Behind the Glasses – Jenna

Each month, we’ll be interviewing one of our fab employees here at Whereoware. For July, we get to know Jenna Tea, our Mobile Apps Project Coordinator, a little better.

WHO:

What’s your name?  Jenna Tea
Job title:  Mobile Apps Project Coordinator

BACKGROUND:

Favorite food: Snacks
Hidden talents: Organizing groups of people trying to decide where to eat
If there were a movie of my life, I’d be played by: Natalie Portman
One item you would bring with you to a desert island and why: A margarita machine, so I could make friends with the locals
In a zombie apocalypse, my weapon of choice would be: Dragon glass

NERD QUIZ: 

Facebook or Twitter: Facebook
iOS or Android: iOS
‘Nerd’ or ‘Geek’: Geek
Star Wars or Star Trek? Star Wars

What’s the best part about working at Whereoware?

The learning and growth opportunities! Not only does the company provide many opportunities through its innovation, but the people at Whereoware are really willing to help each other succeed.

Digital Dialogs: Your 2020 Digital Strategy

Digital-Dialogs-BannerThank you to everyone who came to our AmericasMart Digital Dialogs breakfast session: Your 2020 Digital Strategy.

If you missed the session or would like a refresher:

Get Your Presentation Slides here >>

Whereoware’s Digital Dialogs is an educational breakfast series geared towards Gift and Home industry vendors. Led by Whereoware and select industry leaders, these sessions simplify tough digital concepts in a casual and collaborative environment, and offer practical and actionable takeaways vendors can implement right away to grow their business.

Today, Whereoware and Eller Enterprises introduced the changed B2B sales landscape: how the acceleration of technology and evolving B2B buyer expectations are restructuring sales teams and displacing traditional sales channels; all in a race to achieve a consistent buying experience online and offline. The conversation centered on common challenges, huge opportunities, and simple, concrete steps every business can take to thrive in a digital-first sales environment.

Get the Presentation slides here or contact us for more information.

Web Tip – 5 Tips to Boost Sales on Amazon Prime Day

Don’t miss out on Amazon Prime Day! This year, Amazon Prime Day begins Monday, July 10 at 6 p.m. and lasts until Wednesday, July 12 at 12 a.m.

It’s time to get your products ready for the busiest shopping day of the year. Today, we’ll walk through five quick tips to optimize your products for Amazon Prime Day.

 

What is Amazon Prime Day?

Introduced in July 2015, Amazon Prime Day boasts considerable discounts on tons of products, like Kindle e-readers, Fire tablets, Fire TV, Echo speakers, and more.

More than 90,000 TVs and two million toys were sold on Amazon Prime Day 2016, doubling sales from 2015 and receiving the “biggest day ever” praise of one online retailer.

Amazon Prime Day features three types of deals – Spotlight deals, Lightning deals, and Savings and Steals. Spotlight deals are the best deals of the day, and Lightning deals are only available for a limited time. New deals are released every five minutes.

Amazon Prime Day is exclusive to Prime members. To take part in the deals, sign up for a free, 30-day trial (just don’t forget to cancel it afterwards if you don’t want to retain your membership).

Get Your Amazon Store Ready for Amazon Prime Day

The most important thing to do by Amazon Prime Day is optimize your product descriptions and images, so your products stand out from the competition! Follow our 5 tips:

Enhance your images.

Eye-catching images initially draw customers to your product.

This sounds like a no-brainer, but make sure your images show your product in use. Add alternative images that show the product packaging, indicate the size and scale of the product, and show the product from different angles. This combination of images helps customers visualize themselves using and enjoying your products.

Take it one step further by adding in a video of your product in use!

 

 

 

 

 

 

Focus on product titles.

Keyword-targeted product titles catch customers’ eyes and help them find your products.

You can use up to 500 characters, so take advantage of it! Write detailed product titles and include the brand, model name and number, product type, and color. Use the product keyword at least once within the title to boost SEO and draw more attention.

Update product descriptions and bullet points.

Bullet points help customers quickly scan through your product listings. Be sure to incorporate keywords, and list your product’s most important and compelling features.

Don’t forget to add in product descriptions! Find a balance between a detailed, compelling, and concise description.

Update your inventory.

Amazon Prime Day is an opportunity to clear excess inventory and capture new customers. To make sure customers see the most updated inventory, add any new items and remove out-of-stock items.

Promote your products.

Don’t just rely on Amazon Prime Day to give your products publicity. Send out emails and take out pay-per-click or social media ads prior to and during the event to drive traffic to your sale items.

Cut these Steps in Half with a PIM system.

If optimizing your products for Amazon Prime Day sounds like a lot of work, then you need a Product Information Management (PIM) system.

A PIM system, like Whereoware’s Product Fastlane, offers a one-stop-shop to update your product descriptions, images, inventory, and more, and easily share the optimized listing to your website, catalog, and third party marketplaces (like Amazon). Check out Product FastLane’s bells and whistles.

Takeaways.

Amazon Prime Day is the biggest Amazon shopping day of the year, so don’t miss out!

Maximize your visibility and boost sales by ensuring your product images are intriguing, titles and descriptions are concise and informative, and inventory is up-to-date. Then, promote your Prime Day product deals through emails and ads. Happy selling!

SEO Tip – Introducing Google Similar Items Search

Have you ever browsed through Google Images and found a picture of a model or celebrity wearing a dress or a jacket that you want? Did you then try to search for a dress in that same print, or for a jacket in that same style, but been unsuccessful? If you answered “yes” to either of those questions, today is your lucky day!

Introducing Google Similar Items
Using Machine Vision Technology, Google now lets you search “Similar Items” on both mobile web and Android Search app to find similar products to those in image search.

Machine Vision Technology can differentiate between the various accessories within an image, and show you similar items online.  You can find apparel and even accessories like handbags, shoes, and sunglasses.

Now, by running a “Similar Items” image search on our printed dress, Google returns dresses almost identical to the dress worn by the model or celebrity. You can see the item, price, where to purchase it, and even more items like it, within Google image search! Hours and hours of searching can be alleviated by running a “Similar Items” search.

What about retailers?
If you’re a retailer, simply add schema.org product metadata and https://schema.org/Product to your product webpages to make sure your products show up in “Similar Items” searches and are more visible to interested viewers.

This step makes it easier for Google to find your product and match it up with the image search. It also allows users to quickly see information about your products without visiting your website right away.

Next, use Google’s Structured Data Testing Tool to make sure the product markup is formatted correctly. Make sure the host page for each of your products includes the name, image, price, currency, and availability meta-data.

By searching “site:yourdomain.com,” within Google Images, you can view your product images, and see how they look to searchers.

So, if you see an image of a celebrity wearing a jacket similar to one you sell, make sure you follow these steps! Pretty cool, huh?

Takeaways
Google’s “Similar Items” search is a win-win. It makes it easier for consumers to find a product or accessory seen in a picture without the hassle of searching the web for it, and offers retailers an opportunity to capture attention and drive more searchers to their product pages.

Email Tip – How email personalization increased offline event attendance



Who:

Pacers Running sells running gear and hosts races to promote a running community for their customers.

Challenge

Pacers Running needed to drive participation at the George Washington Parkway Classic 10 Mile & 5K (GWPC).

Solution

Whereoware designed a hyper-personalized, automated email program for Pacers to drive participation at the GWPC.

By integrating multiple race registration and tracking systems, the personalized emails reference each contact’s relationship with Pacers, place in the race lifecycle (pre-registration, post-registration, and race lead-up), and more.

See all the unique datapoints Pacers used to personalize their audience’s experience and boost attendance at the George Washington Parkway Classic 10 Mile & 5K.

Web Tip – Why We Choose Episerver: Commerce + Content = Success

Whereoware clients, prospects, and industry friends frequently ask about our technology partners, and why we chose them.

Episerver

Today, we’re giving a shout out to our CMS and commerce vendor pal Episerver.

See how Episerver played a part in bringing Whereoware’s vision to fruition, and why the experts are taking notice.

Seeking: A Personalization Partner

As a website design and development agency, Whereoware is always on the lookout for technology partners, platforms, applications, and tools to expand our solutions and capabilities. We have a diverse client base, so we employ a wide-breadth of technical talent and cross-platform expertise, rather than limiting ourselves to just one platform or tool.

Episerver Icons

In 2013, Whereoware was seeking a CMS partner to help bring our vision to life: combining automation, analytics, and personalization to build authentic relationships online.

As brands upped their online game with personalized services and offers (COUGH Amazon), all consumers would expect these hyper-relevant and personalized online experiences. (My shopping experience is so simple on Amazon – why can’t it be this easy everywhere?)

We wanted to bridge the experience gap – helping clients create the same simple, pleasant, personal, and genuine interactions online they achieved offline (and vice versa).

We had extensive expertise in automation and personalization, but were seeking a simple and intuitive, cloud-based platform that’d let us deliver a holistic, personalized user experience from email, mobile, and digital ads, to the e-commerce and content-based websites we built and designed for clients.

Enter Episerver

Whereoware ultimately partnered with Episerver, a global provider of a single platform to smartly manage digital content, commerce, and marketing in the cloud.

Episerver balances commerce and content in a flexible, cloud-based platform. They’re uniquely well-versed in B2B and B2C e-commerce business requirements, and those of Service companies.

Episerver is flexible and agile enough to integrate with our automation platforms and other third-party tools. We also loved that it was exceedingly simple to use; letting marketers drag and drop products or messaging to create targeted product pages, or develop hyper-personal visitor groups, in minutes.

We’ve had considerable success using Episerver to build personalized e-commerce and CMS websites for clients. Check out a sample site from Mud Pie.

In the News

We’re not the only ones praising Episerver recently. Check out what the experts are saying in some recent press below:

2017 Gartner Magic Quadrant for Digital Commerce. The Gartner Magic Quadrant report evaluates 21 providers of digital commerce platforms to provide context and clarity to organizations considering vendors and platforms. Gartner named Episerver a “Challenger” and awarded top marks for the critical capabilities of Agility, Customer Experience, Time to Productivity, and Total Cost of Ownership. Read the full report here.

The Forrester Wave™: Web Content Management Systems, Q1 2017. This report evaluates web content management systems providers based on their current offering, strategy, and market presence. Episerver was included as one of the 15 most significant web content management systems, and categorized as a Leader for its core web CMS extensibility and architecture, testing, and personalization functionality. Read the full report here.

Episerver Graphs

Want More Info on Episerver and Whereoware?

Whereoware is a longstanding Episerver partner. In recent years, we’ve won Episerver’s 2016 North American Ascender of the Year award, 2015 Commerce Site of the Year award, and 2014 Best Digital Marketing Site award. See examples of our work here.

Want to talk about Episerver and Whereoware’s combined capabilities? Reach out to us.

Behind the Glasses – Erin

Each month, we interview one of our awesome Whereoware employees. For June, we get to know Erin Alemdar, our Digital Marketing Manager, a little better.

Erin-Alemdar

WHO:

What’s your name? Erin Alemdar (fun fact: no middle name)
Job title: Digital Marketing Manager

BACKGROUND:

Favorite food: Anything Spicy
Hidden talents: Finding the bright side / silver lining
If there were a movie of my life, I’d be played by: A cartoon version of myself
One item you would bring with you to a desert island and why: A boat to get me back to the mainland

NERD QUIZ:

Facebook or Twitter: Instagram
iOS or Android: iOS
‘Nerd’ or ‘Geek’: Nerd
Star Wars or Star Trek? Star Wars

What’s the best part about working at Whereoware?

Being around people who get just as nerd-ily excited as I do about tech and marketing. There’s also a really robust learning environment here. We’re in a rapidly changing and highly competitive field, so making training and development a priority is a must!

Persona Worksheet – 4 Steps to Actionable User Personas

When you’re developing a content piece, website, or email, your audience sometimes morphs into faceless figures, instead of the real, everyday people you’re trying to reach.



To engage real people, you need to tailor your messages and incentives to be relevant to their individual needs, address their concerns, demonstrate your value, and persuade them to convert (all at an appropriate time in their purchase cycle and without being too aggressive or annoying).

Luckily, developing user personas – mapping out fictional characters representing your core audience – helps you engage individuals with the right approach, timing, and messaging to move them down the conversion path. (Our Persona Worksheet makes mapping our personas easy! Get it below.)

User personas work

User personas help you personalize interactions with your customers + personalization simply works:
Personalization-Stats-Updated

How to build actionable user personas

Identify characteristics that offer insight about customers and factors driving their decision making. The goal is to group similar customer representations together, until you’re left with a manageable number of personas, representing about 80% of your audience (3-5, depending on your organization’s size).

When developing user personas, you must collect actionable information that tells you something about the person, so you can respond to their behavior with persuasive, impactful marketing.

Remember, you’re trying to understand intangibles like motivations, concerns, turn-offs, and position in the buyer lifecycle, as well as tangibles like location, age, and education level, to paint a clear and divisive picture of the different types of people making up your core audience. You must also plan how you’ll identify these personas in your various channels (website, email, mobile push, etc.) to deliver the right content.

Continue reading Persona Worksheet – 4 Steps to Actionable User Personas

Email Tip – Father’s Day Emails We Love

Father’s Day is just a few short weeks away and we have started to receive numerous emails in anticipation of the holiday.

Check out some of our favorite below and get some gift ideas while you read!

Gift Guides

Gift guides make it easy to cut through the clutter on a website and see what stand out items the retailer thinks are perfect for a holiday. We like that Kiehl’s shows both individual and kits that would make great gifts for dad. And we like the top 5 gifts guide from Mark & Graham – especially the S-curve layout of the email!

Segmentation

Is your dad the creative type? Or is he more of a sports guy? Emails that segment gift suggestions to a certain “type” of guy help you to determine where to focus your interest. Is your dude on the cusp or more than one type? Mix and match gifts from different segments for a personalized gift! We like how Bergdorf Goodman and Nordstrom Rack approached this email style.

Promotions and Deals

Who doesn’t love a sale? Cabela’s and Artifact Uprising sent emails highlighting the deals and site-wide sales they have. This is especially great if you need to buy multiple gifts for the men in your life celebrating Father’s Day. Paper Culture sent an email about a specific product they are running a special on that they think would make a great Father’s Day gift.

Gift Cards

Gift cards give you a lot of flexibility in your gift giving. Services like Stitch Fix offer gift cards that can be emailed, printed, or mailed to the recipient to fit your needs. Ahead of the game? Get a physical gift card gift boxed and sent to the recipient or sent to you to give to them in person. Looking for a list minute gift? Email them the gift card with the retrieval code.