Mud Pie: Digital Analytics, UBX, & Real-Time Emails

Mud Pie-ubx-case study

Who

Mud Pie is a B2B + B2C retailer of trendy and seasonal baby clothes, women’s apparel, gifts, home décor, and more.

What We Did

See how we combined Acoustic Campaign Automation (formerly Watson Campaign Automation), Acoustic Digital Analytics (IBM Digital Analytics) and Acoustic Exchange (formerly IBM Universal Behavior Exchange) to send real-time emails. 

Results

Get the case study to see how targeted real-time emails achieve open rates over 35%.