Nerd’ or ‘Geek’:   Geeky nerd?
Star Wars or Star Trek?  Star Wars – slight chance I still dabble in the art of lightsabers (sound effects and all).

 What’s the best part about working at Whereoware? 

I don’t know where to start! I think it’s the brilliant and supportive minds that surround me. Whereoware has me working harder, innovating more, and thinking in different perspectives because everyone around me is so inspiring. Better yet, Whereoware gives everyone a platform to collaborate and share great ideas, allowing us to teach and learn from each other. The learning opportunities are endless, and the support is strong. Not to mention, Whereoware provides a very fun work environment.

B2C Holiday Email Inspiration 2017

Another year, another holiday campaign. Avoid getting stuck in a rut – pull ideas for your 2017 campaigns with our  B2C Holiday Email Inspiration Gallery.

Check it out: