Are you an undecided Magento 1 customer feeling the pressure to upgrade to Magento 2 or find another website platform? Choosing the right e-commerce platform to support and grow your business is critical, but if you’ve been procrastinating, you’re racing against a ticking clock.
Magento 1 loses all service and support to the platform in June 2020, leaving thousands of businesses with the choice to either rebuild on a new platform, or risk security breaches.
If you’re considering a platform switch, first compare the complete suite offering against your near- and long-term goals. Does the platform offer features and flexibility to scale alongside your company and withstand the test of time?
Keeping up with all the emerging trends and technology in the e-commerce world is no easy feat. AI, machine learning, chatbots, micro feedback… a lot of e-commerce managers tell me they’re not sure where or how they should invest their time and resources. My advice is simple: focus wholly on your customer.
Today’s consumers want engaging and memorable brand experiences. How can your e-commerce website help your brand meet those expectations? If we consider all investments through that lens, below are the five most important things e-commerce managers need to know.
The California Consumer Privacy Act (CCPA) took effect January 1, and although it’s a state law, it holds companies around the world accountable for the customer data they collect. New year, new privacy regulations.
Here’s a quick look at the new law, who must comply, and how to ensure your business is compliant.
Thank you to all who joined us for our webinar, 4 Steps for Multichannel Marketing Success.
In our 30-minute webinar, we covered how to combine email automation, search engine marketing (SEM), social advertising, and display ads to drive brand awareness, nurture leads, and increase sales.
Watch the webinar recording and download the slides to learn how to implement a 360-degree approach and apply lessons learned from one channel to the next for more personalized customer experiences and deeper engagement.
The ADA turns 30 this year. Since it took effect, Americans with disabilities have brought staggering numbers of lawsuits against businesses for violations like employment discrimination and lack of customer accommodation. Because many of those suits focused on noncompliance in the workplace and in physical stores, it’s been easy for online merchants to forget that the ADA applies to their websites. But recent litigation is changing that.
Late last year, the United States Supreme Court ruled in favor of a blind customer who sued popular pizza chain Domino’s because the company’s website and app didn’t accommodate screen-reading software used by many people with vision impairments. The case put ecommerce on notice: it’s time to make your online stores accessible.
Eliminating liability for noncompliance is incentive enough to comply, but maintaining an accessible website or app offers other benefits, too. Accessibility improvements can boost site performance and deliver a positive user experience (UX) to customers of all abilities.
To help you achieve ADA
compliance with ease, we’re breaking down the benefits and best practices for
making accessibility a top priority for your ecommerce site in 2020.
Get the case study to see how a redesign of their abandoned cart email by Whereoware helped Mud Pie increase their email revenue by 203%.
Mud Pie is a lifestyle brand that creates delightful gifts to inspire all of life’s sparkling moments. The company’s designers create delightful products for the fashion forward gals, the entertainers, the home decorators, the mommas and their little ones, and most importantly, for the ladies that enjoy the finer moments in life. Mud Pie has something for everyone across its three lines of product: Fashion, Kids, and Home.
According to Experian, transactional emails have 8x more opens and clicks than any other type of email. Unfortunately, Mud Pie’s wholesale Abandoned Cart email was obsolete and did not align with design trends and best practices.
Mud Pie turned to Whereoware, their go-to digital agency for more than 10 years, to enhance their Abandoned Cart email to fully capitalize on their revenue potential and re-engage customers.
Want to learn more? Download the full case study to see how Mud Pie doubled the average order value (AOV) on their Abandoned Cart email.
Get in touch with one of our digital marketing automation experts to get the most out of your emails.
Transactional emails are one of the most effective touchpoints for engaging customers. In fact, Experian found that their open rates are 8x higher than traditional marketing emails. Even more, according to Campaign Monitor, they generate 6x more revenue. Still, many marketers underestimate and underutilize the opportunities offered by these seemingly run-of-the-mill messages.
But transactional emails don’t have to be dull or daunting. We’re sharing four quick tips on how to optimize these important automated notifications to improve customer experience and provide the helpful information your customers need (and expect).
Emails: The Basics
Before we dive in, let’s first go
back to the basics. Transactional emails have one purpose: to relay
important information to your customers.
Triggered by a specific action
taken by a customer on your site, these one-to-one, post-purchase touchpoints
are crucial in customer satisfaction and retention. However, transactional
emails are all too often “set it and forget it” programs. From order and
shipping confirmations, to purchase receipts and tracking updates, cart
abandonment reminders and more, context is key for these timely, triggered emails.
Get started with a few simple
guidelines to ensure your transactional emails inform and impress:
Are you setting the stage? Craft a strong subject line and header that reflects the purpose of the transactional message.
Are you prioritizing the right content? Transactional content should appear first, while commercial content comes second.
Are you providing a cohesive customer experience? Transactional emails often feel dated, off-brand, and deliver an inconsistent customer experience from other marketing efforts.
Are you adding value? A compelling transactional email is informative, personalized, and customer service focused.
Are you driving the customer’s next step? Include calls-to-action to encourage customers to reengage post-purchase.
Enhancing your transactional emails enables you to extend your company’s relationship with a customer throughout every interaction, while awarding the opportunity for cross-sells or upsells. Follow along to discover how to boost customers’ post-purchase experience by optimizing your brand’s transactional emails.
Get the case study to see how Whereoware helped Eastern Alliance Insurance Group’s increase their visitor total by 47%.
Eastern Alliance Insurance Group is a best-in-class provider of workers’ compensation products and services built on supportive relationships, superior service, and providing agents and clients with tools and resources to win with integrity.
Eastern Alliance’s website included outdated architecture, content, and design, and an inconsistent user experience. To stay competitive in an increasingly online industry, they needed a full update to their website and user experience.
Eastern Alliance teamed up with digital agency Whereoware to implement a brand new and wholly improved website. The design and features of the new website modernized Eastern’s web presence and helped visitors understand gain access to available products and resources.
Want to learn more? Download the full case study to see how supplying a simplified and secure web experience helped increase web traffic by 47%.
Contact us to learn how you can optimize your website to ensure better customer experiences.