Five Easy Solutions to Holiday E-Commerce Trends

Between time with their families, festive errands, and the hypnotizing distraction of perpetual holiday music, trying to capture the attention of holiday shoppers can be daunting for independent retailers. With 42% of consumers planning on shopping with Amazon, you may be wondering how you can stand out against the competition.

Our partners at Episerver just released their Online Shopping Trends of 2019 Report, and we took an in depth look to find easy-to-implement solutions that will help you stay ahead of the herd.

Trend #1: Searching for Deals

As the days tick down to Christmas, customers switch into goal-oriented shopping mode. It becomes a subconscious game, and completing the mission is the main objective. Shoppers adamantly search for the best deals online, scouring the web in hopes of finding something special.

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Behind the Glasses: Allie Chilcoat

Behind the Glasses

Each month, we interview one of our out-of-sight employees here at Whereoware. For November, we get to know Allie Chilcoat, our Business Development Representative, a little better.

Allie Chilcoat

WHO:

What’s your name? Allie Chilcoat

Job title: Business Development Representative

FUN FACTS:

Favorite food: Hot wings. The hotter the better.

Hidden talents: Never being able to finish a TV show series. In the age of Netflix, believe me, it’s a talent.

A song you know by heart: “Ice, Ice Baby” by Vanilla Ice. Also a hidden talent?

One item you would bring with you to a desert island and why: Sunscreen. When life gives you an unexpected break from reality, just take it and embrace it.

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Creative Co-Op Increases Online Sales with Product Recommendations

Get the case study to see how Whereoware helped Creative Co-Op optimize their e-commerce website with personalized, data-driven product recommendations, increasing revenue 13%.


Who: Creative Co-Op is a B2B home and seasonal décor, candle, jewelry, and fashion accessories company.

Solution: Creative Co-Op makes it easier for customers to discover, browse, and shop the 10,000+ products sold on their e-commerce website (built by Whereoware) by adding personalized product recommendations, using Episerver Perform.


Want to learn more? Download the full case study to see how smart product recommendations display the most compelling products for every shopper, increasing overall revenue 13%.

Need help getting personal?

Contact us to learn how you can optimize your website to sell more.

3 Steps to Become More Data-Driven in 2020

Data is the foundation of every modern business, technology, marketing campaign, and sales initiative. Your data (and how you use it) is a critical distinction between you and your competition.

At Whereoware, we’re obsessed with all things data. Data drives everything we do—from our Creative team using data to track user experience, to our client marketing team analyzing performance data to optimize every campaign, to our Customer Insights (CI) team (who are all.data.all.the.time) creating sophisticated business intelligence dashboards and predictive models. Before saying go, we look to data to validate our strategy and guide our execution, and then measure activity and results along the way.  

If there’s one thing to commit to in 2020, it’s becoming a data-driven company. Leaders across industries share this goal. A survey from CMO Council and Deloitte found, “more than half (56%) of growth CMOs prioritize data and intelligence analysis as the top skill to help them evolve their growth agenda.”

Depending on your organization’s current comfort level, this might mean undertaking a few specific projects to elevate your data game; connecting your systems to breaks down silos; or starting from the ground up to set a reliable data foundation.

Whether you’re just getting started or doubling down on your data pledge, follow our three steps to becoming a more data-driven company in 2020.

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Behind the Glasses: Sara Mallick

Behind the Glasses

Each month, we interview one of our out-of-sight employees here at Whereoware. For October, we get to know Sara Mallick, our Internal Marketing Associate, a little better.

WHO:

Sara Mallick

What’s your name? Sara Mallick

Job title: Internal Marketing Associate

FUN FACTS:

Hidden talents: I embroider, cross-stitch, and crochet! I haven’t found a form of needlework that I don’t enjoy.

In a zombie apocalypse, my weapon of choice would be: A car for mowing down zombies, obviously. But don’t forget rule #4: Buckle up.

Words to live by: “Excellence is to do a common thing in an uncommon way.” Booker T. Washington

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Uttermost’s Redesigned B2B Website Grows Revenue 20%

Get the case study to learn how Uttermost’s B2B website redesign improved product discovery and user experience (UX), while increasing revenue 20%.

Who: Uttermost is a family owned and managed home accessories and furniture manufacturer with over forty-three years of expertise in the industry. Uttermost offers a broad range of styles reflecting the unique tastes of prestigious retailers.

Challenges: Uttermost wanted to modernize their website to improve product discovery and the user experience (UX).

“We view our customers as family and strive to be their best possible partner. This was our goal throughout every aspect of our website redesign: to make it easy for our customers to discover the right products, place orders, manage their business, and deepen their relationship with the Uttermost brand.” — Mac Cooper, President, Uttermost

Solution: Whereoware redesigned Uttermost’s website, built on Episerver, to make it easier for retailers to find products, place orders, and gain inspiration.

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Webinar Recap: Changing B2B Buyer Preferences

Thank you to all who joined us for our webinar, Changing B2B Buyer Preferences.

In 30-minutes, we shared exclusive research on the changing B2B buyer, a step-by-step roadmap to succeed in today’s digital sales environment, and tools to deepen relationships and increase sales across touchpoints.

Watch the webinar recording below for retailer trends and strategies for growing your business and impressing your buyers everywhere – online, at market, in sales meetings, and on Marketplaces.

Watch the Webinar Recording:

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Beginner’s Guide to Account-Based Marketing

Achieving marketing and sales alignment is tough. Sales reps are on the hunt for better leads, while marketers seek more effective ways for evaluating their impact. Instead, imagine a unified approach, where marketing and sales teams work hand-in-hand to pinpoint the most qualified prospects, and market to them accordingly.

According to MarketingProfs, by aligning sales and marketing teams, companies experience a 36% higher customer retention rates and 38% higher sales win rates. End the sales and marketing tug of war, send your ROI soaring, and reach your revenue goals with Account-Based Marketing (ABM).

We’re diving into the ABCs of ABM: what it’s all about, benefits you can’t ignore, and a crash course on creating a winning campaign.

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2019 Advanced Search Summit

The Whereoware team had a blast participating in the Advanced Search Summit conference, right here in our backyard of Washington, DC!

Did you miss our session or need a refresher? In our presentation, Smashing Siloes: Combine Email, Search, Social, and Display to Optimize Success/Spend Across Channels, SEM & Digital Advertising Manager, Gabrielle Dagata, covered tips and tactics for growing digital marketing strategy beyond search.

Download the slides to discover actionable strategies and takeaways for optimizing your paid search success across channels.

Follow along to dive into how we combine search engine marketing (SEM), social advertising, display ads, and email to drive brand awareness, nurture leads, and increase revenue, throughout the customer journey.

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Whereoware Announces Strategic Changes to Executive Team

Whereoware announces executive team changes, distinguishing digital agency from software products.

Michael Mathias joins Whereoware as Chief Executive Officer, with Eric Dean assuming the role of Chairman of Whereoware, while taking a day-to-day role overseeing the Pharos suite of software products.

Mathias comes to Whereoware with an impressive track record accelerating growth for companies at all stages, with expertise spanning marketing, software, professional services, big data, analytics, and technology.

He brings an increased focus on measurable customer results through a culture of innovation, comprehensive digital marketing, and flawless performance.

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