Data-Driven Marketing in Crisis: How to Use Data to Turn Your Strategy on a Dime

Originally published in Advertising Week 360.

In a flash COVID-19 transformed business as we know it and forced marketers to learn a hard lesson. Amidst the recent global crisis, along with constantly evolving consumer preferences, external disruptions, new technology, and more, e-commerce brands need to be able to adapt – fast.

How can your business effectively and confidently revolutionize your plan in the face of today’s rapid speed of change? In an article featured in Advertising Week 360, Whereoware’s VP of Customer Success and Marketing, Randi Mohr, offers her expertise on how to pivot and crisis-proof your digital strategy by placing your data and customers at the epicenter.

“Stay laser-focused on your customers. Turn your strategy on a dime by using data to understand your customers’ current context and proactively respond to their needs. Provide relevant value at every turn. Then, measure the results of your efforts to tailor your strategy ongoing,” she advises.

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How A Better Website Reduces Customer Acquisition Costs

Originally published in CustomerThink.

Customer acquisition is critical, but it’s also more challenging, competitive, and costly than ever. In fact, Episerver’s recent report, B2B Digital Experiences Report 2020, found that heightened customer expectations and rising acquisition costs tie for B2B leaders’ biggest external threat.

How you can you meet the elevated demands of today’s customers and provide a superior online buying experience, while standing out against the competition and reducing acquisition costs?

“By taking an existing investment – your website – and have it pull double duty. With a few tweaks your website can be one of your most important sales channels and a customer acquisition machine,” says Alyson Hunter.

In an article featured on CustomerThink, Whereoware’s Director of Marketing, Alyson Hunter, shares actionable tips for optimizing your website to capture and convert more customers and deliver a winning customer experience (CX).

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Cuisinart Embraces Digital Transformation with New E-Commerce Website, Built by Whereoware

New website adds direct-to-consumer e-commerce sales and supports retail partners

Cuisinart, a division of the Conair Corporation, launched the new Cuisinart.com: a data-driven e-commerce website, built by award-winning full-service digital agency Whereoware. (Whereoware is also Cuisinart’s agency for data optimization and email marketing services).

The website replatform drives business growth for retail partners, while advancing Cuisinart’s long-term goals for digital transformation, customer journey optimization, and direct-to-consumer sales.

“We are so grateful to have partnered with Whereoware on our website launch. The new website is heavily data-driven, with over a dozen complex integrations, and Whereoware successfully completed the project in just six months,” said Mary M. Rodgers, Director of Marketing for Cuisinart.

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Webinar Recap: Google Makes UX a Search Ranking Factor in 2021 – What Do You Need To Do Now?

Thank you to all who joined us for our webinar, Google Makes UX a Search Ranking Factor in 2021 – What Do You Need To Do Now?.

In our 30-minute webinar, co-presented by our partners at Episerver, we shared updates you can make today to ready your website for Google’s important change and protect your search rankings.

Watch the recording below to learn actions to take now for aligning with Google’s Page Experience signals, Core Web Vitals, and existing search signals. Tune in to discover tools to measure and maximize your website’s User Experience (UX), as well as tactical tips for better usability and content optimization.

Watch the Recording

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WOW Women in Leadership: Meet Teya

Wow Women in Leadership

Whereoware is proud to have a majority woman workforce, particularly in the male-dominated tech industry. We’re recognizing our WOW women and their achievements in both tech and leadership, and sharing their thoughtful insight for the next generation of women in the workplace.

In this edition of WOW Women in Leadership, meet Teya Tuccio-Flick, Partner & Executive VP of Operations at Whereoware.

Teya Tuccio-Flick, Partner & Executive VP of Operations at Whereoware

How has your background prepared you for success in the industry?

I started off as an electrical engineer, but soon after I started working, I realized that engineering wasn’t quite the right fit for me. I went back to school to get my MBA and to pivot my career into business.

Nevertheless, I carry through a lot of the problem solving skills and data processing from my first career into the agency life. That mix between engineering and business has served me well, allowing me to make wiser and more informed decisions along the way.

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B2B Marketers Must Be Nimble for Online Holiday Strategy

Originally published in Digital Commerce 360.

The global COVID-19 crisis has led to dramatic economic shifts and an upheaval of the retail landscape, leading to uncertainty around the 2020 holiday season.

In Digital Commerce 360, Whereoware CEO Michael Mathias shares strategies for B2B marketers to start thinking creatively and prepare for changing tides.

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Whereoware Earns Episerver Platinum Partnership

To Earn Distinction, Whereoware Has Satisfied Premium Sales, Training, Certification and Specialization Requirements from Episerver

Whereoware, an award-winning, full-service agency driving smart growth for clients through digital marketing strategy and activation, today announced it has been certified as a Platinum Partner of Episerver, the customer-centric digital experience company. Whereoware is one of only three Platinum Partners in the United States.

Whereoware completed a thorough certification process including Episerver Education training and having a significant quantity of Episerver Certified Developers and multiple Episerver Specializations to earn the prestigious Platinum Partner status in Episerver’s Partner Success Program and to join as a qualified, value-add seller of Episerver’s Customer-Centric Digital Experience Platform (DXP). As a Platinum Partner, Whereoware has comprehensive competency and implementation experience, comprehensive product expertise, and a large number of certified resources and specializations in Episerver solutions.

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How to Ensure Your B2B Business is Ready for the 2020 Holiday Season

Originally published in BizReport.

Is your B2B business ready for an unprecedented holiday season?

In an insightful interview with BizReport, Whereoware CEO, Michael Mathias, provides a forecast for a holiday season impacted by COVID-19.

“If you haven’t already, it’s past time to embrace digital in a big way. E-commerce is the fastest growing channel for most B2B manufacturers – the Coronavirus’ impact will only accelerate that trend,” says Mathias.

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4 Social Media Strategies to Generate Revenue

Social Media Strategies to Generate Revenue

Is your business getting the most out of your social media presence? If you’re already using Facebook to connect with your audience and Instagram to build brand awareness, it may be time to take the next step: selling on social.

Before getting started, ensure you’ve got the social media basics covered, are interacting with your audience in meaningful ways, and providing value-driven content by avoiding common mistakes. Ask yourself these critical questions, are you:

  • Using social analytics to better understand what your audience’s wants, interests, and needs?
  • Tailoring your content and posts to each social platform?
  • Talking about more than your own products?

When you’re already fostering strong, genuine connections with your online community, social media can serve as an impactful channel to increase sales and drive business growth. In fact, 54% of social browsers use social media to discover and research products, and social networking platforms are the among the leading sources of inspiration for consumer purchasing decisions.

We’re sharing four key social media selling tactics for deepening engagement and enhancing product discovery to ultimately boost online conversions and generate revenue.

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Webinar Recap: Amplifying Lead Acquisition and Nurture

Thank you to all who joined us for our webinar, Amplifying Lead Acquisition and Nurture.

In 30 minutes, we shared ideas to supercharge your lead acquisition and nurture strategy using tools you already have – your website, content, and marketing platform.

Watch the recording to discover best practices to expand and engage your email list, tactics to nurture and convert prospects to customers fast, and tips for delivering “hot” leads to your Sales team.

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