O’Grady’s Landscape Increases Conversions 41% With SEO

Get the case study to see how Whereoware optimized all aspects of O’Grady’s on-site and local search strategy, ultimately increasing conversions 41%.

Who: Established in 1991, O’Grady’s Landscape started as a mowing service. Over the past 25 years, their Northern Virginia landscaping company has grown to become a thriving design, build, and maintenance firm that focuses entirely on the residential segment.

Challenge: O’Grady’s Landscape moved the company headquarters twenty miles west from their original Falls Church, Virginia location to Sterling, Virginia. Relocating the headquarters significantly impacted their local search traffic and lead conversions.

Solution: O’Grady’s Landscape hired Whereoware to improve their local search efforts by increasing relevant local website traffic and lead capture.

Whereoware performed an in-depth analysis of the website architecture, load time, page titles, meta descriptions, local search issues and more, to pinpoint opportunities to improve organic search and conversions.

Download the case study to see how a SEO audit identified opportunities to improve O’Grady’s rankings in SERPs and fix technical SEO issues.

Uttermost’s Redesigned B2B Website Grows Revenue 20%

Get the case study to learn how Uttermost’s B2B website redesign improved product discovery and user experience (UX), while increasing revenue 20%.

Who: Uttermost is a family owned and managed home accessories and furniture manufacturer with over forty-three years of expertise in the industry. Uttermost offers a broad range of styles reflecting the unique tastes of prestigious retailers.

Challenges: Uttermost wanted to modernize their website to improve product discovery and the user experience (UX).

“We view our customers as family and strive to be their best possible partner. This was our goal throughout every aspect of our website redesign: to make it easy for our customers to discover the right products, place orders, manage their business, and deepen their relationship with the Uttermost brand.” — Mac Cooper, President, Uttermost

Solution: Whereoware redesigned Uttermost’s website, built on Episerver, to make it easier for retailers to find products, place orders, and gain inspiration.

The multi-brand, B2B e-commerce website provides retailers, designers, and sales representatives separate, on-brand shopping experiences for Uttermost and Revelation product lines.

Rich product presentation and discovery, customer-focused user experience (UX), and responsive design for mobile users were primary focuses of the website redesign.

Download the case study to deep dive into Uttermost’s feature-rich and customer-focused B2B website.

Ready to refresh your site or talk e-commerce strategy? Contact us to speak to a Whereoware website expert.

Behind the Glasses: Devon Attends the 2019 Women’s World Cup

Each month, we go beyond the glasses to get a glimpse of the personal experiences, interests, and accomplishments of our fab employees here at Whereoware. For August, we get to know Devon Martin, our Product Designer, a little better.


What’s your name? Devon Martin

Job Title: Product Designer


Whereoware’s resident soccer fanatic, Devon, headed to France to watch team USA take the 2019 FIFA Women’s World Cup. Catch a glimpse of her experience in Europe!

Continue reading Behind the Glasses: Devon Attends the 2019 Women’s World Cup

IMAX Releases New Website, Built by Whereoware

IMAX Worldwide Home, leading manufacturer of home accessories and furniture, releases their new e-commerce website, designed and developed by Whereoware.

The new website, featuring a modern, minimalist design, provides an enhanced and personalized user journey. Replete with powerful functionality and intuitive navigation, it delivers a streamlined online shopping experience for retailers, designers, and sales representatives.

Continue reading IMAX Releases New Website, Built by Whereoware

Acoustic Campaign – Features You’re Missing: 30-Minute Webinar

In case you missed it: IBM Watson Campaign Automation was recently renamed Acoustic Campaign. Hear directly from Wayne Sadlowski, Acoustic’s Chief Strategist & Global Partner Exec, on what the change means for you.

Need to get started with Acoustic Campaign or looking to capitalize on all it has to offer? In our 30-minute webinar, get the inside scoop on our favorite data, segmentation, program, and reporting tips for building and delivering more effective campaigns.

With a decade of expertise (since the Silverpop, then IBM WCA days), we’ve seen too many users skip these can’t-miss features. Join our webinar so you can work smarter (not harder), and have the tools and insights you need to boost engagement and increase loyalty with Acoustic Campaign.

In our free webinar, we’re diving into:

  • What the Acoustic Name Switch Means for You
  • Full Campaign Execution, no CMS required
  • Relational Table, Query, and Program Tips
  • Performance Insights

Bonus: Get our Marketing Automation Audit!


Too busy to join? Register anyway, and we’ll email you the recording and resources after the webinar!

Viva Las Vegas Summer Market!

Whereoware’s sales and client services teams stayed busy this Las Vegas Market, meeting with clients, demoing our Pharos E-commerce Suite, and of course, socializing!

Las Vegas Market features a number of prestigious panel discussions, receptions, award ceremonies, and special events.

Gift + Stationery 40 Under 40 Awards

The team’s visit kicked off with the presentation of the Gift + Stationery 40 Under 40 class of 2019, honoring the gift and stationary industry’s next generation of leaders.

Whereoware’s own Teddy Pekalski, Sales Manager, was recognized at the reception on Sunday as one of the Gift + Stationery 40 Under 40 honorees representing all facets of the gift and stationery industry.

We’re so proud of Teddy for this important honor and congratulate him and the other honorees for propelling the entire gift and stationery industry forward.

Lean In & Lift Up!

The Whereoware team was also excited to honor and celebrate successful women in the gift and home industry during the inaugural Lean In & Lift Up event on Sunday evening.

We joined industry leaders for an inspirational discussion on mentorship, followed by a reception in support of the WithIt scholarship fund.

9th Annual Up on the Roof Fundraiser

Monday evening was marked by the 9th annual Up on the Roof fundraiser and reception in support of Gift for Life, which unites the gift, stationery, and home industries in the fight against HIV/AIDS.

The Whereoware team gathered with colleagues from across the industry to mix, mingle, raise a glass, and bid on exclusive silent auction items to support Gift for Life.

Gift and Home CEO Summit

Whereoware was proud to sponsor the one-day Gift & Home CEO Summit, held on Tuesday at Las Vegas Market.

The summit featured 4 keynote presentations from thought leaders, providing insight on today’s critical issues that affect the industry.

The roster of speakers was comprised of Honorable Ambassador Gary F. Locke, U.S. Ambassador to China (2011-2014) and 36th United States Secretary of Commerce, Dr. Evan A. Feigenbaum, former Deputy Assistant Secretary of State for South Asia (2007-09) and Deputy Assistant Secretary of State for Central Asia (2006-07), author and consultant Stephen Shapiro, and Ben Stein, economist and well-known commentator on finance.

We had a great time at Las Vegas Market and look forward to seeing familiar faces in Vegas this coming January, or at the many markets in between!

Meet Acoustic (Formerly IBM Watson Marketing)

Whereoware is excited to introduce Acoustic, the newest iteration of the IBM Watson Marketing suite of tools, released on July 15. The release follows Centerbridge Partners’ acquisition of IBM Watson Marketing software (the marketing automation suite Whereoware specializes in and has used daily for the last decade.)

Born from the desire to focus solely on marketers, Acoustic is dedicated to building products that “bring humanity back to marketing.”

Marketing is Acoustic’s number one priority, rather than an add-on feature to a larger technology suite.

Why Acoustic?

What’s in a name? In the words of Mark Simpson, Acoustic’s CEO, “our new name is a symbol of our ability to create environments that draw people in, inviting closer and more personal connections. By providing purpose-built solutions, we can empower marketers to make these true human connections. Only by listening carefully to consumers can marketers make themselves heard.

Continue reading Meet Acoustic (Formerly IBM Watson Marketing)

Webinar Recap: SEO Success Made Simple

Thank you to all who joined us for our webinar, SEO Success Made Simple.

In our 30-minute webinar, we covered SEO basics for positioning your site in search engine results and optimizing your content for increased engagement and conversions.

Watch the webinar recording below to get SEO tips for boosting search rankings, gaining visibility, and outshining the competition.

Watch the Webinar Recording:

Continue reading Webinar Recap: SEO Success Made Simple

3 Tips for More Personal and Profitable Customer Journeys

It’s no secret that personalizing your customers’ experience boosts satisfaction, loyalty, and sales.

Successful personalization delivers a consistent and seamless customer journey across channels (email, website, social, etc.). In fact, according to Salesforce, 75% of consumers expect consistent experiences across multiple channels, with 73% likely to switch brands if they don’t.

To help you get started, we’re sharing three tips for connecting your website and email personalization strategy for delivering relevant, memorable experiences that build brand loyalty, motivate action, and increase sales.

Continue reading 3 Tips for More Personal and Profitable Customer Journeys

Behind the Glasses: Meet Our Corporate Social Responsibility (CSR) Committee

At Whereoware, we like to think bigger. Beyond our wow-worthy work environment, Whereoware is committed to giving back and fostering community spirit through service. Our fab employees are dedicated to working together in small but mighty ways to better serve our community – and have fun doing it!

Our Corporate Social Responsibility (CSR) committee spearheads service projects, charity events, and other initiatives to reflect our culture of compassion and achieve our goal of making a difference that resonates.

The committee’s mission is to actively engage our team through hands-on outreach activities to help those in need, cultivate lasting relationships with local organizations, and create meaningful impact.

Check out some of the passionate and devoted CSR leaders that help make it all possible!

Continue reading Behind the Glasses: Meet Our Corporate Social Responsibility (CSR) Committee