Silverpop Tip – Creating a Query Using Watson Campaign Automation

Watson Campaign Automation is the IBM solution formerly known as IBM Marketing Cloud/Silverpop.

If you’ve been keeping up with Whereoware’s blog, you’re familiar with IBM’s Watson Campaign Automation (if you haven’t, you can check out our blog posts here). As an IBM partner, Watson Campaign Automation gives us different ways to track our audiences’ behavior and personalize their experiences.  Today we’re focusing on one aspect of Watson Campaign Automation – Queries.

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Behind the Glasses – Yireda Jilili

Each month, we’ll be interviewing one of our fab employees here at Whereoware. For September, we get to know Yireda Jilili our Digital Project Coordinator, a little better.


What’s your name?  Yireda Jilili
Job title:  Digital Project Coordinator


Favorite food: Pizza – as long as there are peppers on it!
Hidden talents: I am GREAT at thumb wrestling and Mercy; mainly because I can bend my fingers all the way back.
If there were a movie of my life, I’d be played by: Emma Watson for sure, more because I’m obsessed with her instead of any big resemblance. Although, my stunt double would be played by Jennifer Lawrence (I’m not as graceful as Emma Watson).
One item you would bring with you to a desert island and why: Pot to boil water, hunting equipment, hammock, a library… oh one item? Yikes… I bring three suitcases to a weekend trip, so I do not think I am capable of one item.
In a zombie apocalypse, my weapon of choice would be: A fully stocked ship- these zombies can’t swim, right?


Facebook or Twitter: Can I opt out for Instagram?  
iOS or Android:   iOS
‘Nerd’ or ‘Geek’:   Geeky nerd?
Star Wars or Star Trek?  Star Wars – slight chance I still dabble in the art of lightsabers (sound effects and all).

 What’s the best part about working at Whereoware? 

I don’t know where to start! I think it’s the brilliant and supportive minds that surround me. Whereoware has me working harder, innovating more, and thinking in different perspectives because everyone around me is so inspiring. Better yet, Whereoware gives everyone a platform to collaborate and share great ideas, allowing us to teach and learn from each other. The learning opportunities are endless, and the support is strong. Not to mention, Whereoware provides a very fun work environment.

B2C Holiday Email Inspiration 2017

Another year, another holiday campaign. Avoid getting stuck in a rut – pull ideas for your 2017 campaigns with our  B2C Holiday Email Inspiration Gallery.

Check it out:

Get Your 2017 Responsive Email Design Checklist

As promised, here is our 2017 Responsive Email Design Checklist.

Did you know that 51% of consumers unsubscribed from a brand’s email because their emails or website didn’t display or work well on their smartphone? We know you don’t want your audience to be part of this high percentage.

What’s more, 54% of email is now opened on a mobile device.

With more and more people using mobile devices to open their emails everyday, it is imperative that you keep up!

Get our Responsive Email Design Checklist to follow as you code your next email. If you’re still having trouble, don’t hesitate to reach out to us.

Download the checklist:

Pay-Per-Click Tip – How Mud Pie Generated a 954% Return on Ad Spend


Mud Pie is a B2B and B2C retailer of trendy and seasonal baby clothes, women’s apparel, gifts, home décor and more.


Mud Pie wanted to execute an omni channel marketing strategy for their annual Christmas Closeout sale.


Whereoware promoted the Christmas Closeout sale on Mud Pie’s website and in PPC and email campaigns.

Additionally, Whereoware developed a targeted Facebook advertising campaign, using both Facebook’s standard and retargeting ads. The successful campaign generated additional revenue from previously untapped sources.

The Facebook ads proved to be the second highest source of website traffic for the entire Christmas Closeout campaign, second to email. Even better – 70% of those website visits were new visitors.

See how Whereoware accomplished this task, along with more stats.

Mobile Email Design 101 Slides, Recording, + Checklist

Thank you to everyone who joined our webinar: Mobile Email Design 101. We hope you gained some mobile email design best practices to improve customer experience and increase conversions.

If you missed the webinar or need a refresher:

Review the slides   HERE

Watch the Webinar:

Download the checklist:

Local Event: Email Breakfast Workshop with IBM and Ferguson – September 19

Email drives more engagement and revenue than almost any other channel, but consistently designing and sending effective emails is tough.

Local digital agency Whereoware is partnering with Ferguson Enterprises and IBM to host a comprehensive, but intimate, email workshop to help you boost email performance, while streamlining your email process.

In this free breakfast workshop, learn everything from email basics, to email process, to advanced topics – and get back to your office before lunch. (See our speaker lineup below!)

You’ll get:

  • A blueprint of email optimization fundamentals (from subject lines to email layout, to calls-to-action, and more).
  • An under-the-hood look at how Ferguson Enterprises developed a practical and effective email process to streamline email creation from inception through deployment.
  • An overview of Artificial Intelligence and Machine Learning, and how email marketers can prepare for the future – presented by IBM Watson Marketing.

When: Tuesday, September 19
8:30 AM – 10:30 AM

Where: Whereoware HQ
14399 Penrose Place, Suite 450
Chantilly, VA 20151

Cost: Free!

One last thing — breakfast and coffee is on us!

Save Your Spot 

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Web Tip – How to Measure Statistical Significance of Your A/B Tests

This week, we welcome a guest post from our Digital Project Manager, Anna Pleshakova.

 Anna is responsible for behavior-driven email marketing campaigns and strategy for B2B and B2C clients and helping them navigate emerging digital trends. She also works on web development and data integration projects for clients.

As marketers, we always want to be testing to see what creative content fits our audience best. Is it a sneaky subject line that entices email opens? Or a particularly good call to action that gets the click on a landing page?

Multivariate, or A/B testing, is a great way to test and see what works and doesn’t. “Success” can be measured in numerous ways, but the results should be significant. If you’re scratching your head because we lost you at multivariate, read on to learn what A/B testing is and how you can measure the statistical significance of your tests.

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Email Tip – Mystery Emails We Love

Is your interest piqued at the slightest bit of mystery? If your answered “yes,” the same goes for your audience.

Mystery emails are used to pique interest, add urgency, and increase open and click rates. There are many use cases for this- maybe you’re promoting a sale, or unveiling a new product or service. The same goes for all your other emails; the subject line, creative, copy, and call-to-action all play a role in getting the reader to click through to the landing page. In the case of mystery emails, you’re going to be vague and “tease out” what the landing page will reveal.

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