Ad Council and Code Perfect Featured in a Litmus Case Study

Whereoware’s client Ad Council was recently featured in a case study by Litmus, the email industry rockstars behind the robust enterprise marketing platform.

The case study covers how Whereoware builds bulletproof email templates for Ad Council using our modular email design tool, Code Perfect.

Ad Council: “Code Perfect has been a lifesaver for our team, allowing us to be more nimble with our designs. It’s super easy to use and since it comes pre-tested across all email clients, we’re confident that it always looks great no matter which order we place our modules in. The monthly subscription fee gives us added peace of mind that the Code Perfect team is on top of the latest changes in Outlook, Gmail, iOS, and others, ensuring our modules are in line with best practices.”

Read the Litmus case study here, or check out our recap.


Ad Council is a non-profit public service communications company that produces, distributes, and promotes public service announcements and sends frequent emails to promote their programs and events.

To keep pace with their growing mobile audience, Ad Council needed mobile-friendly emails, without relying on email developers.


Whereoware worked with Ad Council to develop pre-tested, on-brand email templates using Code Perfect. Code Perfect helps marketers design and develop custom, error-free email templates in a fraction of the time by combining pre-tested email modules and a simple, clickable interface. Each email modules becomes a “building block” to be swapped in and out of any email template for endless design variety.

The modules are thoroughly tested by Whereoware’s digital production team using tools like Litmus. Litmus Email Previews within Litmus Builder gives us the ability to preview how emails render on mobile, desktop, and webmail.

Once designed, Ad Council simply clicks to add modules to the pre-built email templates within Code Perfect, and swaps out images and text in their favorite ESP. Ad Council can develop more, higher quality emails, faster, because they aren’t wasting time fixing line breaks and code issues. Instead, they’re free to focus on email strategy, content, and optimization.

About Code Perfect

Code Perfect is an interactive library of custom email building blocks (HTML modules) that have been vigorously tested across email clients to produce Code Perfect email templates.

Our email experts work with clients to design their email templates (standard header and footers that will contain various code modules), develop and test code modules, and then onboard them into the system.

Users click modules to add to the easy to use interface that is populated with their email templates. Once built, the code is copied into their favorite ESP for bulletproof, unique emails in minutes. We then continue to test and maintain the Code Perfect library, so that when email clients or mobile devices change, Code Perfect emails remain bulletproof.

Want to try out Code Perfect for yourself? Get a free demo here.