3 E-commerce Features for A Better B2B Buying Experience

Originally published in Customer Think.

Amidst the global COVID-19 pandemic, the e-commerce landscape is undergoing profound transformation – leading to sudden changes in demand and an unprecedented spike in online transactions, as well as shifting consumer purchasing habits and priorities.

3 E-commerce Features for A Better B2B Buying Experience Featured on CustomerThink

In an article featured on Customer Think, Whereoware’s Chief Revenue Officer, Joe Harris, shares key strategies and essential e-commerce features for delivering a superior B2B buying journey, resolving common pain points, and reducing customer churn.

“With buyers under stress, dependent on e-commerce, and dealing with supply chain issues, it is now more important than ever to deliver an easy and transparent B2B e-commerce experience. […] To support your customers now—and keep their business in the future— incorporate these three features to elevate your B2B e-commerce experience,” says Harris.

To drive buyer loyalty and simplify purchasing decisions, Harris recommends that vendors concentrate on amplifying self-service, transparency, and speed by:

  • Optimizing and enriching product information with detailed descriptions, thorough specs, and high-quality imagery, alongside accurate, up-to-date inventory
  • Providing faster delivery options, as well as real-time shipment tracking and alerts
  • Streamlining the purchasing process with data-driven product recommendations and self-service tools, while making reordering easy with an enhanced retailer portal

To read the full article and discover critical tactics for delivering a valuable customer experience, visit CustomerThink.