Propac Images launches redesigned website

Functional and streamlined site designed by Whereoware

WASHINGTON D.C., December 5th, 2011 – Propac Images and Whereoware have partnered to launch a fully redesigned website, located at www.propacimages.com. The new site is distinguished by its clean-cut design and easy accessibility.

“Our company is known for its great art,” said Vince Glassco, President of Propac, “and it was important to us that our website reflects that. The new site makes it easy for retailers to navigate and shop while letting our products speak for themselves.”

Propac’s new site uses simple lines and colors to highlight product rather than overwhelm it, allowing the art to take center stage. The streamlined design is also reflected in its easy accessibility. A “Recently Viewed” selection will bring customers back to products they’ve viewed previously. Customers will also appreciate the search options, which includes parametric search, allowing products to be sorted by qualities such as collection, size, and price. These options help users move through the purchasing process in a more natural manner.

The new Propac website integrates with Active Merchandiser’s Create Express, enabling users to build their own PDF portfolios with a simple click of the button. It also allows users to browse and purchase from their beautifully merchandised catalogs online, through Active Merchandiser’s Flip. All of these features combine to make shopping the new Propac site a hassle-free experience.

“We wanted the appearance of the website to flow organically from Propac products and images, rather than the other way around,” said Joe Harris, Vice President of Whereoware. “The finished product works because it balances beauty and efficiency, both of which are hallmark characteristics for Propac as a company.”

About Propac Images

Propac Images had its beginnings as a way of recycling drop-out materials from our sister company Paragon. Propac stands for Promotional PrePacked images; promotional posters were the first prints framed by Propac Images and were sold in packs of 12. The business quickly grew and so did the assortments and designs. Our vast collection includes matted framed art, textured art, canvas transfers, various metal collections, mirrors, and much, much more. They have constantly evolved with consumer demands offering variety, quality and dependability at affordable prices.

About Whereoware

Whereoware is a web strategy, design, development and marketing company with experience implementing a large scope of marketing tactics and development services including: sales force automation, pay-per-click, SEO, mobile development, and CRM portals. Whereoware has been serving manufacturers in the Gift, Home and Lighting Industries for over 10 years. Founded by Gift and Home Industry veterans, Whereoware has unique insights into the complex operational and marketing challenges within the industry. It turns that expertise into smart solutions for today’s manufacturers.

Whereoware is located at 505 Huntmar Park Drive, Suite 200 in Herndon, VA 20170. For additional information about Whereoware call 703-889-1200, contact sales@whereoware.com or visit www.whereoware.com.