New website adds direct-to-consumer e-commerce sales and supports retail partners
Cuisinart, a division of the Conair Corporation, launched the new Cuisinart.com: a data-driven e-commerce website, built by award-winning full-service digital agency Whereoware. (Whereoware is also Cuisinart’s agency for data optimization and email marketing services.)
The website replatform drives business growth for retail partners, while advancing Cuisinart’s long-term goals for digital transformation, customer journey optimization, and direct-to-consumer sales.
“We are so grateful to have partnered with Whereoware on our website launch. The new website is heavily data-driven, with over a dozen complex integrations, and Whereoware successfully completed the project in just six months,” said Mary M. Rodgers, Director of Marketing Communications for Cuisinart.
Product detail pages feature high quality product imagery and video, full product detail information and specs, improved Favorites functionality, and promotion of Cuisinart’s retailer partners. Extensive back-end data feeds drive the product detail page content to relieve Cuisinart’s team from manual updates, like warranties, manuals, related parts and accessories, ratings, and retailer logos.
Meanwhile, compelling content like reviews and recipes (also data-driven) immerse visitors into the product experience and deepen engagement with the brand.
“I work with a lot of agency partners, and the Whereoware team has been extraordinary during this heavy lift. Very knowledgeable, patient and giving this project their 110%,” said Christine Kapp, Senior Digital Marketing Manager for Cuisinart.
To future-proof the website for continuous growth, Cuisinart chose Episerver’s Digital Experience Platform (DXP), a best-in-class commerce solution that is flexible enough to grow with Cuisinart and their expanding distribution channels. With Episerver’s intuitive platform, Cuisinart gains independent control of their product data and search engine optimization (SEO), while delivering an intuitive and mobile-friendly browsing experience for thousands of product SKUs.
Cuisinart, a division of the Conair Corporation, is a full-service culinary resource with a wide array of products that are preferred by chefs and loved by customers. After introducing America to the food processer in 1973, Cuisinart has evolved to include every facet of the cooking experience, helping consumers “Savor the Good Life. ®”