Eureka launches a completely redesigned website

July 1, 2013 – Eureka, a leading supplier of school décor and educational tools partnered with Whereoware to launch a completely redesigned website at Teachers will find the updated site provides a wide variety of engaging products for the classroom, while the user-friendly navigation will help parents and other consumers quickly locate items that are perfect for encouraging learning at home.

The new Eureka site creates a better shopping experience for customers by utilizing a reworked top navigation bar that places products into intuitive categories like brand, grade level, age, and event. In addition, filters such as price range, product type, and type of customer will narrow down large product categories into custom groupings that help the consumer easily locate products they are most interested in.

“Our goal with the website redesign was to help educators and parents easily find products that are most relevant to the needs of their students. Whether our customer is shopping for the classroom or home, our updated site will guide them to the educational items they are looking for,” said Edward Robertson, Vice President of Marketing of Paper Magic Group.

Another exciting new feature on the site is the Teacher’s Lounge, designed specifically to help educators develop new ideas for the classroom. It is a convenient place for them to access ready-to-use project guides and activity sheets. The lounge also integrates with Eureka’s Facebook and Pinterest pages to enhance users’ online interactions.

“Eureka has been a trusted brand for teachers and parents for over 50 years so we wanted to modernize their website while honoring their history,” said Joe Harris, Vice President of Whereoware. “This new site does just that by updating the classroom-themed elements of the original site while providing customers with a more intuitive buying experience.”

About Eurkea

Originating in the 1950’s and making a name with the original gold star sticker, Eureka has grown to include an extensive product line focused on school décor and educational tools. Bringing learning and inspiration together is our specialty with a wide range of exclusive products featuring well known licensed art from Dr. Seuss™, Peanuts®, Highlights™, Suzy’s Zoo® and more. Eureka is a division of Paper Magic Group, Inc.

For additional information about Eureka call 866-394-5047, contact or visit