This month we welcome a guest post from Human Resources Manager, Susie Alexander. Susie is responsible for employee relations, benefits, payroll, compliance, performance management, wellness, training, employee development, and visas, as well as some recruiting.
The holidays are a time for parties, cheer, and busy schedules! Even amidst the holiday craziness, it’s important for employees to engage in activities to stay mentally and physically healthy. Did you know that Whereoware was a finalist for SmartCEO’s 2016 Healthiest Companies? We’d like to share our top 5 ways for an organization to support their employees in staying healthy for the holidays.
This week, we welcome a guest post from our Technical Marketer, Katie Hake.
Katie is responsible for conducing digital product work for e-commerce clients across multiple channels, including using HTML/CSS to build emails. She is also responsible for the creation and management of web content and ensuring quality control in execution.
In this post she shares about her experience and lessons learned at Inbound 2017.
Another year, another holiday season is upon us. It’s nearly November and we’ve already been inundated with Halloween, Thanksgiving, and December holiday emails. But what makes a holiday email stand out from the rest? Sometimes it’s a particularly good subject line to pique our interest, a clever design, or a unique offering. We’ll be sharing some out-of-the-box ideas in this round-up of holiday emails we love.
GIFs are a great way to grab your readers’ attention and entice a click through. You can choose to use a GIF in place of a static hero image, or you can animate just a small aspect of your email.
Mark and Graham
We love this announcement email from Mark & Graham not only for its use of a GIF but for the omni-channel approach of inviting you to peek at the online holiday catalog. They easily could have showcased a few new product offerings and linked to the holiday category page. Instead, they used a GIF to “flip” through a few of the pages of the online catalog as a sneak peek.
With Halloween coming up, we decided to write about a topic that sounds a little more eerie than usual: Facebook dark posts. We know that sounds spooky but, luckily, they are not as sinister as they sound. It’s safe to say you can put away your garlic and wooden stakes. Now that we’ve cleared that up, let’s discuss what Facebook dark posts are.
This week, we welcome a guest post from our Digital Strategist, Erin Alemdar.
Erin is responsible for the overall email strategy, production, scheduling, delivery, and reporting of behavior-based, targeted email, website, and mobile campaigns for B2B and B2C e-commerce clients.
Using emojis in email subject lines is a trend that has grown tremendously over the last few years, and it’s a trend that’s not likely to disappear anytime soon. In fact, the use of emojis in marketing email subject lines increased 775% from 2015-2016, according to Email Marketing Daily. Whether you ❤︎ emojis or hate them, these tiny symbols have made an impact on the way we communicate. For marketers, it’s another tool we can use to stand out in our customers’ already crowded inboxes and enhance the meaning of our subject lines. Continue reading Email Tip – To Emoji, or Not to Emoji?→
Thank you to everyone who joined us for our webinar: B2C Holiday Marketing 101. We shared need to know planning information for this season and next, easy updates you can make to your email and website, and ways to tie in social.