Are you using your data to predict the future? With predictive analytics, you could be, and it’s easier than you think. In 15 minutes, we’ll review predictive analytics basics and reveal a real case study using data to predict customer churn. Get actionable takeaways in 15 minutes, no fluff. After the webinar, we’ll send out the recording, slides, and case study to help you get started.
We know you’re busy! Register for the webinar, and if you can’t attend, we’ll send you all the resources afterwards.
Whereoware headed to 2018 Litmus Live Boston this week, where our Lead Technical Marketer, Chris Grouge, presented a session on 100% responsive background images.
We had a great time networking and collaborating with such a brilliant group of email professionals and industry experts. Jam-packed with worthwhile workshops, in-depth breakout sessions, knowledgeable speakers, and awesome attendees, this year’s Litmus Live was one to remember. We can’t wait to put into action the real-world advice and best practices we absorbed.
To all you fellow email nerds who attended, we hope you enjoyed Chris’ presentation on Developing Better Emails With Background Images. Relive the experience and download the presentation slides and get his code snippet, via the webform.
For those who missed it, are you feeling a little FOMO? Don’t worry. Read more about what Chris covered and get the inside scoop on how to create more flexibility in your email designs, ensure a smoother customer experience, and enhance email performance and results with 100% responsive background images.
B2B vendors are already in the holiday marketing swing to help their retailers fulfill inventory, while B2C brands are brainstorming and executing holiday campaign strategy for their stores, websites, emails, and more.
Everyone wants a piece of that huge holiday pie. Last year, holiday sales during November and December increased 5.5% over 2016 to $691.9 billion.
A smart digital strategy is step one to getting a big, fat piece of that seasonal spending. Of course, the best way to map out a winning digital strategy is to first look back at what worked last year.
To get started, we’ve outlined 3 Google Analytics metrics to benchmark from last season to help you develop this year’s marketing plan.
Conversions + most popular shopping days
First, identify the days your website saw the highest conversions last year.
To benchmark high-level conversion numbers from last season in Google Analytics, navigate to Conversions > Ecommerce > Overview.
The Overview graph at the top of the page displays the E-commerce Conversion Rate by default, but can be modified by clicking the dropdown. You can click “Select a Metric to add additional metrics, like Average Order Value, Quantity, Revenue, Transactions, and Unique Purchases. We selected Revenue and E-commerce Conversion Rate.
Each month, we’ll be interviewing one of our fab employees here at Whereoware. For September, we get to know Madison Herbert, our Internal Marketer, a little better.
What’s your name? Madison Herbert Job title: Internal Marketer
Favorite food: Korean BBQ. I’ve never met a bulgogi I didn’t like. Hidden talents: I’m a wiz in the kitchen and I can sing every word to almost any 80’s greatest hit (I’m really a 90’s kid, but an 80’s kid at heart). Oh, and sorting M&M’s by color (#OCDproblems). If there were a movie of my life, I’d be played by: Zooey Deschanel. She’s my spirit animal. One item you would bring with you to a desert island and why: Hermione’s enchanted purse. It’s the perfect survivor kit, obviously. In a zombie apocalypse, my weapon of choice would be: The cloak of invisibility (yes, another HP reference). I’m just not cut out for blood and guts and zombie slaying. I think my greatest chance of survival would be to live my best post-apocalyptic life under the radar. Continue reading Behind the Glasses: Madison Herbert→
In June, Google announced changes to their Google Ad suite branding, effective July 2018.
To streamline the user experience across both small- and enterprise-level businesses, and simplify their brands, Google consolidated their current offerings into three new ad brands. The new ad suite includes: Google Marketing Platform, Google Ad Manager, and Google Ads.
Last month, we announced that Google AdWords is becoming Google Ads. Starting today, you will begin to see the new Google Ads brand reflected across our product, Help Center, and other channels. This will take several months to roll out fully. Learn more: https://t.co/E2rqPY3AJ2pic.twitter.com/V6KB0xoRJg
It’s no secret that Black Friday doorbusters and Cyber Monday steals are essential in driving online sales and boosting foot traffic in stores. Adobe Analytics reported that consumers spent nearly $20 billion online from Thanksgiving Day through Cyber Mondayin 2017. This 15 percent increase in e-commerce sales from 2016 is sure to continue to skyrocket this coming season-of-giving.
While there’s no sign of the biggest shopping weekend of the year losing its luster, retailers must work harder than ever to bring holiday cheer to customers. The highly-anticipated kickoff to the holidays is now a five-day shopping spree full of discounts and perks, with the competition getting stronger and stronger. Similarly, buyers are savvy and efficient, searching for the best deals at the best times.
Worried about how you’re going to stand out amongst the flurry of ugly sweater party invitations, festive e-cards and competitor promotions? Need some holiday hacks to send your 2018 sales soaring?
We’re sharing our 3 must-send emails to help make it your best year yet:
If you’re marketing on Facebook, you likely hang out in one of two camps. You run a successful Facebook Business Page with an engaged, excited audience, or like too many businesses, your Facebook Business Page exists, but interaction is few and far between.
Holiday planning is already underway for busy wholesalers and retailers. If you haven’t started yet, it’s time to map out your winning pay-per-click (PPC) strategy!
Don’t skip paid search – Adobe found last year that organic and paid search brought in the most revenue during the 2017 holiday season, with search driving 44.8% of all online holiday visits (paid search at 23.5% and organic at 21.3%). To help, we’ve outlined seven steps to optimize your PPC plan to increase ROI this holiday season.
1. Lookback to Last Year
First, take a look back to last year’s paid search strategy. What combination of keywords, bids, and timing worked best?
Note the keywords, ad copy, and promotions that targeted the most relevant traffic, and the time of day or day of the week traffic times peaked. Use this combination of keywords and timing to bundle the perfect paid search plan and adjust your budgets for bidding.
Holiday planning starts earlier and earlier each year. B2B commerce brands start in summer, spending August through October strategizing and executing their holiday sales strategy.
For many B2B vendors, the fall season is their biggest sales window of the year, as they help retailers fulfil inventory for their busy holiday sales season. If retail sales growth is any indication, they’re doing everything right. The National Retail Federation saw holiday sales during November and December increase 5.5 percent over 2016, to $691.9 billion.
The holidays can make or break the entire sales year for many retailers. More than restocking shelves, retailers are looking for that consultative partnership from their sales reps. They need to understand the best product mix or best sellers to carry, identify trends, and brainstorm merchandising and promotion ideas. Continue reading Sales Tip: Help Your Retailers with Holiday Planning→