Blog favorites: top 5 blog posts of 2012

Top 5 Post ItAs 2012 draws to a close, we’ve enjoyed taking a look back at some of our most read + circulated blog posts from the past year. Some are no-brainers: with more marketers setting up automated campaigns, more consumers searching sites on mobile devices, and more companies rising to meet those demands, it’s inevitable that these types of information would be widely disseminated.However, some posts came as a surprise – one of our most read blogs was even a light-hearted interview with one of our Marketing Managers (we’re trying not to let it go to her head)!

Whatever the reason for the traffic, we’re grateful to each + every one of our readers for keeping us excited about these topics, and for inspiring us to continue writing into the New Year and beyond. Here’s a round-up of our top 5 blog posts from 2012 – hopefully you’ll enjoy the re-read as much as we did!

  1.  Marketing automation tip: using symbols in subject lines – May 21, 2012
    It seemed that everywhere you looked this year, brands – both B2B and B2C – were using symbols in their subject lines, in order to give their emails that extra special kick. After all, your email design may be the greatest thing since sliced bread, but if recipients aren’t compelled to open it, your message will be lost on them. Make sure that your mailings stand out from the competition. Want to learn how to use symbols for yourself? Check out our Marketing automation tip on the pros, cons, and how-tos of using symbols in your email subject lines. We promise, you’ll ♥ it.
  2. Infographic: Whereoware show survey – 5 key trends – October 15, 2012
    We worked hard to collect and interpret information from our 2012 survey of wholesalers and retailers, and our readers were able to reap the benefits in our 5 Trends in the Gift and Home Industry infographic. Did you know that 90% of wholesalers now have an e-commerce website? That Abandoned Cart campaigns have a 362% higher conversion rate than new product emails? This is real meat-and-potatoes data that you can start incorporating into your day-to-day decisions. Are there any burning questions you’d still like answered? Let us know! The more we know about what interests you, the better prepared we will be to help contribute to industry knowledge in the future.
  3. Marketing automation tip: 5 ways to send emails like a pro – July 16, 2012
    Yet another Marketing Automation tip made it into the top 5! Like everyone else, there’s always more for us to learn (it’s one of the best parts of our job!), but with 13+ years of marketing experience under our belt, we’d like to think that we also have some things to teach. This blog post was our way of sharing some of our email marketing know-how; read on to find out why you should use analytics programs, develop targeted continuous campaigns, and employ a rigorous checking process, among other things. The more steps you take to ensure perfection in your email campaigns, the happier your customers will be!
  4. Behind the Glasses: Faith Albers – January 30, 2012
    We’re big fans of Faith, and apparently you are, too! Our profile of marketing manager Faith Albers turned out to be our 4th most read blog post this year. Check out her Behind the Glasses and see what she has to say about working behind the scenes here at Whereoware.
  5. Web tip: looking at tablets from the B2B side of things – March 29, 2012
    As elsewhere in e-commerce, tablets reigned supreme here on the Whereoware blog. And considering that over two-thirds of small businesses surveyed now use tablet computers (AT&T, 2012), is it any wonder? You can’t afford to discount tablets, both on the marketing or development sides of your business…and if you think that being a B2B brand excuses you from this, you’re making a serious error. Read on to find out why it’s important to embrace tablets, no matter the industry, and what steps you can take to get you well on your way.

That’s all from us! We look forward to bringing you a whole new slew of great posts in 2013. As always, if there are any topics you’d like us to write on – let us know! We love hearing from any and all of our readers.