NetProspex, the leading provider of B2B sales and marketing data services, challenged Whereoware with updating their website to better capture high quality, sales ready leads.
By combining marketing automation, dynamic content, and
progressive profiling, we developed a new website and lead generation
strategy, placing the right content in front of the right customer to create a more relevant, personalized experience for each user.
- 171% increase in marketing revenue
- 111% increase in email open rate
- 10x increase in visit duration
- 2x increase in pages visited
Read the case study to see how you can leverage data to increase customer engagement and ROI.