Whether COVID-19 caused you to pause your email programs or ramp up the send frequency, many marketers are seeing declining open rates, rising unsubscribe rates, and increased spam complaints – risking harm to their email deliverability.
Register nowto learn steps for protecting your sender reputation and improving inbox placement. In 30 minutes, we’ll cover how to use IP warming, authentication, data cleansing and validation, and email best practices to reduce deliverability issues and reach your target subscribers.
According to Litmus, Gmail is the world’s most popular email client, with more than 1.5 billion global active users. As a result, Gmail is a leading email service provider that marketers can’t afford to overlook when it comes to inbox placement.
It’s essential for today’s marketers to follow Gmail’s ever-changing guidelines. If you aren’t mastering Gmail best practices, you could be losing opportunities to improve deliverability, boost campaign results, and effectively engage with a critical segment of your subscriber audience.
So what’s a marketer to do to ensure their messages aren’t getting flagged before they reach their Gmail customers? Read on to dive into fundamental tips for optimizing your email campaigns to meet Gmail’s latest deliverability guidelines and avoid their sophisticated spam filters.
First impressions are everything, so lead acquisition and nurture is a defining element of any marketing strategy. Not only does lead nurture impact customer’s first impression of a brand, but it’s cost effective: companies that excel at lead nurture generate 50% more sales-ready leads at a 33% lower cost.
With Acoustic Campaign, you can move leads through a sales funnel and make 1:1 connections that customers increasingly demand. From adding new contacts into your database, getting to know them while they get to know you, and keeping in touch with timely, relevant content, Acoustic Campaign has tools to support your strategy the whole way.
Let’s start with how Acoustic Campaign can make any marketer an expert at acquisition.
Thank you to all who joined us for our webinar, SEO 2020: Your Competitive Advantage.
In 30-minutes, we covered search engine optimization (SEO) basics, how COVID-19 is changing search behavior, and impactful steps you can take today to improve your search rankings and drive consistent, qualified traffic to your business.
Watch the recording below and download ourchecklist for five steps to get started with SEO today.
The impact of COVID-19 is bringing rapid change to the retail landscape. On the latest episode of Confessions of a Marketer, Whereoware CEO, Michael Mathias, joins creator and host Mark Reed-Edwards to examine the times we find ourselves in and the shifting world of retail.
Tune in to the podcast episode, Retail in the Time of Corona, as they dive into the latest headlines, discuss how retailers can pivot their marketing strategy, and weigh in on what the post-pandemic world will look like.
In these unprecedented times, companies are faced with pivoting business operations, reprioritizing marketing strategies, and refocusing customer outreach. How do you balance consumer sensitivity with remaining top-of-mind?
In an article published in Digital Commerce 360, Whereoware Director of Client Marketing, Faith Albers, shares actionable steps for developing and delivering a thoughtful business continuity plan.
Albers covers mindful marketing recommendations for effectively communicating your business’s COVID-19 response, sharing important operational updates and changes, and alleviating customer concern.
“This need to notify customers goes beyond COVID-themed emails; it requires putting a business continuity plan in place, so your customers are assured they can continue to rely on your products and services,” says Albers.
Whereoware has been featured in the recently published Fifth Edition of Direct, Digital, and Data-Driven Marketing—a textbook for university-level marketing students written by Dr. Lisa Spiller of Christopher Newport University.
In the text, Dr. Spiller uses real-life examples featuring Whereoware clients, including Evergreen, Interlude Home, Mud Pie, and Sullivans. The series of client success stories detail the our unique expertise, in the areas of B2B customer acquisition, personalized buying experiences, and data-driven omni-channel marketing.
Amid the chaos and uncertainty these days in response to COVID-19, the Whereoware team is actively navigating our client relationships from our very own cozy corners of the country—from the mid-Atlantic to the Midwest, New England to the deep South. We’re doing our part and practicing social distancing, but that doesn’t mean we can’t stay a tight-knit team.
From celebrating pajama day every day, to taking a few more snack breaks than usual (okay, a lot more), being comfy at home won’t interrupt our teamwork or our hustle.
As we get used to our new work spaces, we’ve had the pleasure of welcoming some new types of “co-workers” to our team—some enjoy laying on our warm keyboards, while others like to stop and bark at the squirrels in the backyard. Other little ones are all about taking breaks for dance parties and some require the occasional diaper change. Sure, they can be a little unruly at times, but they keep us smiling and on our toes.
Ecommerce brands face stiff competition. How do you compete in the age of Amazon dominance?
In an article published in The Next Web, Whereoware CRO Joe Harris reveals how you can distinguish your business and deliver consistent, customer-centric experiences that impress.
“To survive and grow your business in this new environment, you don’t need to match Amazon’s prices and free shipping policy. Instead, focus on the customer and how seamless your online experience is, so they buy from you rather than elsewhere,” said Harris.
To rise above and stand out among your competitors, Harris shares actionable strategies for leveraging data to amplify the customer journey and customize the shopping experience to meet (and exceed) their needs.
According to Harris, the key to thriving in the tough market is to stay hyper-focused on offering real value, satisfying customer expectations with exceptional service, and converting visitors into loyal brand advocates.
To read the full article, visit The Next Web here.
Thank you to all who joined us for our virtual town hall, focused on B2B Marketing During the Coronavirus: What Gift, Home, and Furniture Marketers Need to Know.
In 30-minutes, we covered actionable recommendations for your digital strategy, website, and marketing. We answered your questions on how to communicate thoughtfully while continuing to drive revenue and engagement across channels.
Watch the recording and download the two tactical resources to learn what can you do today and what should you do tomorrow, to successfully navigate these uncertain times.