Webinar Recap: 3 Steps to Improve Email Deliverability

Thank you to all who joined us for our webinar, 3 Steps to Improve Email Deliverability.

Don’t miss your chance to receive a free mini email marketing audit! Choose from three options to fit your email needs. Get in touch for more information and to sign up for the exclusive offer by May 31.

  • Email Deliverability Audit: we’ll uncover your deliverability issues and outline a plan to help you get your email into the inbox
  • Email Design Audit: you’ll get concrete recommendations to refresh and optimize your emails to align with email best practices and trends
  • Email Performance Audit: we’ll assess your email campaign performance and recommend steps to increase engagement and conversions

Watch the Webinar Recording:

Continue reading Webinar Recap: 3 Steps to Improve Email Deliverability

Uttermost Launches New B2B Website, Built by Whereoware

Uttermost, a manufacturer of home accessories and furniture, reports strong growth in traffic and online transactions through their new e-commerce website, released in January.

Uttermost worked with gift and home furnishings digital agency Whereoware to design and build the website on WOWCommerce, a specialized B2B e-commerce website package for feature-rich and personalized Episerver websites. Whereoware also built previous websites for Uttermost in both 2011 and 2006.

Continue reading Uttermost Launches New B2B Website, Built by Whereoware

5 Tips to Build “Code Perfect” Emails

Email is a fan favorite marketing channel to drive website traffic, boost engagement, deliver proactive customer service, increase sales, and support just about any business objective.

Customers prefer email’s non-obtrusive brand touch and businesses love the frequent audience outreach, while remaining low cost. In fact, a 2019 Litmus study found email’s return on invest increased over last year to $42:1 ($42 dollars returned for every $1 invested).

Email marketers will be the first to tell you, though, coding high-quality, error-free emails that render effectively across the variety of mobile devices, tablets, desktops; email clients; and email service providers is complex.

Though tried and true email rules are elusive and heavily dependent on the mood swings of ESPs and audience choice, today we’re sharing our lead technical marketer and guest blogger Chris Grouge’s five favorite tips for coding “code perfect” emails.

Continue reading 5 Tips to Build “Code Perfect” Emails

4 Basics to Improve User Experience (UX)

The process of thoughtfully improving a website or digital product’s ease-of-use and user flow through customer-focused design, is half science, half art, but it’s key to retaining and converting visitors, and maximizing your website investment.

Aesthetically-pleasing design and flashy trends won’t safeguard your site from usability issues or guarantee a valuable customer journey. In fact, they frequently get in the way. Great user experience (UX), requires planning, testing, and investing in strategic design resources up front, but a well-designed and well-defined user interface reduces rework and wasted development time, decreases customer support calls, and, most importantly, increases customer retention rates and sales.

In fact, according to Forbes, every dollar devoted to user experience returns $10 to $100. Forrester agrees, finding that visit-to-lead conversions can be 400% higher on sites with a “superior user experience.”

Don’t turn off your prospects and customers with a sub-par, friction-filled website. Follow our 4 simple UX principles and best practices to improve your site’s ease-of-use, solve customer pain points, deliver memorable brand experiences, and increase conversions.

Continue reading 4 Basics to Improve User Experience (UX)

Whereoware March Events Recap

Whereoware had an eventful March, jammed full of exciting company events, speaking engagements, and more. See how we kept busy below.

Fairfax County Economic Development Authority Roundtable

Senior Digital Strategist Erin Alemdar participated in a roundtable hosted by the Fairfax County Economic Development Authority. Alongside local young professionals, Erin shared her insights into the Northern Virginia talent and career options, and why she chooses to live and work in Fairfax. Check out Erin and her fellow panelists!

Continue reading Whereoware March Events Recap

Google Images Joins the Search Network – What It Means for You

This week, we welcome a guest post from our Digital Advertising Associate, Carter Poore.

Carter specializes in Google Ads, search engine optimization (SEO) services, and paid social advertisements. He is responsible for optimizing ongoing campaigns and works closely with our clients to reach their advertising goals.

Google recently announced that Google Images is now part of the Search Network by default for Shopping ads. Previously, advertisers had to enable the Search Partner Network during campaign setup to display on Google Images (the popular image-specific Google search option).

Listen up e-commerce companies! Including Google Images in the Search Network is a significant change, and savvy marketers stand to benefit from increased search traffic at lower cost-per-click. This will impact all Google Shopping campaigns and any retailer or agency running Product Listing Ads (PLAs) (a.k.a Shopping Ads or Google Shopping Ads).

Read the full Google announcement below, and see how the addition of Google Images to the Search Network will impact your campaign performance and economy.

Continue reading Google Images Joins the Search Network – What It Means for You

Behind the Glasses: Grant’s Voice Acting

Each month, we go beyond the glasses to get to know our fab Whereoware employees even better. For April, meet Grant Kenny, an Account Executive and aspiring voice actor.

WHO:

What’s your name? Grant Kenny
Job title: Account Executive

THE SIDE HUSTLE: VOICE ACTOR

How’d you get started in voice acting? What’s the journey been like?

I’m still at the beginning stages! I started with coaching and online training through a Studio in New York. My coach was the voice of a popular Saturday cartoon called Yu-Gi-OH.

Since then, I’ve trained with multiple coaches and made a lot of connections. I now have a website and an agent based in Atlanta.

I’ve worked on a few commercials for car and RV dealerships, a YouTube Web trailer series, and some professional narrations.

I also help run a conference every other year – the Mid-Atlantic Voiceover Conference, or MAVO for short. It’s based in Herndon, Virginia and brings voice actors from all over to meet and work with the pros. It’s a huge success, and I love being a part of it.

Continue reading Behind the Glasses: Grant’s Voice Acting

Webinar: 3 Steps to Improve Email Deliverability

Save Your Spot

Are your emails stuck in the spam folder? According to Return Path’s 2018 Deliverability Benchmark report, roughly 15% of emails don’t reach their intended audience.

Join our webinar to learn how to use IP warming, authentication, data cleansing and validation, and email best practices to reduce deliverability issues and reach your target subscribers.

You’ll learn:

  • How to know if you have a deliverability problem
  • How to use IP warming, authentication, data cleansing and validation to reduce deliverability issues
  • How to maximize email best practices to ensure you maintain strong email deliverability

Save Your Spot >>

Too busy to join? Register anyway, and we’ll email you the recording and resources after the webinar!

Behind the Glasses: Meet the Customer Insights Team

The future that data experts and science fiction authors have long predicted is here: digital data runs our world.

Domopalooza 2018

When effectively interpreted and harnessed, data helps us make strategic decisions, improve inefficiencies, better engage our audience, and provide deeper value to customers. Data automation at scale is the competitive future, and Whereoware has an entire Customer Insights (CI) team obsessed with all-things-data.

Meet our gang of data experts and learn how the Customer Insights team helps our clients maximize data to make strategic business decisions and increase sales.

Continue reading Behind the Glasses: Meet the Customer Insights Team