Targeted Email Campaign Increases Order Frequency and Online Sales

Read the case study to see how Dennis East International uses email to increase order frequency and drives repeat sales, while deepening buyer relationships.

Solution:

Dennis East International teamed with digital agency Whereoware to deliver personalized, behavior-driven automated emails to nurture more personal and sustainable brand experiences with their existing buyers, long after an initial purchase. The Target Closeout Campaign emails customers when products they previously purchased go on sale and reminds them to restock, increasing loyalty and motivating regular online sales.

Using behavioral data, the email campaign is triggered once products the retailer ordered, added to their cart, or browsed in the past are marked down. Recipients receive hyper-relevant promotional messaging to propel them further down the purchasing path and encourage them to re-stock their favorite products at a reduced cost. In addition, smart product recommendations increase relevance through a personalized “recommended for you” section.

RESULTS:

The tailored Target Closeout email campaign:

  • Achieves a 65% open rate and a 43% click-through rate to the website
  • Drives 4% of DEI’s total email revenue, including one-off and continuous programs

Check out the full case study to see how DEI’s personalized remarketing campaign proactively re-engages buyers to cultivate more meaningful touchpoints, drive long-term loyalty, and grow revenue.