Email Tip – Black Friday and Cyber Monday

Were you inundated with emails between Thanksgiving and Cyber Monday? You’re not alone – the biggest shopping weekend of the year filled up our inbox too.

Black Friday and Cyber Monday are two of the busiest days of the year for retailers and marketers. Many retailers didn’t even wait until Black Friday this year and instead, began their sales on Thanksgiving Day. Their early-bird approach paid off. According to Adobe Digital Insights, Thanksgiving online sales increased 18.3%, Black Friday dollars spent increased 16.9%, and Cyber Monday sales increased 16.8% from 2016.

Since we’re total data geeks at Whereoware, we set out to measure how our overflowing inbox correlated to retailers’ holiday sales success. Did retailers across industries send more emails this year compared to last year’s holiday shopping kickoff? We tracked the holiday email sends (Thanksgiving – Cyber Monday) of 15 major retailers, such as Old Navy, Amazon, Loft, Nordstrom, Kohls, and Bath & Body Works (see the raw data below), and compared the results year-over-year. Check out what we found.

BlackFriday-CyberMonday-Graph

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Social Tip – LinkedIn Advertising 101

LinkedIn is the Facebook for professionals. While there are some things you’d do on Facebook that you wouldn’t do on LinkedIn (such as, post those pictures from last year’s holiday party), social advertising isn’t just for Facebook. If you’re a services company you can take advantage of generating leads for a webinar or from whitepaper downloads using LinkedIn advertising. Let’s walk through how to create an ad.

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5 Ideas for Holiday Workplace Wellness

This month we welcome a guest post from Human Resources Manager, Susie Alexander. Susie is responsible for employee relations, benefits, payroll, compliance, performance management, wellness, training, employee development, and visas, as well as some recruiting.

The holidays are a time for parties, cheer, and busy schedules! Even amidst the holiday craziness, it’s important for employees to engage in activities to stay mentally and physically healthy. Did you know that Whereoware was a finalist for SmartCEO’s 2016 Healthiest Companies? We’d like to share our top 5 ways for an organization to support their employees in staying healthy for the holidays.

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Google Analytics 101 Slides, Checklist, + Recording

Thank you to everyone who joined us for our November webinar: Google Analytics 101. We shared how to get started, our favorite reports, and tips + tricks.

Missed the webinar or need a refresher?

Get the slides

Download the Google Analytics Checklist:


Watch the webinar:

INBOUND 2017 Recap: Food Trucks, Celebrities, and Marketing (Oh My)

This week, we welcome a guest post from our Technical Marketer, Katie Hake.

Katie is responsible for conducing digital product work for e-commerce clients across multiple channels, including using HTML/CSS to build emails. She is also responsible for the creation and management of web content and ensuring quality control in execution.

In this post she shares about her experience and lessons learned at Inbound 2017.

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Holiday Tip – Holiday Emails We Love

Another year, another holiday season is upon us. It’s nearly November and we’ve already been inundated with Halloween, Thanksgiving, and December holiday emails. But what makes a holiday email stand out from the rest? Sometimes it’s a particularly good subject line to pique our interest, a clever design, or a unique offering. We’ll be sharing some out-of-the-box ideas in this round-up of holiday emails we love.

Holiday GIFs
GIFs are a great way to grab your readers’ attention and entice a click through. You can choose to use a GIF in place of a static hero image, or you can animate just a small aspect of your email.

Mark and Graham
We love this announcement email from Mark & Graham not only for its use of a GIF but for the omni-channel approach of inviting you to peek at the online holiday catalog. They easily could have showcased a few new product offerings and linked to the holiday category page. Instead, they used a GIF to “flip” through a few of the pages of the online catalog as a sneak peek.

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Facebook Dark Posts: What They Are and When to Use Them

With Halloween coming up, we decided to write about a topic that sounds a little more eerie than usual: Facebook dark posts. We know that sounds spooky but, luckily, they are not as sinister as they sound. It’s safe to say you can put away your garlic and wooden stakes. Now that we’ve cleared that up, let’s discuss what Facebook dark posts are.

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Email Tip – To Emoji, or Not to Emoji?

This week, we welcome a guest post from our Digital Strategist, Erin Alemdar.

Erin is responsible for the overall email strategy, production, scheduling, delivery, and reporting of behavior-based, targeted email, website, and mobile campaigns for B2B and B2C e-commerce clients.

Using emojis in email subject lines is a trend that has grown tremendously over the last few years, and it’s a trend that’s not likely to disappear anytime soon. In fact, the use of emojis in marketing email subject lines increased 775% from 2015-2016, according to Email Marketing Daily. Whether you ❤︎ emojis or hate them, these tiny symbols have made an impact on the way we communicate. For marketers, it’s another tool we can use to stand out in our customers’ already crowded inboxes and enhance the meaning of our subject lines. Continue reading Email Tip – To Emoji, or Not to Emoji?