This new decade brings together marketing and e-commerce, breaking down old ways of creating siloed marketing strategies. According to Salesforce, only half of marketing and commerce teams share common goals and metrics. Putting the focus back on marketing alignment is a primary goal for companies to adopt in the new year and beyond.
In an article published on Digital Commerce 360, Whereoware CEO Michael Mathias shares his thoughts on customer expectations for 2020.
“In 2020, businesses will apply a lot more operational rigor in pursuit of connected customer experiences, and this will play out across five main trends,” said Mathias.
Mathias goes into detail about the importance of AI technology, investing in customer-facing personnel, and the continued importance of content remaining king.
To read the full article, visit Digital Commerce 360 here.