One-size-fits all marketing is a thing of the past; your customers expect a personalized experience everywhere they interact with your brand.
Your messages and incentives should be tailored to each individual: relevant to their needs, addressing their concerns, demonstrating your value, and persuading them to convert—all at an appropriate time in their individual purchase cycle.
It may seem impossible to cater to each customer’s individual needs, but one way to simplify this process is to develop user personas.
User personas are fictional characters representing different segments of your core audience, so you can engage individuals with the right approach, timing, and messaging to move them down the conversion path.
Getting your personas right and successfully personalizing the customer experience is a huge opportunity.
This week, we welcome a guest post from our Senior Digital Strategist, Brittany Moreland.
Brittany helps our e-commerce clients utilize data to deliver omni channel marketing automation experiences. She specializes in combining data analytics, customer journey mapping, and research-based insights to develop scalable and profitable digital marketing solutions.
Personalization is vital to the success of any marketing strategy. As e-commerce becomes more and more competitive, it’s essential that brands engage existing and potential customers with hyper-relevant personalized experiences.
One way to provide a memorable personalized customer journey is through user-specific product recommendations. According to Accenture, 91% of consumers are more likely to shop with brands who provide relevant offers and recommendations.
Today, we’re digging in on how Episerver Perform helps enhance product discovery and increase cart value with smart product recommendations. Learn how Episerver Perform helps you achieve a 24/7 personalized buying experience across all channels.
Get the case study to learn how Ferguson Enterprises executed a successful digital campaign to deliver a seamless and valuable event experience, from start to finish.
Who: Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PVF, waterworks and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.
Challenge: Each year, Ferguson hosts events to excite current and prospective vendors across business units about upcoming programs, strategic goals, and partnership opportunities. In its fifth year, Ferguson Enterprises hosted Marketing Connections as a virtual conference experience, instead of an in-person, multi-day event as in years past.
Whereoware, a digital agency for the Furniture, Gift, and Home industries for 19 years, recently announced that it has named Randi Mohr as Vice President of Customer Success and Marketing.
In her new role, Mohr will partner with Whereoware clients to deliver the best possible customer experience, while helping them identify and implement digital solutions to achieve unique business objectives.
She’ll also oversee Whereoware’s brand messaging and marketing efforts to accelerate sales growth of both digital services and Pharos, Whereoware’s B2B software suite.
According to Statista, approximately 48% of emails end up in a subscriber’s SPAM folder. The problem is real for marketers, and most don’t even know it. IP health, email design, and other key factors significantly impact deliverability. But how do you overcome these challenges?
Learn how Cuisinart worked with IBM Business Partner Whereoware and Watson Marketing to quickly right their boat when they found themselves in a deliverability storm. We share a detailed story about taking an email marketing program with many deliverability issues and turning it into the world class email marketing it is today.
Do you have a deliverability problem? It’s never too early or late to fix your email deliverability. Watch the on-demand webinar here.
One of the biggest frustrations web users face is waiting for a page to load (ain’t nobody got time for that!). With so many alternative sites available at their fingertips, online shoppers don’t have the patience to suffer slow websites. Today’s digital world moves fast, and your website should too.
If your pages don’t load like lightning, users move on and you lose the opportunity to convert clicks into sales. In fact, according to top web influencer Neil Patel, 47% of consumers expect pages to load in two seconds or less. Every second counts – 40% of visitors will abandon a page that takes over three seconds to display.
Don’t leave your visitors waiting! Follow our four steps for identifying performance issues and optimizing your website.
This week, we welcome a guest post from our Marketing Account Manager, Lea Howland.
Lea works with our clients to maximize their website and email strategy, guiding them on how to leverage digital technology to achieve their goals. She specializes in creating and implementing strategic roadmaps for client success – translating best-in-class digital tactics into actionable plans.
Salesforce Marketing Cloud (SFMC) is a popular marketing automation software enabling marketers to target and track interactions using the powerful data capabilities of Salesforce.com (SFDC) CRM, right out of the box. Combining SFMC and SFDC ensures all leads receive the attention they need through targeted, automated marketing and your sales team—leading to a more efficient, effective, and aligned sales process.
Any tool that helps get sales and marketing alignment is a win in our book! In fact, Salesforce found that “62% of marketing leaders say individuals and teams in their departments are more aligned with each other than ever…and the more aligned they become, the better they perform.”
Today, we’re covering a few tips to help Salesforce Marketing Cloud users maximize tools within the platform to better support their sales team and marketing efforts, while growing ROI.
Shopping on social media just got a whole lot easier.
Last year, Instagram released shopping tags, enabling brands to create hybrid marketing and advertising content with tags that display product and price details directly on posts. But the much-loved social media platform has taken it to the next level.
Instagram announced that it began rolling out a new in-app checkout feature that makes it easy-breezy for ‘grammers to shop their feed and favorite brands.
This is a big move for Facebook, the parent company of the popular photo-sharing app, into becoming a full-fledged commerce business. Although direct checkout is currently in limited testing with 20-something top brands, Instagram plans to extend the feature to more businesses in the coming months.
Want to know how you can get in front of your brand’s biggest fans? Learn how the checkout feature works, how to get started, and what it means for your devoted followers.