Each year, Gartner publishes their Magic Quadrant Report, to provide a comprehensive evaluation of Digital Experience Platforms (DXP) based on both their ability to execute and completeness of vision. The report demonstrates the qualifications of each DXP in an evolving marketplace, and helps digital marketers find the right tools to power their customer experience.
In Gartner’s 2021 Magic Quadrant report, Whereoware’s longstanding technology partner, Episerver (Optimizely), is recognized as a Leader for the second consecutive year for Digital Experience Platforms, coming in the top 3 DXP players in the market.
“Being named a Leader by Gartner for a second consecutive year is an honor and we believe it validates our purpose to empower people to unlock digital potential,” says Alex Atzberger, CEO of Optimizely. “Companies need to move from guesswork to a data-driven approach to achieve high ROI for their digital investment and content creation.”
Among the 16 vendors featured in the report, Episerver (Optimizely) is recognized for a powerful combination of vision, execution, customer understanding, and marketing. Episerver (Optimizely) maintains a strong reputation for cloud, personalization and content management capabilities.
In the report, Gartner highlights Episerver’s (Optimizely) stand-out strengths:
- Market Understanding. With a strong product vision and supported by recent acquisitions, Episerver (Optimizely) has a good understanding of the DXP market. The acquisition of Idio and merger with Optimizely diversify their capabilities for advanced personalization and targeting and multivariate testing.
- Marketing Effectiveness. Episerver (Optimizely) provides effective messaging and prescriptive guidance that resonates with the aspirations of its target audiences.
- Transparent Pricing. Episerver’s (Optimizely’s) modular and highly transparent pricing and packaging appeals to both large enterprises and growing midsize organizations.
Download the full 2021 report here: Gartner Magic Quadrant for Digital Experience Platforms.