Get in Front of Your Brand’s Biggest Fans with Instagram’s New In-App Checkout Feature

Shopping on social media just got a whole lot easier.

Last year, Instagram released shopping tags, enabling brands to create hybrid marketing and advertising content with tags that display product and price details directly on posts. But the much-loved social media platform has taken it to the next level.

Instagram announced that it began rolling out a new in-app checkout feature that makes it easy-breezy for ‘grammers to shop their feed and favorite brands.

This is a big move for Facebook, the parent company of the popular photo-sharing app, into becoming a full-fledged commerce business. Although direct checkout is currently in limited testing with 20-something top brands, Instagram plans to extend the feature to more businesses in the coming months.

Want to know how you can get in front of your brand’s biggest fans? Learn how the checkout feature works, how to get started, and what it means for your devoted followers.

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Whereoware’s Pie-A-Partner Fundraiser Event

CSR Presents the Pie-A-Partner Fundraiser

Whereoware celebrated April Fool’s Day with a Pie-A-Partner special fundraiser to support local food pantry, Dulles South Food Pantry.

Presented by Whereoware’s Corporate Social Responsibility (CSR) Committee, the event encouraged our WOW employees to donate money to the jar belonging to the Partner they hoped to get smashed. The Partner jar with the most dough at the end of the donation period was the target for the pie-in-the-face throwdown.

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Webinar: B2B Personalization, Simplified

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Modern B2B buyers don’t just want personalization, they expect it, and they don’t have patience for a confusing, friction-filled online journey. They crave convenient features like personalized product recommendations and speedy checkouts.

However, too often B2B websites fall short, but it doesn’t have to be this way. Gartner found that B2B companies offering a more personalized experience outsell competitors by 30%.

In our free webinar, we’re sharing how B2B gift and home wholesaler Creative Co-Op optimizes their website and integrates B2B-specific shopping capabilities for a streamlined, customer-centric buyer experience. We’ll cover how they build buyer-focused B2B features into their site to overcome common challenges and boost sales.

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Behind the Glasses: Jacob’s Hack-A-Thon

Each month, we’ll be going beyond the glasses to get a glimpse of the personal experiences of our fab employees here at Whereoware. For May, we get to know Jacob McCollum, our Lead Front End Developer, a little better outside of the office.

WHO:

What’s your name? Jacob McCollum
Job title: Lead Front End Developer

THE HACK-A-THON:

What is Cypher V?

Cypher V is the 5th installment of the College of William & Mary’s annual computer science hack-a-thon. Over the course of 37 sleep-free hours, teams of students collaborate to create projects that solve real world problems, improve quality of life, entertain, and more. (All skill levels are welcome!)

At the end of the weekend, the teams present their projects to a panel of judges, who award prizes in multiple categories like Innovation and Complexity.

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The Ad Council Builds Successful March “Adness” Email Campaign Using Code Perfect

Get the case study to see Ad Council’s March “Adness” Interactive Campaign In Action, and learn how they create responsive, on-brand emails in minutes with Code Perfect.



Who: The Ad Council is where creativity and causes converge. We use the power of communications to tackle the country’s toughest issues, and we are the only national nonprofit that brings together the brightest minds in media, tech, advertising and marketing to develop campaigns that inspire action — and improve lives.

What: In the spirit of March Madness, the Ad Council’s March “Adness” email campaign pins the year’s top 16 public service announcements (PSAs) against one another in a “bracketology” competition.

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Webinar Recap: 3 Steps to Improve Email Deliverability

Thank you to all who joined us for our webinar, 3 Steps to Improve Email Deliverability.

In our webinar, we covered how to use IP warming, authentication, data cleansing and validation, and email best practices to reduce deliverability issues and reach your target subscribers.

Don’t miss your chance to receive a free mini email marketing audit! Choose from three options to fit your email needs. Get in touch for more information and to sign up for the exclusive offer by May 31.

  • Email Deliverability Audit: we’ll uncover your deliverability issues and outline a plan to help you get your email into the inbox
  • Email Design Audit: you’ll get concrete recommendations to refresh and optimize your emails to align with email best practices and trends
  • Email Performance Audit: we’ll assess your email campaign performance and recommend steps to increase engagement and conversions
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Uttermost Launches New B2B Website, Built by Whereoware

Uttermost, a manufacturer of home accessories and furniture, reports strong growth in traffic and online transactions through their new e-commerce website, released in January.

Uttermost worked with gift and home furnishings digital agency Whereoware to design and build the website on WOWCommerce, a specialized B2B e-commerce website package for feature-rich and personalized Episerver websites. Whereoware also built previous websites for Uttermost in both 2011 and 2006.

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5 Tips to Build “Code Perfect” Emails

Email is a fan favorite marketing channel to drive website traffic, boost engagement, deliver proactive customer service, increase sales, and support just about any business objective.

Customers prefer email’s non-obtrusive brand touch and businesses love the frequent audience outreach, while remaining low cost. In fact, a 2019 Litmus study found email’s return on invest increased over last year to $42:1 ($42 dollars returned for every $1 invested).

Email marketers will be the first to tell you, though, coding high-quality, error-free emails that render effectively across the variety of mobile devices, tablets, desktops; email clients; and email service providers is complex.

Though tried and true email rules are elusive and heavily dependent on the mood swings of ESPs and audience choice, today we’re sharing our lead technical marketer and guest blogger Chris Grouge’s five favorite tips for coding “code perfect” emails.

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4 Basics to Improve User Experience (UX)

The process of thoughtfully improving a website or digital product’s ease-of-use and user flow through customer-focused design, is half science, half art, but it’s key to retaining and converting visitors, and maximizing your website investment.

Aesthetically-pleasing design and flashy trends won’t safeguard your site from usability issues or guarantee a valuable customer journey. In fact, they frequently get in the way. Great user experience (UX), requires planning, testing, and investing in strategic design resources up front, but a well-designed and well-defined user interface reduces rework and wasted development time, decreases customer support calls, and, most importantly, increases customer retention rates and sales.

In fact, according to Forbes, every dollar devoted to user experience returns $10 to $100. Forrester agrees, finding that visit-to-lead conversions can be 400% higher on sites with a “superior user experience.”

Don’t turn off your prospects and customers with a sub-par, friction-filled website. Follow our 4 simple UX principles and best practices to improve your site’s ease-of-use, solve customer pain points, deliver memorable brand experiences, and increase conversions.

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Whereoware March Events Recap

Whereoware had an eventful March, jammed full of exciting company events, speaking engagements, and more. See how we kept busy below.

Fairfax County Economic Development Authority Roundtable

Senior Digital Strategist Erin Alemdar participated in a roundtable hosted by the Fairfax County Economic Development Authority. Alongside local young professionals, Erin shared her insights into the Northern Virginia talent and career options, and why she chooses to live and work in Fairfax. Check out Erin and her fellow panelists!

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